Pulley Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Pulley costs $100/month for Startup. Plans range from $100 to $3500/month.
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All Pulley Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Startup stakeholders: 25 | $100 /per year | $1200 /per year | Early-stage ventures looking to set up their first cap table |
| Verified pricing · last checked July 2026 · 2 sources
Get this price at Pulley →
| |||
| What's included at Startup Best for: Early-stage ventures looking to set up their first cap table
Limits
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| Growth stakeholders: 40 | $292 /per year | $3500 /per year | Scaling businesses with growing equity requirements |
| Verified pricing · last checked July 2026 · 2 sources
Get this price at Pulley →
| |||
| What's included at Growth Best for: Scaling businesses with growing equity requirements
Limits
| |||
| Enterprise | Contact Sales | Contact Sales | Businesses with mature equity compensation practices |
| Verified pricing · last checked July 2026 · 2 sources
Get this price at Pulley →
| |||
| What's included at Enterprise Best for: Businesses with mature equity compensation practices
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View all features by plan (compare side-by-side)
Startup
- 25 stakeholders included
- Cap table management
- Share certificates
- Send & sign templated SAFE, Option, and RSA agreements
- Fundraise modeler
- Interactive offer letters
- Communications hub
- Concierge onboarding
Growth
- 40 stakeholders included
- All Startup features
- 409A valuations
- Send and sign custom SAFE, Option, and RSA agreements
- Option exercises
- Rule 701
- Form 3921
- Board approvals
- HRIS integrations
Enterprise
- All Growth features
- Modular features
- Stock-based compensation reporting (ASC 718)
- Custom reporting
- Managed equity administration services
- Secondary liquidity solutions
What does Pulley actually cost you?
Drag the slider. Pick a tier. Your projected spend updates as you go.
List price by tier (annualized, per unit)
Per-unit list price across Pulley's plans, annualized. Custom-priced tiers show a hatched bar.
Buyers actually pay a median of $4.8K/yr for Pulley contracts (Vendr deal flow, n=15). That's a contract total — the more seats, the more leverage to negotiate down.
Pulley costs $100 to $3.5K per month as of July 2026, with 3 plans available. Plans: Startup at $100/month, and Growth at $292/month. Enterprise pricing is available on request. The median contract is $4,800/year based on 15 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Pulley offers 3 pricing tiers: Startup, Growth, Enterprise. Paid plans include Startup at $100/per year, Growth at $292/per year. The Growth plan is scaling businesses with growing equity requirements.
Compared to other equity management software, Pulley is positioned at the premium price point.
- Median contract: $4,800/yr from 15 purchases Precise 0
- 5 documented hidden costs beyond list price
How much does Pulley cost?
Pulley Pricing Overview
Pulley has 3 pricing plans ranging from $100 to $3,500/month. The Startup plan costs $100/month, best for early-stage ventures looking to set up their first cap table. The Growth plan costs $292/month, best for scaling businesses with growing equity requirements. The Enterprise plan requires contacting sales for a custom quote and is designed for businesses with mature equity compensation practices.
The median Pulley customer pays $4,800/year based on 15 verified purchases.
There are at least 5 documented hidden costs beyond Pulley's list price, including implementation, training, and add-on fees.
This pricing was last verified in July 20, 2026 from 2 independent sources.
Pulley pricing starts at $100/month for the Startup plan, designed for companies with more than 25 stakeholders. For growing companies needing additional features, the Growth plan is $292/month. Enterprise pricing is custom-quoted based on specific needs.
How Pulley Pricing Compares
Compare Pulley pricing against top alternatives in Equity Management.
Compare Pulley vs Alternatives
Before committing to Pulley, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Pulley
The median Pulley buyer pays $4,800/year based on 15 verified purchase transactions.
How Pulley Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Pulley | $100/month | $3500/month |
| AngelList Stack | $133/month | $467/month |
| Carta | $2988/month | $11988/month |
| Ledgy | Free | $272/month |
| Eqvista | Free | $2/month |
| Cake Equity | Custom | Custom |
Detailed pricing comparisons:
Pulley Contract Terms
Pulley contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Pulley Pricing
Pulley contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.
Pulley is positioned as a cost-effective alternative to Carta. Buyers report Pulley being 50% less expensive than Carta for equity management services. Use this as leverage when negotiating or if Pulley tries to increase prices.
Vendr community insightMultiple buyers successfully secured flat renewals with no price increases. When your renewal comes up, explicitly request maintaining current pricing rather than accepting automatic increases.
Vendr community insights showing multiple flat renewalsPulley Price History
Pricing changes CostBench has tracked for Pulley, verified across 2 snapshots going back to 2026Q1.
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Pulley price increase
Highest tier increased from $292 to $3500/month
+1098.63%
Price stable over 0.4 years
View Pulley's full price history →
Pulley Pricing FAQ
01 How much does Pulley cost per month?
Pulley pricing starts at $100/month ($1,200/year) for the Startup plan with 25 stakeholders included, ranging up to $292/month for the Growth plan. The Growth plan includes 40 stakeholders, and Enterprise plans offer custom pricing for companies with more complex needs.
02 Does Pulley offer a free trial?
While Pulley does not have a traditional free tier, they offer demos and may provide trial periods for qualified startups. Contact their sales team to inquire about trial options or startup discounts.
03 How does Pulley pricing work with stakeholders?
Pulley charges a fixed monthly fee per plan tier, with a specific number of stakeholders included (25 for Starter, 40 for Growth). If you exceed the included stakeholders, you'll need to upgrade to the next tier or add additional stakeholder capacity at a per-stakeholder rate.
04 Does Pulley include 409A valuations?
No, Pulley does not include 409A valuation services in their pricing. You'll need to work with a third-party valuation provider. However, Pulley can integrate with your valuation provider and store valuation reports in the platform for easy reference.
05 How long does it take to set up Pulley?
Pulley's setup process takes approximately 45 minutes on average, which is significantly faster than competitors like Carta (which can take up to 90 days). The streamlined onboarding includes importing existing cap table data, setting up equity plans, and inviting stakeholders.
06 Can I invite unlimited team members to manage Pulley?
Yes, Pulley allows you to invite unlimited admin users to manage your cap table without additional charges. This is a key differentiator from some competitors that charge per admin seat.
07 Does Pulley increase prices at renewal?
Multiple buyers report receiving flat renewals with no price increases. While this isn't guaranteed, it appears Pulley is willing to maintain current pricing at renewal rather than implementing automatic increases.
Is this pricing incorrect? — we'll verify and update it.