Ghost vs Wix Pricing (2026)
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25 seats

Ghost vs Wix

Content Management System (CMS) pricing comparison · 2026

Ghost pricing ranges from $0–$199/month, while Wix ranges from $0–$172/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Ghost pricing
Free plan limits → Discount programs →
Visit Wix pricing
Free plan limits → Discount programs →
Compare
2 products · Content Management System (CMS)
Side-by-side · live
Ghost
Ghost pricing starts at $15/month for the Starter plan on Ghost(Pro) managed hosting, scal
verified 27d ago
$800 $16K
View pricing →
Wix
Wix pricing starts at $0/month for the Free plan with Wix branding, $17/month for the Ligh
verified 27d ago
$800 $16K
View pricing →
Verdict · Vendr median · year 1
Ghost saves $15K vs Wix · 25 seats
Cheapest $800
Spread 95%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Publisher
$8.7K/yr
year 1 license · $29/seat
Core
$11K/yr
year 1 license · $36/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$800/yr
Vendr · n=355
Median annual
$16K/yr
Vendr · n=5 · limited data
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 9 sourced facts
6 hidden-cost · 1 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence Medium confidence
Sources 15 sourced facts
9 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
4 documented
  • Self-Hosting Infrastructure and Maintenance Costs
    $5-$50/user/month
    2 sources
  • Member/Subscriber Limits Forcing Plan Upgrades
    $29-$199/month
    1 source
  • Unwitting Plan Upgrades from Staff User Additions
    $29-$199/month
    1 source
  • Traffic Spike Pricing Ambiguity
    $29-$199/month
    2 sources
5 documented
  • Transaction Fees on Lower-Tier Plans
    2-3% of sales
    1 source
  • Expensive Third-Party Apps and Add-Ons
    $10-$50/month
    2 sources
  • Higher Domain Renewal Costs
    $15-$30/year
    2 sources
  • E-commerce Feature Upgrade Costs
    $20-$140/month
    1 source
  • No Prorated Refunds on Annual Plans
    $200-$400
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Ghost
Wix
Auto-renewal
Yes
Yes
Cancellation
—
14 days from purchase or renewal
Commitment
—
1 year for annual plans
Price escalation
No published escalation schedule; users report significant cost jumps when exceeding staff user or member limits, with tier prices ranging from $15 to $199/month representing up to a 7x increase between tiers
First-year promotional pricing may increase in subsequent years
Can downgrade
—
No
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8/5 (1)
Best for
Self-hosted blogging
Watch out
Managed hosting plans perceived as expensive compared to self-hosting on a VPS
TrustRadius
8.3/5 (374)
Best for
Testing Wix before committing
Watch out
Expensive pricing for advanced features and apps
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Ghost pricing
Free plan limits → Discount programs →
Visit Wix pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Content Management System (CMS)

Ghost

$0–$199
/month
5 plans · Free tier
Full pricing breakdown →
VS
Content Management System (CMS)

Wix

$0–$172
/month
5 plans · Free tier
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Ghost uses pricing while Wix uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Ghost

$0–$199 / month
See full Ghost pricing →
vs

Wix

$0–$172 / month
See full Wix pricing →

Ghost and Wix both operate in the content management system (cms) category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Ghost Wix
Free Free /month Free /month
Starter $15 /month $24 /month
Publisher $29 /month $36 /month
Business $199 /month $46 /month
Custom Custom $172 /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Ghost

1 scenario
$15
Personal Blog with Viral Traffic
$29/month managed hosting vs $5/month self-hosted

Wix

3 scenarios
$438 Year 1 ($348 Core annual subscription + $30 domain renewal + $60 basic apps)
Small Business Website - Year 1
$932 Year 1 ($432 Business annual subscription + $300 forced premium features + $200 e-commerce apps)
E-commerce Store - Year 1
$468
Professional Services Business (1 site, appointments + payments)
$828/year

Market Intelligence

Ghost

Median annual cost
$800
Based on
355 deals

Wix

Median annual cost
$16,000
Based on
5 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Ghost 4 hidden costs

medium
Self-Hosting Infrastructure and Maintenance Costs $5-$50/user/month
high
Member/Subscriber Limits Forcing Plan Upgrades $29-$199/month
medium
Unwitting Plan Upgrades from Staff User Additions $29-$199/month
low
Traffic Spike Pricing Ambiguity $29-$199/month
See all Ghost hidden costs →

Wix 6 hidden costs

medium
Transaction Fees on Lower-Tier Plans 2-3% of sales
medium
Expensive Third-Party Apps and Add-Ons $10-$50/month
low
Higher Domain Renewal Costs $15-$30/year
high
E-commerce Feature Upgrade Costs $20-$140/month
medium
No Prorated Refunds on Annual Plans $200-$400
See all Wix hidden costs →

Contract Terms

Term Ghost Wix
Auto-renewal Yes Yes
Cancellation — 14 days from purchase or renewal
Minimum commitment — 1 year for annual plans
Price escalation No published escalation schedule; users report significant cost jumps when exceeding staff user or member limits, with tier prices ranging from $15 to $199/month representing up to a 7x increase between tiers First-year promotional pricing may increase in subsequent years
Can downgrade — No

Continue researching

Ghost

Wix

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