Looker Studio vs Tableau
Business Intelligence pricing comparison · 2026
Looker Studio pricing ranges from $0–$9/month, while Tableau ranges from $15–$75/user/month. Looker Studio is typically 79% more affordable, though your actual cost depends on tier and team size.
Looker Studio
Looker Studio (formerly Google Data Studio) is Google's business intelligence and data vis
verified 27d ago
$528
$2.0K
Tableau
Tableau pricing starts at $15/user/month for the Viewer plan, which allows users to view a
verified 27d ago
$528
$2.0K
Verdict · Vendr median · year 1
Tableau
saves
$1.5K
vs
Looker
· 25 seats
Cheapest
$528
Spread
74%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$2.7K/yr
year 1 license · $9/seat
Explorer
$13K/yr
year 1 license · $42/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$2.0K/yr
Vendr · n=11
↓ Lowest median
Median annual
$528/yr
Vendr · n=35
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
10 sourced facts
6 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Looker Studio and Tableau both operate in the business intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Looker Studio | Tableau |
|---|---|---|
| Free | Free /month | $15 /user/month |
| Pro | $9 /user/month | $42 /user/month |
| Creator | — | $75 /user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Looker Studio
3 scenarios$0/month
Small Business Analytics
$50
Marketing Team with Social Data
100/month
$190
Enterprise Team Collaboration
440/month
Tableau
3 scenarios$15/month
Starter Setup
$42/month
Growing Business
$75/month
Enterprise Setup
Market Intelligence
Looker Studio
- Median annual cost
- $2,000
- Based on
- 11 deals
Tableau
- Median annual cost
- $528
- Based on
- 35 deals