Constant Contact vs ConvertKit
Email Marketing pricing comparison · 2026
Constant Contact pricing ranges from $12–$80/month, while ConvertKit ranges from $0–$66/month. ConvertKit is typically 6% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Constant Contact starts at $12/month for up to 500 contacts on the Lite plan with no free tier (60-day trial only). ConvertKit starts at $0/month for up to 10,000 subscribers on its free Newsletter plan. At 10,000 subscribers, Constant Contact's Standard plan costs approximately $80/month while ConvertKit's Creator plan is $119/month — making Constant Contact roughly 33% cheaper at equivalent scale. However, the platforms serve different markets: Constant Contact focuses on small businesses, nonprofits, and events-based organizations, while ConvertKit is purpose-built for individual creators and newsletter publishers.
Constant Contact includes features ConvertKit doesn't: phone support, social media posting, event registration management, and a broader template library. ConvertKit includes features Constant Contact doesn't: digital product sales, paid newsletter subscriptions, creator referral programs, and a subscriber network for organic list growth.
Plan-by-Plan Pricing
| Plan | Constant Contact | ConvertKit |
|---|---|---|
| Lite | $12 /month | Free /month |
| Standard | $35 /month | $33 /month |
| Premium | $80 /month | $66 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Constant Contact
4 scenariosConvertKit
3 scenariosMarket Intelligence
Constant Contact
- Median annual cost
- $409
- Based on
- 32 deals
ConvertKit
- Median annual cost
- $1,164
- Based on
- 142 deals
Continue researching
Our Verdict
Choose Constant Contact if you're a small business, nonprofit, or local organization that needs phone support, event registration management, social media scheduling, and a simple email platform without automation complexity. Choose ConvertKit if you're an individual creator, blogger, podcaster, or newsletter publisher who wants to monetize your audience through digital products, paid subscriptions, and creator-specific growth tools — especially if starting with a free plan up to 10,000 subscribers.
Frequently Asked Questions
01 Which is cheaper: Constant Contact or ConvertKit?
Constant Contact is cheaper for small to mid-sized lists once you need paid features. Its Lite plan starts at $12/month for 500 contacts versus ConvertKit's Creator plan at $33/month for 1,000 subscribers. At 10,000 contacts, Constant Contact Standard is around $80/month while ConvertKit Creator is $119/month. However, ConvertKit's free Newsletter plan (up to 10,000 subscribers) beats Constant Contact's paid-only model for budget-conscious creators.
02 Does Constant Contact offer phone support unlike ConvertKit?
Yes. Constant Contact offers phone support on all paid plans, which is a meaningful differentiator for small business owners who want live human help. ConvertKit offers live chat and email support on paid plans but no phone support. If phone-accessible customer service is important for your team, Constant Contact has the advantage.
03 Is ConvertKit better for creators than Constant Contact?
Yes. ConvertKit is purpose-built for creators with features Constant Contact doesn't offer: paid newsletter subscriptions, digital product and course sales, the Creator Network for cross-promotion with other newsletters, subscriber referral tracking, and sponsor marketplace tools. Constant Contact has none of these creator monetization features — it's designed for business email marketing, not audience-based creator businesses.
04 Does Constant Contact have a free plan?
No. Constant Contact does not have a permanent free plan. It offers a 60-day free trial on all plans. After the trial, you must upgrade to a paid plan starting at $12/month for up to 500 contacts. ConvertKit's Newsletter plan is free indefinitely for up to 10,000 subscribers.
05 Which platform is better for nonprofits?
Constant Contact is generally the better choice for nonprofits. It offers a 20-30% nonprofit discount on its pricing, plus features commonly needed by nonprofits: event registration management, donation campaign templates, and a simple interface suitable for volunteers with limited technical experience. ConvertKit does not offer nonprofit-specific discounts or event management features.
06 What are the hidden costs of Constant Contact vs ConvertKit?
Constant Contact's pricing scales sharply with contact count — moving from 500 to 5,000 contacts can more than triple your monthly bill. It also charges separately for advanced features like SMS marketing and promotional landing pages. ConvertKit's hidden costs are its 3.5% + $0.30 transaction fee on digital product and paid newsletter sales, plus steep subscriber-count scaling for large lists above 50,000 subscribers.