SE Ranking vs Frase Pricing (2026)
Compare / SE Ranking vs Frase
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Team size
25 seats

SE Ranking vs Frase

AI SEO Tools pricing comparison · 2026

SE Ranking pricing ranges from $129–$279/month, while Frase ranges from $49–$299/per month. Frase is typically 37% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit SE pricing
Discount programs →
Visit Frase pricing
Free plan limits → Discount programs →
Compare
2 products · AI SEO Tools
Side-by-side · live
SE Ranking
SE Ranking is an all-in-one SEO platform offering rank tracking, site audits, backlink ana
verified 27d ago
$500 $588
View pricing →
Frase
Frase is an AI-powered SEO content optimization platform that helps content teams research
verified 27d ago
$500 $588
View pricing →
Verdict · Vendr median · year 1
SE saves $88 vs Frase · 25 seats
Cheapest $500
Spread 15%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$74K/yr
year 1 license · $279/seat
Professional
$39K/yr
year 1 license · $129/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$500/yr
Vendr · n=158
Median annual
$588/yr
Vendr · n=33
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
8 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence High confidence
Sources 12 sourced facts
6 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
4 documented
  • Forced Legacy Plan Migrations with Major Price Increases
    50-500% of current license costs
    3 sources
  • Add-On Feature Charges Beyond Base Plan
    10-25% of license costs
    2 sources
  • Non-Refundable Subscriptions and Prepaid Balances
    10-100% of remaining license costs
    2 sources
  • Permanent Data Deletion After 60-Day Account Lapse
    5-20% of license costs
    1 source
4 documented
  • Unexpected Subscription Charges After Trial
    $39-$299/month
    3 sources
  • Pricing Discrepancy Between Advertised and Actual Charges
    2-3x advertised price
    1 source
  • SEO Add-On Fees for Lifetime Deal Customers
    $60-80/month
    1 source
  • Double Billing Issues
    2x monthly subscription cost
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

SE
Frase
Auto-renewal
Yes
Yes
Cancellation
Not publicly disclosed; mid-term cancellations are non-refundable per multiple user reports
5 days before billing
Commitment
✓ Monthly or annual; annual billed upfront
1 month
Price escalation
Documented history of forced legacy plan migrations with 50–70%+ price increases; no published escalation schedule but multiple users report sudden migration notices with no pricing flexibility
Users report unexpected fee increases without notification
Can downgrade
No
No
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
1.79/5 (24)
Best for
Marketing teams needing repeatable SEO and GEO delivery across up to 10 projects
Watch out
Inaccurate keyword ranking data that does not match real Google search results
TrustRadius
8.1/5 (16)
Trustpilot
1.3/5 (23)
Best for
Solo content creators and small blogs with light SEO needs
Watch out
Unexpected automatic billing and charges after trial
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit SE pricing
Discount programs →
Visit Frase pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI SEO Tools

SE Ranking

$129–$279
/month
3 plans
Full pricing breakdown →
VS
AI SEO Tools

Frase

$49–$299
/per month
4 plans
Full pricing breakdown →

SE Ranking and Frase both operate in the ai seo tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan SE Ranking Frase
Core $129 /month $49 /per month
Growth $279 /month $129 /per month
Enterprise Custom $299 /per month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

SE Ranking

6 scenarios
$624
Freelance SEO Consultant — Essential Plan
$1740
Small Agency — Pro Plan with Agency Pack
$1728
Growing Agency — Pro Plan with Content Marketing Add-on
See all 6 scenarios →

Frase

3 scenarios
$49/month
Starter Setup
$129/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

SE Ranking

Median annual cost
$500
Based on
158 deals

Frase

Median annual cost
$588
Based on
33 deals

What Users Say

SE Ranking

Trustpilot
1.79/5 (24)
Top complaints
  • Inaccurate keyword ranking data that does not match real Google search results
  • Poor and unresponsive customer support — days to respond, no meaningful weekend coverage for US users
  • Forced migrations from legacy plans with 50–70%+ price increases and no opt-out

Frase

Trustpilot
1.3/5 (23)
TrustRadius
8.1/10 (16)
Top complaints
  • Unexpected automatic billing and charges after trial
  • No refunds or strict 5-day refund window
  • Poor customer service and support responsiveness

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

SE Ranking 4 hidden costs

critical
Forced Legacy Plan Migrations with Major Price Increases 50-500% of current license costs
medium
Add-On Feature Charges Beyond Base Plan 10-25% of license costs
high
Non-Refundable Subscriptions and Prepaid Balances 10-100% of remaining license costs
high
Permanent Data Deletion After 60-Day Account Lapse 5-20% of license costs
See all SE Ranking hidden costs →

Frase 4 hidden costs

high
Unexpected Subscription Charges After Trial $39-$299/month
critical
Pricing Discrepancy Between Advertised and Actual Charges 2-3x advertised price
high
SEO Add-On Fees for Lifetime Deal Customers $60-80/month
medium
Double Billing Issues 2x monthly subscription cost
See all Frase hidden costs →

Contract Terms

Term SE Ranking Frase
Auto-renewal Yes Yes
Cancellation Not publicly disclosed; mid-term cancellations are non-refundable per multiple user reports 5 days before billing
Minimum commitment Monthly or annual; annual billed upfront 1 month
Price escalation Documented history of forced legacy plan migrations with 50–70%+ price increases; no published escalation schedule but multiple users report sudden migration notices with no pricing flexibility Users report unexpected fee increases without notification
Can downgrade No No

Continue researching

SE Ranking

Frase

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