Ahrefs vs Semrush (with AI)
AI SEO Tools pricing comparison · 2026
Ahrefs pricing ranges from $0–$449/month, while Semrush (with AI) ranges from $0–$549/month. Ahrefs is typically 10% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Ahrefs and Semrush (with AI) both operate in the ai seo tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Ahrefs | Semrush (with AI) |
|---|---|---|
| Free | Free /user/month | Free /month |
| Lite | $129 /user/month | $139.95 /month |
| Standard | $249 /user/month | $249.95 /month |
| Advanced | $449 /user/month | $499.95 /month |
| Enterprise | Custom | $199 /month |
| Semrush One - Pro+ | — | $299 /month |
| Semrush One - Advanced | — | $549 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Ahrefs
3 scenariosSemrush (with AI)
3 scenariosMarket Intelligence
Ahrefs
- Median annual cost
- $1,199
- Based on
- 171 deals
Semrush (with AI)
- Median annual cost
- $1,199
- Based on
- 33 deals