Mailchimp vs Iterable
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
Mailchimp
Mailchimp is one of the world's most popular email marketing and marketing automation plat
verified 27d ago
$177
$500
Iterable
Iterable pricing is custom-quoted for all three plan tiers: Essential, Select, and Plus.
verified 27d ago
$177
$500
Verdict · Vendr median · year 1
Iterable
saves
$323
vs
Mailchimp
· 25 seats
Cheapest
$177
Spread
65%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Standard
$6.0K/yr
year 1 license · $20/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$500/yr
Vendr · n=410
↓ Lowest median
Median annual
$177/yr
Vendr · n=4 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
22 sourced facts
15 hidden-cost · 5 contract · Vendr median · 1 review platform
Last verified
3w ago
Confidence
High confidence
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Mailchimp and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Iterable |
|---|---|---|
| Free | Free /month | Custom |
| Essentials | $13 /month | Custom |
| Standard | $20 /month | Custom |
| Premium | $350 /month | — |
Market Intelligence
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Mailchimp | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Cancel anytime; no refunds for unused portion of billing period | — |
| Minimum commitment | None; month-to-month by default | — |
| Price escalation | 15-30% of license costs | — |