mParticle vs Segment CDP
Customer Data Platforms pricing comparison · 2026
mParticle uses custom pricing, while Segment CDP ranges from $0–$0/month. Both products are similarly priced at comparable tiers.
mParticle
mParticle is an enterprise customer data platform owned by Rokt that specializes in data a
verified 23d ago
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Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$96K/yr
Vendr · n=9 · limited data
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
3w ago
Confidence
High confidence
Sources
No structured sources
Last verified
1w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | mParticle | Segment CDP |
|---|---|---|
| Consumption-Based | Custom | Free /user/month |
| Team | — | Custom |
| Business | — | Custom |
| Enterprise (CDP) | — | Custom |