Wix eCommerce vs Sellfy Pricing (2026)
Compare / Wix eCommerce vs Sellfy
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Team size
25 seats

Wix eCommerce vs Sellfy

E-commerce pricing comparison · 2026

Wix eCommerce pricing ranges from $17–$159/month, while Sellfy ranges from $29–$159/month. Wix eCommerce is typically 59% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Wix pricing
Free plan limits → Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · E-commerce
Side-by-side · live
Wix eCommerce
Wix eCommerce is the online store solution from Wix, one of the world's most popular websi
verified 27d ago
$348 $24K
View pricing →
Sellfy
Sellfy is an e-commerce platform built for creators who want to sell digital products, sub
verified 14d ago
$348 $24K
View pricing →
Verdict · list-price math · year 1
Wix saves $15K vs Sellfy · 25 seats
Cheapest $8.7K
Spread 63%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Core
$8.7K/yr
year 1 license · $29/seat
Business
$24K/yr
year 1 license · $79/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$348/yr
Vendr · n=205
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 6 sourced facts
5 hidden-cost · Vendr median
Last verified 3w ago
Confidence High confidence
Sources 16 sourced facts
13 hidden-cost · 1 contract · 2 review platforms
Last verified 2w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Template Lock-In Creates Migration Costs
    $500-$2,000
    1 source
  • Performance Issues Impact SEO and May Require Optimization
    5-10% of revenue
    1 source
  • Scaling Limitations for Larger Operations
    $2,000-$10,000
    1 source
  • SEO Performance Overhead from JavaScript Architecture
    10-20% of license costs
    1 source
  • Platform Migration Costs When Scaling
    5-15% of license costs
    1 source
5 documented
  • Revenue Caps Force Plan Upgrades
    $50-$80/month on forced upgrade
    1 source
  • Payment Processing Fees
    $0.30 + 2.9% per transaction
    2 sources
  • Limited Customization Requires Developer
    $500-$2,000 for custom design work
    3 sources
  • Annual Sales Revenue Caps
    100-450% plan cost increase when forced to upgrade
    2 sources
  • Platform Branding on Storefront
    $50/month to remove (Business plan upgrade cost)
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Basic websites without selling (not for e-commerce)
Watch out
Template lock-in after publishing — switching templates loses all existing content
Trustpilot
4.2/5 (68)
G2
4/5 (56)
Best for
Creators starting to sell online
Watch out
Expensive premium plans required after 14-day trial
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Wix pricing
Free plan limits → Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Wix eCommerce

$17–$159
/month
4 plans
Full pricing breakdown →
VS
E-commerce

Sellfy

$29–$159
/month
3 plans
Full pricing breakdown →

Wix eCommerce and Sellfy both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Wix eCommerce Sellfy
Light $17 /month $29 /month
Core $29 /month $79 /month
Business $39 /month $159 /month
Business Elite $159 /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Wix eCommerce

3 scenarios
$17/month
Starter Setup
$39/month
Growing Business
$159/month
Enterprise Setup

Sellfy

6 scenarios
$264/year
Hobbyist Creator
+ $175 processing fees = $439/year
$708/year
Growing Creator
+ $1,080 processing fees = $1,788/year
$1,428/year
Full-Time Creator
+ $5,250 processing fees = $6,678/year
See all 6 scenarios →

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Wix eCommerce 5 hidden costs

medium
Template Lock-In Creates Migration Costs $500-$2,000
medium
Performance Issues Impact SEO and May Require Optimization 5-10% of revenue
high
Scaling Limitations for Larger Operations $2,000-$10,000
medium
SEO Performance Overhead from JavaScript Architecture 10-20% of license costs
high
Platform Migration Costs When Scaling 5-15% of license costs
See all Wix eCommerce hidden costs →

Sellfy 8 hidden costs

high
Revenue Caps Force Plan Upgrades $50-$80/month on forced upgrade
medium
Payment Processing Fees $0.30 + 2.9% per transaction
medium
Limited Customization Requires Developer $500-$2,000 for custom design work
high
Annual Sales Revenue Caps 100-450% plan cost increase when forced to upgrade
low
Platform Branding on Storefront $50/month to remove (Business plan upgrade cost)
See all Sellfy hidden costs →

Continue researching

Wix eCommerce

Sellfy

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