Drift vs Marketo
Marketing Automation pricing comparison · 2026
Drift uses custom pricing, while Marketo uses custom pricing.
Marketo
Adobe Marketo Engage does not publish public pricing.
verified 6w ago
$875
$90K
Verdict · Vendr median · year 1
Marketo
saves
$89K
vs
Drift
· 25 seats
Cheapest
$875
Spread
99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$90K/yr
Vendr · n=6 · limited data
↓ Lowest median
Median annual
$875/yr
Vendr · n=55
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
10 sourced facts
5 hidden-cost · 1 contract · Vendr median · 3 review platforms
Last verified
1mo ago
Confidence
Limited confidence
Sources
2 sourced facts
1 contract · Vendr median
Last verified
1mo ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Drift
Marketo
Auto-renewal
Yes
Yes
Cancellation
at least 30 days prior to the expiration of the then-current term
—
Commitment
An annual commitment is required for Drift's Premium, Advanced, and Enterprise plans.
1 year
Price escalation
40%
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Drift and Marketo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Marketo |
|---|---|---|
| Premium | Custom | Custom |
| Advanced | Custom | Custom |
| Enterprise | Custom | Custom |
| Ultimate | — | Custom |
Market Intelligence
Drift
- Median annual cost
- $90,000
- Based on
- 6 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | Drift | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | at least 30 days prior to the expiration of the then-current term | — |
| Minimum commitment | An annual commitment is required for Drift's Premium, Advanced, and Enterprise plans. | 1 year |
| Price escalation | 40% | — |