Shopify vs Sellfy Pricing (2026)
Compare / Shopify vs Sellfy
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Team size
25 seats

Shopify vs Sellfy

E-commerce pricing comparison · 2026

Shopify pricing ranges from $39–$2300/month, while Sellfy ranges from $29–$159/month. These products use different pricing models (Hybrid (seat + usage) vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Shopify pricing
Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · E-commerce
Side-by-side · live
Shopify
Shopify is the world's leading e-commerce platform, powering over 4 million online stores
verified 11w ago
$24K $32K
View pricing →
Sellfy
Sellfy is an e-commerce platform built for creators who want to sell digital products, sub
verified 11w ago
$24K $32K
View pricing →
Verdict · list-price math · year 1
Sellfy saves $7.8K vs Shopify · 25 seats
Cheapest $24K
Spread 25%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Grow (formerly Shopify)
$32K/yr
year 1 license · $105/seat
Business
$24K/yr
year 1 license · $79/seat
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 22 sourced facts
19 hidden-cost · 1 contract · 2 review platforms
Last verified 2mo ago
Confidence High confidence
Sources 27 sourced facts
22 hidden-cost · 3 contract · 2 review platforms
Last verified 2mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Transaction Fees on Non-Shopify Payments
    0.15-2% per transaction, potentially $75,000+ annually for $5M in sales
    2 sources
  • App and Plugin Costs
    $50-$300/month
    1 source
  • Expensive at Scale
    5-15% of license costs
    2 sources
  • Pricing Model Shifts Revenue to Platform
    $500-$5,000
    1 source
  • Third-Party App Costs
    $6,000+ per year for typical app stack
    3 sources
5 documented
  • Revenue Caps Force Plan Upgrades
    $50-$80/month on forced upgrade
    1 source
  • Payment Processing Fees
    $0.30 + 2.9% per transaction
    2 sources
  • Limited Customization Requires Developer
    $500-$2,000 for custom design work
    3 sources
  • Annual Sales Revenue Caps
    100-450% plan cost increase when forced to upgrade
    2 sources
  • Platform Branding on Storefront
    $50/month to remove (Business plan upgrade cost)
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Shopify
Sellfy
Auto-renewal
Yes
Yes
Cancellation
—
—
Commitment
✓ Monthly or annual
✓ Monthly or Annual
Price escalation
No published schedule, but users report features being removed from lower plans over time without price reductions
Users report prices being increased with products deleted and accounts held hostage until users upgrade to new pricing structures
Can downgrade
✓ Yes
—
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.4out of 5 (5)
Trustpilot
1out of 5 (24)
Best for
New stores and solo entrepreneurs
Watch out
Fraudulent merchants allowed on platform with no intervention
Trustpilot
2.4out of 5 (17)
G2
4out of 5 (56)
Best for
Creators starting to sell online
Watch out
Account and product deletion without warning or notice
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Shopify pricing
Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Shopify

$39–$2300
/month
4 plans
Full pricing breakdown →
VS
E-commerce

Sellfy

$29–$159
/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Shopify uses Hybrid (seat + usage) pricing while Sellfy uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Hybrid (seat + usage)

Shopify

$39–$2300 / month
See full Shopify pricing →
vs
Per-seat subscription

Sellfy

$29–$159 / month
See full Sellfy pricing →

Shopify and Sellfy both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Shopify Sellfy
Basic $39 /month $29 /month
Grow (formerly Shopify) $105 /month $79 /month
Advanced $399 /month $159 /month
Shopify Plus $2.3K /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Shopify

7 scenarios
$264 Year 1
Small Online Store (Basic Plan)
monthly average ($29 subscription + $85 apps + $150 transaction fees)
$879 Year 1
Growing Business (Grow Plan)
monthly average ($79 subscription + $150 apps + $650 transaction fees)
$4,400 Year 1
Enterprise Brand (Shopify Plus)
monthly average ($2,300 subscription + $800 apps + $1,300 dev/maintenance)
See all 7 scenarios →

Sellfy

10 scenarios
$264/year
Hobbyist Creator
+ $175 processing fees = $439/year
$708/year
Growing Creator
+ $1,080 processing fees = $1,788/year
$1,428/year
Full-Time Creator
+ $5,250 processing fees = $6,678/year
See all 10 scenarios →

What Users Say

Shopify

Trustpilot
1out of 5 (24)
TrustRadius
8.4out of 10 (5)
Top complaints
  • Fraudulent merchants allowed on platform with no intervention
  • Unexpected or unauthorized charges
  • Third-party fraud apps required at extra cost with inadequate built-in protection

Sellfy

G2
4out of 5 (56)
Trustpilot
2.4out of 5 (17)
Capterra
4.5out of 5 (32)
Top complaints
  • Account and product deletion without warning or notice
  • Poor or unresponsive customer support
  • Trial period does not allow live transactions, making it difficult to validate the platform before paying

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Shopify 11 hidden costs

critical
Transaction Fees on Non-Shopify Payments 0.15-2% per transaction, potentially $75,000+ annually for $5M in sales
medium
App and Plugin Costs $50-$300/month
high
Expensive at Scale 5-15% of license costs
medium
Pricing Model Shifts Revenue to Platform $500-$5,000
high
Third-Party App Costs $6,000+ per year for typical app stack
See all Shopify hidden costs →

Sellfy 12 hidden costs

high
Revenue Caps Force Plan Upgrades $50-$80/month on forced upgrade
medium
Payment Processing Fees $0.30 + 2.9% per transaction
medium
Limited Customization Requires Developer $500-$2,000 for custom design work
high
Annual Sales Revenue Caps 100-450% plan cost increase when forced to upgrade
low
Platform Branding on Storefront $50/month to remove (Business plan upgrade cost)
See all Sellfy hidden costs →

Contract Terms

Term Shopify Sellfy
Auto-renewal Yes Yes
Cancellation — —
Minimum commitment Monthly or annual Monthly or Annual
Price escalation No published schedule, but users report features being removed from lower plans over time without price reductions Users report prices being increased with products deleted and accounts held hostage until users upgrade to new pricing structures
Can downgrade Yes —

Continue researching

Shopify

Sellfy

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