Looka vs Figma Pricing (2026)
Compare / Looka vs Figma
Shortlist
Team size
25 seats

Looka vs Figma

AI Design Tools pricing comparison · 2026

Looka pricing ranges from $20–$129/one-time / year, while Figma ranges from $0–$90/user/month. Figma is typically 66% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Looka pricing
Discount programs →
Visit Figma pricing
Free plan limits → Discount programs →
Compare
2 products · AI Design Tools
Side-by-side · live
Looka
Looka is an AI-powered logo maker and brand identity platform that enables entrepreneurs,
verified 23d ago
View pricing →
Figma
Figma pricing ranges from free to $90/user/month as of March 2026.
verified 27d ago
View pricing →
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Professional
$6.0K/yr
year 1 license · $20/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$484/yr
Vendr · n=162
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 5 sourced facts
2 hidden-cost · 2 contract · 1 review platform
Last verified 3w ago
Confidence Medium confidence
Sources 7 sourced facts
4 hidden-cost · 2 contract · Vendr median
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
2 documented
  • Low Resolution Template Files
    5-10% of license costs
    1 source
  • Confusing Pricing Structure
    3-5% of license costs
    1 source
3 documented
  • Dev Mode Per-Seat Charges
    $15-$25/user/month
    1 source
  • Unexpected Editor Seat Charges
    $20-$55/seat/month
    2 sources
  • Annotation Feature Locked Behind Paywall
    $25/user/month
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Looka
Figma
Auto-renewal
Yes
Yes
Cancellation
✓ Email customer support anytime
—
Commitment
1 year for Brand Kit Subscription
—
Price escalation
—
The first price increase on the base paid plan since launch was in March 2025
Can downgrade
✓ Yes
✓ Yes
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
4.67/5 (24)
Best for
Simple logo needs
Watch out
Low resolution templates without warning
No public ratings yet
Best for
Individual designers, students, and hobbyists working on personal projects with limited collaboration needs
Watch out
Confusing and predatory pricing model
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Looka pricing
Discount programs →
Visit Figma pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Design Tools

Looka

$20–$129
/one-time / year
4 plans
Full pricing breakdown →
VS
AI Design Tools

Figma

$0–$90
/user/month
4 plans · Free tier
Full pricing breakdown →

Looka and Figma both operate in the ai design tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Looka Figma
Basic Logo Package Custom Free /user/month
Premium Logo Package Custom $20 /user/month (Full Seat)
Brand Kit Subscription Custom Custom
Brand Kit Web Subscription Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Looka

6 scenarios
$20
Side Project / Personal Brand
one-time (Basic Logo) - Single PNG file suitable for web use; upgrade to $65 Premium for vector files if print is needed
$96/year (Brand Kit)
New Startup Launch
Includes premium logo files, 300+ branded templates, social media assets, and brand guidelines all auto-generated from your logo
$129/year (Brand Kit Web)
Small Business with Website
Complete branding suite plus an AI-generated, mobile-responsive website with custom domain support
See all 6 scenarios →

Figma

3 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$20/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Looka 2 hidden costs

medium
Low Resolution Template Files 5-10% of license costs
low
Confusing Pricing Structure 3-5% of license costs
See all Looka hidden costs →

Figma 3 hidden costs

high
Dev Mode Per-Seat Charges $15-$25/user/month
critical
Unexpected Editor Seat Charges $20-$55/seat/month
medium
Annotation Feature Locked Behind Paywall $25/user/month
See all Figma hidden costs →

Contract Terms

Term Looka Figma
Auto-renewal Yes Yes
Cancellation Email customer support anytime —
Minimum commitment 1 year for Brand Kit Subscription —
Price escalation — The first price increase on the base paid plan since launch was in March 2025
Can downgrade Yes Yes

Continue researching

Looka

Figma

Related Comparisons