Price checkMonthly
Starter$29/moBusiness$79/moPremium$159/mo
See all 3 plans

All Sellfy Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Starter

  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features
  • 2,000 email credits
  • 10GB max file size
  • Connect your own domain

Business

  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Growth features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • 10,000 email credits
  • 15GB max file size
  • Remove Sellfy branding

Premium

  • Up to $200k in sales per year
  • All Business features
  • Advanced options
  • Product and design migration
  • Priority support
  • 50,000 email credits
  • 20GB max file size
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What does Sellfy actually cost you?

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Tier
Billing
Your projected cost$725per month · $29/unit × 25units
Year 1 license$8.7K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Sellfy's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$348/yr
Business$948/yr
Premium$1.9K/yr
Quick Answer
Last verified:
Medium confidence

Sellfy costs $29 to $159 per month as of July 2026, with 3 plans available. Plans: Starter at $29/month, Business at $79/month, and Premium at $159/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Start Sellfy Free Trial — 14 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Sellfy offers 3 pricing tiers: Starter, Business, Premium. Paid plans include Starter at $29/month, Business at $79/month, Premium at $159/month. The Business plan is growing brands scaling online sales.

Compared to other e-commerce software, Sellfy is positioned at the mid-market price point.

  • 12 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4 out of 5 from 56 reviews (as of Jul 2026)
Last verified: | Sources: 2 pricing pages and reviews

How much does Sellfy cost?

Sellfy pricing ranges from $29 to $159/month across 3 plans. Plans include Starter at $29/month, Business at $79/month, Premium at $159/month.

Sellfy Pricing Overview

Sellfy has 3 pricing plans ranging from $29 to $159/month. The Starter plan costs $29/month, best for creators starting to sell online. The Business plan costs $79/month, best for growing brands scaling online sales. The Premium plan costs $159/month, best for pros needing priority support & advanced features.

Sellfy contracts auto-renew, with a Monthly or Annual minimum commitment.

There are at least 12 documented hidden costs beyond Sellfy's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 7, 2026 from 2 independent sources.

Start Sellfy Free Trial — 14 Days

Sellfy is an e-commerce platform built for creators who want to sell digital products, subscriptions, merchandise, and print-on-demand items without technical complexity. It handles hosting, payments, and delivery in one package, making it popular with artists, musicians, and content creators.

Sellfy pricing starts at $29/month for the Starter plan (or $29/month billed annually) and scales to $159/month for Premium. A key consideration is the annual sales caps: $10K on Starter, $50K on Business, and $200K on Premium. Exceeding these limits forces an upgrade. Payment processing (2.9% + $0.30 via Stripe/PayPal) is separate from the subscription cost.

This guide covers all Sellfy 2026 pricing tiers, explains the revenue cap system that can catch growing creators off guard, and compares total costs to alternatives like Gumroad and Shopify.

How Sellfy Pricing Compares

Compare Sellfy pricing against top alternatives in E-commerce.

Shopify $29-$299/month Compare → Printify $0-$39/month Compare → Spocket $39.99-$299.99/month Compare →

Compare Sellfy vs Alternatives

Before committing to Sellfy, compare pricing with these 3 alternatives in the same category.

VSShopify
From $29/month

Creators needing a full-featured e-commerce store with larger app ecosystem

Full comparison
VSPrintify
Free

Full comparison
VSSpocket
From $39.99/month

Full comparison

All Sellfy alternatives & migration guides

What Companies Actually Pay for Sellfy

Review scores
Trustpilot 2.4out of 5 (17)
G2 4out of 5 (56)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Account and product deletion without warning or noticePoor or unresponsive customer supportTrial period does not allow live transactions, making it difficult to validate the platform before payingPlan changes cause technical issues including complete store loss

Sellfy Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Hobbyist Creator $264 Year 1 total

A creator selling a few digital products on the Starter plan with $5,000 in annual sales

Growing Creator $708 Year 1 total

A creator on the Business plan with $30,000 in annual sales and branding removed

Full-Time Creator $1,428 Year 1 total

An established creator on the Premium plan with $150,000 in annual sales

Solo Creator - Starter Plan (Year 1) $348 Year 1 total
$29/month × 12 months, assuming you stay under the $10K cap
Total $348

Individual creator selling digital products (ebooks, templates, courses) with modest sales volume staying under the $10K annual revenue cap.

Established Store - Premium Plan (Year 1) $1,908 Year 1 total
$159/month × 12 months
Total $1,908

High-volume digital product seller with advanced marketing needs and sales approaching the $200K Premium cap.

Growing Business - Year 1 $1,373 Year 1 total
Starter 6mo $174
Business 6mo $474
processing fees on $25,000 sales $725
Total $1,373

Small business exceeding $10K revenue threshold, requiring upgrade from Starter to Business mid-year to avoid the sales cap, processing $25,000 in annual sales.

Solo Creator — Digital Products Only $264 Year 1 total
$22/month equivalent
Total $264

Individual creator selling digital downloads (e.g., music, ebooks, templates) under $10K annual revenue on the Starter plan billed annually.

Small Business — Growing Digital Store $708 Year 1 total
$59/month equivalent
Total $708

Small business or creator exceeding $10K annual revenue, requiring the Business plan to remove the sales cap. Billed annually.

Established Creator with Print-on-Demand $1,428 Year 1 total
$119/month equivalent
Total $1,428

Established seller using advanced features including print-on-demand fulfillment and upselling tools on the Premium plan, billed annually.

Nonprofit Using Print-on-Demand Apparel $264 Year 1 total

Nonprofit organization using Sellfy for on-demand apparel and fulfillment. Based on reported experience, budget for potential fulfillment disputes and the cost of customer service failures that Sellfy support may not resolve.

Calculated from pricing page

How Sellfy Pricing Compares

Software Starting Price Top Price
Sellfy $29/month $159/month
BigCommerce Free $299/month
Ecwid $5/month $149/month
Printify Free $39/month
Shopify $39/month $2300/month
Spocket $39.99/month $299.99/month

Detailed pricing comparisons:

Browse all E-commerce pricing →

12 Sellfy Hidden Costs Beyond the List Price

Beyond the listed price, Sellfy has at least 12 documented hidden costs that can significantly increase total cost of ownership.

Watch for 12 hidden costs
  • Revenue Caps Force Plan Upgrades $50-$80/month on forced upgrade
    high 1 source
    official "Up to $10k/year in sales on Starter, $50k on Business, $200k on Premium."
  • Payment Processing Fees $0.30 + 2.9% per transaction
    medium 2 sources
    Reddit "They support only two payment processors (PayPal and Stripe)."
    Reddit "2.9% + $0.30 is the market average for payment processing at this level"
  • Limited Customization Requires Developer $500-$2,000 for custom design work
    medium 3 sources
    G2 "Design rigidity with only about 10 themes and no deep customization can make your store look generic."
    G2 "No app ecosystem like Shopify means you can't add advanced features or specific integrations easily."
    Reddit "Restricted website customisation options."
  • Annual Sales Revenue Caps 100-450% plan cost increase when forced to upgrade
    high 2 sources
    G2 "Restrictive sales caps force you into expensive plan upgrades once you hit annual revenue limits."
    G2 "$10K annual sales cap on Starter plan"
  • Platform Branding on Storefront $50/month to remove (Business plan upgrade cost)
    low 1 source
    G2 "Sellfy branding on Starter plan storefront"
  • Poor Mobile Performance 5-15% of potential mobile conversions
    medium 1 source
    G2 "Mobile site speed is a little flawed. Web seems smooth and easy to understand."
  • Limited SEO and Content Marketing Tools $20-$50/month for external blog/CMS
    medium 2 sources
    G2 "Poor SEO and content options; lack of a built-in blog and limited metadata control makes it hard to rank on Google."
    Reddit "Fewer SEO options."
  • Limited Third-Party Integrations 5-15% of license costs for third-party integration tools
    medium 1 source
    Reddit "Limited app integrations."
  • No Data Export / Product Migration Lock-in 10-30% of license costs in migration labor
    high 1 source
    Trustpilot "Beware, Sellfy doesn't allow you to download your products as a CSV file and you have to copy-paste them one by one."
  • Poor Support Response Times 5-20% of license costs in lost revenue during outages
    high 3 sources
    Trustpilot "No response to my support ticket in over a month. Terrible experience from start, so I can't recommend Sellfy to anyone."
    Trustpilot "I submitted a support ticket last week with no response. I followed up today and they responded quickly saying they were waiting for a response from me to a previous email that said to respond if I had any questions."
    Trustpilot "Our nonprofit partnered with Sellfy for on demand apparel and fulfillment. Recently, a customer made an order and never received the shipment. We contacted customer support, and literally got no help...."
  • Account Deletion Without Notice $500-$5,000 in lost business and rebuilding costs
    critical 3 sources
    Trustpilot "What is this, they deleted my account without any notice or warning and it was full of products +when I just asked them to give me just to upload my products, they didn't want fatigue for almost a year gone in vain"
    Trustpilot "They just deleted everything a month ago at the end of 2021, and we only discovered this yesterday when logging in to check our monthly earnings with PayPal and found the balance to be zero."
    Trustpilot "I used Sellfy for 3 years. Recently I decided to change my subscription plan and it cause me to loose my shop. Totally. Everything was deleted."
  • Trial Blocks Real Transactions $29-$79/month if you subscribe before validating product-market fit
    medium 2 sources
    Trustpilot "They lie! It is not hustle free. In trial period, noone can buy anything. You have to pay in advance even not knowing does this platform work for them."
    Trustpilot "Dont say you have free tiral if you dont. People will only know it ist free after registering you require subscription before letting check out."
Tip

Ask your Sellfy sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
official Reddit User discussions G2 B2B reviews Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 30 source citations total.

Sellfy Contract Terms

Sellfy contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment Monthly or Annual
Mid-Term Downgrade Not allowed
Price Escalation Users report prices being increased with products deleted and accounts held hostage until users upgrade to new pricing structures
Note

Attempting to change subscription plans has caused complete store deletion for at least one user; downgrade behavior is unreliable based on reports

Based on 3 verified sources

How to Negotiate Sellfy Pricing

Sellfy contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Choose Annual Billing for ~25% Savings high success

Sellfy's annual plans save roughly 25% compared to monthly billing. Starter drops from $29/month to $22/month ($264/year vs $348/year), saving $84 per year. Business saves $240/year ($708 vs $948) and Premium saves $480/year ($1,428 vs $1,908).

Official pricing page
Lock in 2-Year Billing for Deeper Discounts high success

Sellfy offers a 2-year billing option on all three tiers (Starter, Business, Premium) with larger savings than the annual plans. Only commit if you're confident you'll stay on the platform long-term — verify the current 2-year rate on the pricing page before signing up.

Official pricing page
Start on Starter and Upgrade Only When You Hit the Revenue Cap high success

The $10,000 annual sales cap on the Starter plan is generous for new creators. Stay on Starter ($29/month) until you're consistently approaching the cap, then upgrade to Business ($79/month, $50K cap) or Premium ($159/month, $200K cap). Don't pay for higher tiers preemptively.

Pricing structure analysis
Document Everything Before Plan Changes medium success

If you need to upgrade or downgrade, back up all product data manually before initiating the change. Multiple users have lost their entire stores when changing plans. Having exports reduces the leverage Sellfy has over you during billing disputes.

Trustpilot reviews
Verify Platform Before Committing low success

Since the 14-day trial blocks real transactions, consider reaching out to Sellfy support before subscribing to ask for a demo or extended trial that permits test transactions. Some users have had success asking for accommodations when they explain their evaluation needs.

Trustpilot reviews
High success Medium Low / difficult

Full negotiation guide →

Sellfy Pricing FAQ

01 How much does Sellfy cost in 2026?

Sellfy pricing starts at $29/month for the Starter plan (or $29/month with annual billing). The Business plan is $79/month ($59/month annual) and Premium is $159/month ($119/month annual). Each tier has an annual revenue cap: $10,000 on Starter, $50,000 on Business, and $200,000 on Premium. Payment processing fees (2.9% + $0.30 via Stripe or PayPal) are separate from the subscription.

02 Does Sellfy charge transaction fees?

Sellfy itself charges no transaction fees on any plan. However, you still pay payment processing fees to Stripe or PayPal, typically 2.9% + $0.30 per transaction. Exceeding your plan's annual sales cap may also trigger a 2% overage fee.

03 What are Sellfy's annual sales limits?

The Starter plan allows up to $10K/year in sales, Business up to $50K/year, and Premium up to $200K/year. If you exceed your plan's cap, you may need to upgrade or face a 2% overage fee on sales above the limit.

04 Does Sellfy offer a free plan or free trial?

Sellfy does not have a permanent free plan. It offers a 14-day free trial on all plans so you can test the store builder, upload products, and explore features before committing to a paid subscription.

05 What can you sell on Sellfy?

Sellfy supports digital products (ebooks, music, videos, software), subscription products with recurring billing, physical merchandise, and print-on-demand items. All product types are available on every paid plan.

06 What happens if I exceed my plan's sales limit?

The Starter plan has a $10K annual sales cap. When you exceed your plan's revenue limit, Sellfy automatically upgrades you to the next tier, significantly increasing your monthly costs. This forced upgrade can catch sellers off guard, jumping from $29/month (Starter) to $79/month (Business).

07 How customizable is Sellfy's storefront design?

Sellfy offers limited customization with only about 10 themes available. There's no deep customization capability or app ecosystem like Shopify. If you need advanced design changes or custom features, you'll need to hire a developer, which can cost $500-$2,000 or more.

08 Which payment processors does Sellfy support?

Sellfy only supports PayPal and Stripe as payment processors. This limitation may be restrictive if you prefer other payment gateways or need to serve markets where these aren't the dominant options.

09 How long does it take to set up a Sellfy store?

Initial setup is extremely fast, typically taking less than 10 minutes to launch a basic storefront. You can upload products, set prices, and enable automatic delivery quickly without any coding or web design skills. The platform is designed to be beginner-friendly.

10 Does Sellfy work well for mobile customers?

While the Sellfy checkout is mobile-friendly, multiple users report that mobile site speed is noticeably slower than the desktop experience. This performance gap could hurt conversion rates for mobile shoppers.

11 Can I save money with annual billing on Sellfy?

Yes, Sellfy offers approximately 24-25% savings when you pay annually instead of monthly. For example, the Starter plan costs $29/month ($348/year) but only $264 if paid annually, saving you $84. The Business plan is $79/month ($948/year) or $708 annually (saving $240), and Premium is $159/month ($1,908/year) or $1,428 annually (saving $480).

12 What happens when I change my Sellfy subscription plan?

Changing plans has caused serious issues for some users, including complete store and product deletion. Before changing plans, manually back up all your product data, as Sellfy does not offer CSV export. Multiple Trustpilot reviewers report losing years of work when attempting to switch plans.

13 Can I export my products from Sellfy?

No. Sellfy does not allow you to download your product catalog as a CSV or any bulk export format. If you decide to migrate to another platform, you will need to manually copy-paste each product's information one by one.

14 What is the sales cap on the Sellfy Starter plan?

The Starter plan ($29/month or $264/year) caps your annual sales at $10,000. Once you exceed this threshold, you are required to upgrade to the Business plan at $79/month ($708/year).

15 How responsive is Sellfy customer support?

Based on user reviews, Sellfy's support is inconsistent and often slow. Multiple reviewers report support tickets going unanswered for over a month. For urgent issues like blocked accounts, unfulfilled orders, or billing problems, response times can significantly impact your business.

16 Is Sellfy good for selling digital products like music or ebooks?

Satisfied Sellfy users — particularly musicians and ebook sellers — consistently praise how easy it is to set up and use. One reviewer noted using it for over ten years for music-related digital and physical products without major issues. It works well for low-complexity digital storefronts that don't require deep integrations or customization.

17 How much can I save by paying annually instead of monthly?

Annual billing saves approximately 24-25% compared to monthly billing. The Starter plan costs $264/year ($29/month equivalent) vs $29/month. Business costs $708/year ($59/month) vs $79/month. Premium costs $1,428/year ($119/month) vs $159/month.

Is this pricing incorrect? — we'll verify and update it.