Shopify vs Wix
pricing comparison · 2026 · Updated April 2026
Shopify pricing ranges from $39–$2300/month, while Wix ranges from $0–$172/month. These products use different pricing models (Hybrid (seat + usage) vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Shopify and Wix both power millions of online stores, but they serve different ends of the market. Shopify is a dedicated e-commerce platform built for businesses where selling is the primary activity — its entire architecture, app ecosystem, and payment infrastructure are optimized for commerce. Wix started as a drag-and-drop website builder and added e-commerce capabilities, making it a better fit for businesses where the website itself is as important as the store.
Entry pricing is close — Shopify Basic at $39/month vs Wix Core at $36/month — but the total cost differences emerge quickly from Shopify transaction fees and app dependencies versus Wix all-in pricing model.
Plan-by-Plan Pricing
| Plan | Shopify | Wix |
|---|---|---|
| Basic | $39 /month | Free /month |
| Grow (formerly Shopify) | $105 /month | $24 /month |
| Advanced | $399 /month | $36 /month |
| Shopify Plus | $2.3K /month | $46 /month |
| Business Elite | — | $172 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Shopify
5 scenariosWix
3 scenariosMarket Intelligence
Shopify
- Median annual cost
- $948
- Average negotiated discount
- 25%
Wix
- Median annual cost
- $16,000
- Based on
- 5 deals
Contract Terms
| Term | Shopify | Wix |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Monthly subscription can be cancelled anytime | 14 days from purchase or renewal |
| Minimum commitment | Monthly billing cycle | 1 year for annual plans |
| Price escalation | No published schedule for price increases mentioned in sources | First-year promotional pricing may increase in subsequent years |
| Can downgrade | Yes | No |
Continue researching
Our Verdict
Wix wins for small businesses and creatives who want design freedom and a simple, all-in price. Its no-transaction-fee model and free tier make it the more accessible starting point for low-volume stores.
Shopify wins for e-commerce-first businesses, especially those expecting significant growth. Its infrastructure investment — Shopify Payments, multichannel selling, and 8,000+ app ecosystem — is purpose-built for businesses where online sales are the primary revenue driver.
Frequently Asked Questions
01 Is Shopify or Wix cheaper for an online store?
Wix Core ($36/month) is slightly cheaper than Shopify Basic ($39/month) at entry, but the real cost difference comes from fees. Shopify charges 2% transaction fees without Shopify Payments; Wix charges no transaction fees. For stores under $5,000/month in sales, Wix is often cheaper total.
02 Does Wix have better design than Shopify?
Generally yes — Wix drag-and-drop editor gives more pixel-level design control than Shopify section-based editor. Shopify themes are more polished and commerce-optimized, but Wix wins on design flexibility for custom layouts.
03 Can Wix handle a high-volume e-commerce store?
Wix handles moderate volume well, but high-volume stores (10,000+ orders/month) typically encounter limitations in inventory management, multichannel integration, and advanced reporting. Shopify infrastructure is built for enterprise scale via Shopify Plus.
04 Which is better for SEO — Shopify or Wix?
Both have solid SEO capabilities. Shopify generates clean URLs and has strong technical SEO out of the box. Wix has historically had SEO limitations but has improved significantly. For content-heavy sites with blogging, Wix more flexible editor can produce better on-page SEO.