Constant Contact vs Moosend
Email Marketing pricing comparison · 2026 · Updated April 2026
Constant Contact pricing ranges from $12–$80/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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What users say
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Constant Contact and Moosend are both positioned as accessible email marketing platforms for small businesses, but they differ meaningfully in pricing structure, feature depth, and target audience. Constant Contact has been in the market since 1995 — one of the oldest email service providers — with a Lite plan at $12/month, Standard at $35/month, and Premium at $80/month, all scaling by contact count. It has no free plan. Moosend's Pro plan starts at $9/month for 500 subscribers with unlimited sends and includes advanced automation features that Constant Contact reserves for its higher-priced Standard plan.
Constant Contact's brand strength rests on support quality, ease of use, and nonprofit credibility. It offers phone support (rare in the email marketing category at this price range) and 24/7 live chat on all paid plans. Its template library is extensive with 200+ pre-built designs, and its event marketing tools — registration pages, ticketing, RSVP management — are unique in the mid-market email marketing space. These event tools make it particularly popular with nonprofits, local businesses, and associations that run events alongside their email programs. Moosend offers none of these event management features.
The automation gap is where Moosend gains its advantage. Constant Contact's Lite plan ($12/month) includes only basic automated welcome emails — full marketing automation requires the Standard plan ($35/month). Moosend's $9/month Pro plan includes advanced automation with behavioral triggers, cart abandonment, product recommendations, and A/B testing from day one. For businesses that primarily need email automation and e-commerce workflows, Moosend provides significantly more value per dollar than Constant Contact Lite or even Standard.
Plan-by-Plan Pricing
| Plan | Constant Contact | Moosend |
|---|---|---|
| Lite | $12 /month | Free /month |
| Standard | $35 /month | Custom |
| Premium | $80 /month | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Constant Contact
4 scenariosMoosend
3 scenariosMarket Intelligence
Constant Contact
- Median annual cost
- $409
- Based on
- 32 deals
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
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Our Verdict
Choose Constant Contact if you run a nonprofit, association, or local business that needs event marketing tools (registrations, RSVPs, ticketing), phone support, or a platform with a 30-year track record. Its event management features are unique in this price range, and its support availability (phone + 24/7 chat) is better than most competitors. The nonprofit discount also makes it competitively priced for qualifying organizations.
Choose Moosend if you need advanced email automation at the lowest price and don't use event marketing features. Starting at $9/month with full automation, cart abandonment, product recommendations, and A/B testing — features that Constant Contact charges $35/month for — Moosend is the better value for e-commerce businesses and marketing-automation-first buyers.
Frequently Asked Questions
01 Does Constant Contact have better customer support than Moosend?
Yes. Constant Contact offers phone support and 24/7 live chat on all paid plans — a significant differentiator in the email marketing category where most competitors provide only email or chat support. Moosend offers live chat and email support during business hours. For small business owners who prefer talking to a human when something goes wrong, Constant Contact's phone support is a meaningful advantage.
02 Which has better marketing automation?
Moosend's automation is significantly more advanced at lower price points. Moosend Pro ($9/month) includes behavioral triggers, cart abandonment, product recommendations, weather-based campaigns, and unlimited automation steps. Constant Contact Lite ($12/month) includes only basic welcome automations. Comparable automation features require Constant Contact Standard ($35/month). For automation-first buyers, Moosend wins on value.
03 Does Constant Contact have event marketing tools that Moosend lacks?
Yes. Constant Contact includes event registration pages, ticketing, RSVPs, and attendee management tools — features unique in the mid-market email marketing category. This makes it popular with nonprofits, associations, chambers of commerce, and local businesses that run events as a core part of their marketing. Moosend has no event management features whatsoever.
04 Does Constant Contact offer a nonprofit discount?
Yes. Constant Contact offers a 20-30% discount for qualifying nonprofit organizations, applied on top of standard pricing. Moosend offers a 25% nonprofit discount as well, making both platforms competitive for qualifying organizations. At equivalent contact counts and with nonprofit discounts applied, Moosend's base pricing remains lower, but the automation depth advantage also remains in Moosend's favor.
05 What does Constant Contact cost at 2,500 subscribers?
At 2,500 subscribers, Constant Contact Lite costs approximately $30/month and Standard costs approximately $50/month. Moosend Pro at 2,500 contacts costs approximately $22/month. Moosend is consistently cheaper across subscriber tiers. The Constant Contact premium is justified if you use its event tools or phone support — otherwise Moosend's automation depth at lower cost is hard to beat.
06 Can I migrate from Constant Contact to Moosend?
Yes. Export your Constant Contact contact list as a CSV and import into Moosend. Custom fields, tags, and lists transfer. Email templates must be rebuilt — Constant Contact uses a proprietary template format incompatible with Moosend's editor. Automation workflows need to be recreated from scratch. Event registration data and RSVPs are not portable. Budget 3-5 hours for a typical migration and note that event management will require a separate tool if you move to Moosend.