Synthesia vs HeyGen
AI Video Generators pricing comparison · 2026 · Updated April 2026
Synthesia pricing ranges from $18–$69/month, while HeyGen ranges from $0–$149/month. HeyGen is typically 58% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Synthesia and HeyGen are the two leading AI avatar video platforms, both specializing in creating talking-head videos with realistic AI presenters. Synthesia starts at $18/month (Starter) and scales to $69/month (Creator) with custom Enterprise pricing, while HeyGen offers a Free tier and paid plans at $29/month (Creator) and $99/month (Pro) with custom Enterprise pricing.
HeyGen's Free tier gives it an edge for those testing the waters, but Synthesia's Starter plan at $18/month undercuts HeyGen's first paid tier by $11/month.
Plan-by-Plan Pricing
| Plan | Synthesia | HeyGen |
|---|---|---|
| Starter | $18 /month | Free /month |
| Creator | $69 /month | $29 /month |
| Enterprise | Free | $99 /month |
| Business | — | $149 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Synthesia
6 scenariosHeyGen
7 scenariosMarket Intelligence
Synthesia
- Median annual cost
- $312
- Based on
- 4 deals
HeyGen
- Median annual cost
- $10,000
- Based on
- 3 deals
Contract Terms
| Term | Synthesia | HeyGen |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Before renewal date | — |
| Minimum commitment | 1 month or 1 year depending on plan | Monthly or annual |
| Price escalation | — | No published uplift schedule in sources; annual plans historically offered savings vs monthly |
| Can downgrade | No | — |
Continue researching
Our Verdict
Choose Synthesia if you want the lowest-cost paid plan at $18/month (Starter) for professional AI avatar videos, especially for corporate training and internal communications.
Choose HeyGen if you need a Free tier to get started, or want the Pro plan's capabilities at $99/month for advanced video production.
Frequently Asked Questions
01 Is Synthesia cheaper than HeyGen?
It depends on the tier. Synthesia's Starter plan at $18/month is cheaper than HeyGen's first paid Creator plan at $30/month. However, HeyGen offers a free tier that Synthesia does not. At the mid-range, Synthesia's Creator plan costs $69/month versus HeyGen's Business plan at $75/month, making Synthesia slightly cheaper at comparable feature levels.
02 Which is better for corporate training videos?
Both platforms are strong for corporate training, but Synthesia has built its reputation specifically around enterprise use cases with dedicated training video templates and SCORM export capabilities. At $18/month for the Starter plan, Synthesia offers an affordable entry point for creating professional training content. HeyGen at $30/month also supports training videos but is particularly strong in multilingual video translation.
03 Can HeyGen replace Synthesia?
HeyGen can serve as a viable alternative to Synthesia for most AI avatar video needs, especially given its free tier and competitive pricing at $30/month. HeyGen excels in video translation and personalized video outreach. However, Synthesia has deeper enterprise integrations, a larger avatar library, and more established compliance features that larger organizations may require.