Drift vs Marketo
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Marketo ranges from $895–$4095/month. Marketo is typically 44% more affordable, though your actual cost depends on tier and team size.
Drift
Drift is a conversational marketing and sales platform that helps businesses engage websit
verified 27d ago
$429
$875
Marketo
Marketo pricing starts at $895/month for the Growth plan supporting databases under 10,000
verified 27d ago
$429
$875
Verdict · Vendr median · year 1
Drift
saves
$446
vs
Marketo
· 25 seats
Cheapest
$429
Spread
51%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$750K/yr
year 1 license · $2.5K/seat
Select
$629K/yr
year 1 license · $2.1K/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$429/yr
Vendr · n=292
Median annual
$875/yr
Vendr · n=55
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
8 sourced facts
6 hidden-cost · 1 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Drift and Marketo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Marketo |
|---|---|---|
| Premium | $2.5K /month | $895 /month |
| Advanced | Free | $2.1K /month |
| Enterprise | Free | $4.1K /month |
| Ultimate | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals