BrightEdge vs Frase Pricing (2026)
Compare / BrightEdge vs Frase
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Team size
25 seats

BrightEdge vs Frase

AI SEO Tools pricing comparison · 2026

BrightEdge pricing ranges from $1000–$12500/month, while Frase ranges from $49–$299/per month. Frase is typically 97% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit BrightEdge pricing
Discount programs →
Visit Frase pricing
Free plan limits → Discount programs →
Compare
2 products · AI SEO Tools
Side-by-side · live
BrightEdge
BrightEdge is an enterprise-grade AI SEO platform trusted by Fortune 500 companies to mana
verified 11w ago
$588 $103K
View pricing →
Frase
Frase is an AI-powered SEO content optimization platform that helps content teams research
verified 8w ago
$588 $103K
View pricing →
Verdict · Vendr median · year 1
Frase saves $102K vs BrightEdge · 25 seats
Cheapest $588
Spread 99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Professional
$39K/yr
year 1 license · $129/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$103K/yr
Vendr · n=7 · limited data
↓ Lowest median
Median annual
$588/yr
Vendr · n=33
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 11 sourced facts
7 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence High confidence
Sources 12 sourced facts
6 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Onboarding and Implementation Fees
    1 source
  • Professional Services and Strategic Consulting
    1 source
  • Overage Fees
    1 source
  • Additional User Seats
    $500–$2,000 per user per year
    1 source
  • Module Upgrades and Add-ons
    1 source
4 documented
  • Unexpected Subscription Charges After Trial
    $39-$299/month
    3 sources
  • Pricing Discrepancy Between Advertised and Actual Charges
    2-3x advertised price
    1 source
  • SEO Add-On Fees for Lifetime Deal Customers
    $60-80/month
    1 source
  • Double Billing Issues
    2x monthly subscription cost
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

BrightEdge
Frase
Auto-renewal
Yes
Yes
Cancellation
at least 30 days prior to the end of the current subscription term
5 days before billing
Commitment
12 to 36 months
1 month
Price escalation
3–7%
Users report unexpected fee increases without notification
Can downgrade
—
No
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.4out of 5 (155)
G2
4.4out of 5 (831)
Best for
Mid-market companies with a single brand and moderate keyword volume
Watch out
Steep Learning Curve and Complex UI
TrustRadius
8.1out of 5 (16)
Trustpilot
1.3out of 5 (23)
Best for
Solo content creators and small blogs with light SEO needs
Watch out
Unexpected automatic billing and charges after trial
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit BrightEdge pricing
Discount programs →
Visit Frase pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI SEO Tools

BrightEdge

$1000–$12500
/month
2 plans
Full pricing breakdown →
VS
AI SEO Tools

Frase

$49–$299
/per month
4 plans
Full pricing breakdown →

BrightEdge and Frase both operate in the ai seo tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan BrightEdge Frase
Professional Custom $49 /per month
Enterprise Custom $129 /per month
Scale — $299 /per month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

BrightEdge

4 scenarios
$1,000/month (~$12,000/year)
Small Business Entry
$2,500
Mid-Market Implementation
$5,000/month ($30,000-$60,000/year)
$8,000
Large Enterprise
$12,500/month ($100,000-$150,000/year)
See all 4 scenarios →

Frase

3 scenarios
$49/month
Starter Setup
$129/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

BrightEdge

Median annual cost
$103,000
Based on
7 deals

Frase

Median annual cost
$588
Based on
33 deals

What Users Say

BrightEdge

G2
4.4out of 5 (831)
TrustRadius
7.4out of 10 (155)
Top complaints
  • Steep Learning Curve and Complex UI
  • High Cost
  • Inconsistent or Overwhelming Data

Frase

Trustpilot
1.3out of 5 (23)
TrustRadius
8.1out of 10 (16)
Top complaints
  • Unexpected automatic billing and charges after trial
  • No refunds or strict 5-day refund window
  • Poor customer service and support responsiveness

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

BrightEdge 7 hidden costs

high
Onboarding and Implementation Fees
medium
Professional Services and Strategic Consulting
high
Overage Fees
medium
Additional User Seats $500–$2,000 per user per year
medium
Module Upgrades and Add-ons
See all BrightEdge hidden costs →

Frase 4 hidden costs

high
Unexpected Subscription Charges After Trial $39-$299/month
critical
Pricing Discrepancy Between Advertised and Actual Charges 2-3x advertised price
high
SEO Add-On Fees for Lifetime Deal Customers $60-80/month
medium
Double Billing Issues 2x monthly subscription cost
See all Frase hidden costs →

Contract Terms

Term BrightEdge Frase
Auto-renewal Yes Yes
Cancellation at least 30 days prior to the end of the current subscription term 5 days before billing
Minimum commitment 12 to 36 months 1 month
Price escalation 3–7% Users report unexpected fee increases without notification
Can downgrade — No

Continue researching

BrightEdge

Frase

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