Shopify vs Wix eCommerce Pricing (2026)
Compare / Shopify vs Wix eCommerce
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Team size
25 seats

Shopify vs Wix eCommerce

E-commerce pricing comparison · 2026

Shopify pricing ranges from $39–$2300/month, while Wix eCommerce ranges from $17–$159/month. These products use different pricing models (Hybrid (seat + usage) vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Shopify pricing
Free plan limits → Discount programs →
Visit Wix pricing
Free plan limits → Discount programs →
Compare
2 products · E-commerce
Side-by-side · live
Shopify
Shopify is the world's leading e-commerce platform, powering over 4 million online stores
verified 17d ago
$348 $948
View pricing →
Wix eCommerce
Wix eCommerce is the online store solution from Wix, one of the world's most popular websi
verified 27d ago
$348 $948
View pricing →
Verdict · Vendr median · year 1
Wix saves $600 vs Shopify · 25 seats
Cheapest $348
Spread 63%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Grow (formerly Shopify)
$32K/yr
year 1 license · $105/seat
Core
$8.7K/yr
year 1 license · $29/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$948/yr
Vendr · n=0 · limited data avg 25% negotiated
↓ Lowest median
Median annual
$348/yr
Vendr · n=205
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 20 sourced facts
16 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence High confidence
Sources 6 sourced facts
5 hidden-cost · Vendr median
Last verified 3w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Transaction Fees on Non-Shopify Payments
    0.15-2% per transaction, potentially $75,000+ annually for $5M in sales
    2 sources
  • App and Plugin Costs
    $50-$300/month
    1 source
  • Expensive at Scale
    5-15% of license costs
    2 sources
  • Pricing Model Shifts Revenue to Platform
    $500-$5,000
    1 source
  • Third-Party App Costs
    $6,000+ per year for typical app stack
    3 sources
5 documented
  • Template Lock-In Creates Migration Costs
    $500-$2,000
    1 source
  • Performance Issues Impact SEO and May Require Optimization
    5-10% of revenue
    1 source
  • Scaling Limitations for Larger Operations
    $2,000-$10,000
    1 source
  • SEO Performance Overhead from JavaScript Architecture
    10-20% of license costs
    1 source
  • Platform Migration Costs When Scaling
    5-15% of license costs
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.4/5 (6)
Trustpilot
1.6/5 (25)
Best for
New stores and solo entrepreneurs
Watch out
Poor customer service and lack of phone support
No public ratings yet
Best for
Basic websites without selling (not for e-commerce)
Watch out
Template lock-in after publishing — switching templates loses all existing content
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Shopify pricing
Free plan limits → Discount programs →
Visit Wix pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Shopify

$39–$2300
/month
4 plans
Full pricing breakdown →
VS
E-commerce

Wix eCommerce

$17–$159
/month
4 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Shopify uses Hybrid (seat + usage) pricing while Wix eCommerce uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Hybrid (seat + usage)

Shopify

$39–$2300 / month
See full Shopify pricing →
vs
Per-seat subscription

Wix eCommerce

$17–$159 / month
See full Wix eCommerce pricing →

Shopify and Wix eCommerce both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Shopify Wix eCommerce
Basic $39 /month $17 /month
Grow (formerly Shopify) $105 /month $29 /month
Advanced $399 /month $39 /month
Shopify Plus $2.3K /month $159 /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Shopify

5 scenarios
$264 Year 1
Small Online Store (Basic Plan)
monthly average ($29 subscription + $85 apps + $150 transaction fees)
$879 Year 1
Growing Business (Grow Plan)
monthly average ($79 subscription + $150 apps + $650 transaction fees)
$4,400 Year 1
Enterprise Brand (Shopify Plus)
monthly average ($2,300 subscription + $800 apps + $1,300 dev/maintenance)
See all 5 scenarios →

Wix eCommerce

3 scenarios
$17/month
Starter Setup
$39/month
Growing Business
$159/month
Enterprise Setup

Market Intelligence

Shopify

Median annual cost
$948
Average negotiated discount
25%

Wix eCommerce

Median annual cost
$348
Based on
205 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Shopify 8 hidden costs

critical
Transaction Fees on Non-Shopify Payments 0.15-2% per transaction, potentially $75,000+ annually for $5M in sales
medium
App and Plugin Costs $50-$300/month
high
Expensive at Scale 5-15% of license costs
medium
Pricing Model Shifts Revenue to Platform $500-$5,000
high
Third-Party App Costs $6,000+ per year for typical app stack
See all Shopify hidden costs →

Wix eCommerce 5 hidden costs

medium
Template Lock-In Creates Migration Costs $500-$2,000
medium
Performance Issues Impact SEO and May Require Optimization 5-10% of revenue
high
Scaling Limitations for Larger Operations $2,000-$10,000
medium
SEO Performance Overhead from JavaScript Architecture 10-20% of license costs
high
Platform Migration Costs When Scaling 5-15% of license costs
See all Wix eCommerce hidden costs →

Continue researching

Shopify

Wix eCommerce

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