Pardot vs Kartra
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Kartra ranges from $52–$549/month. Kartra is typically 93% more affordable, though your actual cost depends on tier and team size.
Pardot
Pardot pricing starts at $1,250/month for the Growth plan, which includes 10,000 mailable
verified 27d ago
$500
$6.0K
Kartra
Kartra pricing starts at $59/month for the Essentials plan or $52/month paid annually.
verified 27d ago
$500
$6.0K
Verdict · Vendr median · year 1
Kartra
saves
$5.5K
vs
Pardot
· 25 seats
Cheapest
$500
Spread
92%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$825K/yr
year 1 license · $2.8K/seat
Starter
$36K/yr
year 1 license · $119/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$6.0K/yr
Vendr · n=27
↓ Lowest median
Median annual
$500/yr
Vendr · n=82
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
13 sourced facts
9 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
3w ago
Confidence
High confidence
Sources
24 sourced facts
21 hidden-cost · 2 contract · Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Pardot
Kartra
Auto-renewal
Yes
Yes
Cancellation
30 days before renewal
—
Commitment
1 year
—
Price escalation
Standard renewal increases apply; users report difficulty canceling or modifying contracts
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Kartra pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Pardot and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Kartra |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $59 /month |
| Plus | $2.8K /month (up to 10k contacts) | $119 /month |
| Advanced | $4K /month (up to 10k contacts) | $229 /month |
| Premium | $15K /month (up to 75k contacts) | $549 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Contract Terms
| Term | Pardot | Kartra |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days before renewal | — |
| Minimum commitment | 1 year | — |
| Price escalation | Standard renewal increases apply; users report difficulty canceling or modifying contracts | — |
| Can downgrade | No | — |