Carta vs Pulley
Equity Management pricing comparison · 2026
Carta uses custom pricing, while Pulley ranges from $100–$3500/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Carta
Carta pricing starts at $2,988/year for the Launch plan, with the Build plan at $5,988/yea
verified 20d ago
$4.8K
$15K
Pulley
Pulley pricing starts at $100/month for the Startup plan, designed for companies with more
verified 8w ago
$4.8K
$15K
Recorded annual contract medians
Pulley
median is
$10K
less than
Carta
· different customer contracts; not a quote
Cheapest
$4.8K
Spread
69%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$15K/yr
Vendr · n=403
avg 13% negotiated
↓ Lowest median
Median annual
$4.8K/yr
Vendr · n=15
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
4 sourced facts
2 hidden-cost · 1 contract · Vendr median
Last verified
2w ago
Confidence
Medium confidence
Sources
3 sourced facts
2 contract · Vendr median
Last verified
1mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Carta
Pulley
Auto-renewal
—
—
Cancellation
—
—
Commitment
—
—
Price escalation
$12,300-$18,600
Flat renewals available with no price increases reported by multiple buyers
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Carta and Pulley both operate in the equity management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Carta | Pulley |
|---|---|---|
| Launch | Free /user/month | $100 /per year |
| Build | Custom | $292 /per year |
| Grow | Custom | Custom |
| Scale | Custom | — |
Market Intelligence
Carta
- Median annual cost
- $15,250
- Average negotiated discount
- 13%
- Based on
- 403 deals
Pulley
- Median annual cost
- $4,800
- Based on
- 15 deals
Contract Terms
| Term | Carta | Pulley |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | — | — |
| Price escalation | $12,300-$18,600 | Flat renewals available with no price increases reported by multiple buyers |