Drift vs Klaviyo
Marketing Automation pricing comparison · 2026
Drift pricing ranges from $2500–$5000/month, while Klaviyo ranges from $0–$150/month. Klaviyo is typically 99% more affordable, though your actual cost depends on tier and team size.
Drift
Drift is a conversational marketing and sales platform that helps businesses engage websit
verified 27d ago
$429
$1.2K
Klaviyo
Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce
verified 27d ago
$429
$1.2K
Verdict · Vendr median · year 1
Drift
saves
$759
vs
Klaviyo
· 25 seats
Cheapest
$429
Spread
64%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$750K/yr
year 1 license · $2.5K/seat
Email + SMS
$11K/yr
year 1 license · $35/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$429/yr
Vendr · n=292
Median annual
$1.2K/yr
Vendr · n=88
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Drift and Klaviyo both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Drift | Klaviyo |
|---|---|---|
| Premium | $2.5K /month | Free /month |
| Advanced | Free | $20 /month |
| Enterprise | Free | $35 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drift
3 scenarios$2,500/month
Starter Setup
$2,500/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Market Intelligence
Drift
- Median annual cost
- $429
- Based on
- 292 deals
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals