Leadpages vs Softr
No-Code/Low-Code pricing comparison · 2026 · Updated April 2026
Leadpages pricing ranges from $99–$399/per month, while Softr ranges from $0–$323/month. Softr is typically 33% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Leadpages and Softr are both no-code tools, but they occupy different niches in the market. Leadpages is a conversion-focused landing page builder with templates sortable by conversion rate, built-in A/B testing, and sales payment processing. Softr is a business app builder that transforms data from Airtable, Google Sheets, and SQL databases into client portals, internal tools, and custom web applications.
Pricing reflects these different missions. Leadpages Standard starts at $37/month on annual billing ($49 monthly), with Pro at $74/month annual ($99 monthly) for unlimited pages. Softr's Free plan covers prototyping, with Basic at $59/month, Professional at $167/month, and Business at $323/month. The choice depends entirely on whether you need landing pages or business applications.
Plan-by-Plan Pricing
| Plan | Leadpages | Softr |
|---|---|---|
| Grow | $99 /user/month | Free /month |
| Optimize | $199 /user/month | $59 /month |
| Scale | $399 /user/month | $167 /month |
| Business | — | $323 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Leadpages
3 scenariosSoftr
7 scenariosContract Terms
| Term | Leadpages | Softr |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 7-day refund window after renewal; no refunds after that | Cancel anytime before renewal |
| Minimum commitment | Monthly or annual billing; annual saves 25% | Month-to-month or annual contract |
| Price escalation | Users report price increases of up to 300% on renewal without notice | Softr has changed pricing models, with existing customers grandfathered into old rates but new customers subject to current pricing. Legacy pricing available for existing free users who upgrade before November 30, 2024. |
| Can downgrade | — | Yes |
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Our Verdict
Choose Leadpages if your goal is lead generation through high-converting landing pages. Its Standard plan at $37/month (annual) or $49/month (monthly) includes A/B testing and payment processing — everything a marketer needs to capture and convert leads without touching code. Upgrade to Pro at $74/month (annual) for unlimited pages and multiple domains. Choose Softr if you need to build data-driven applications like client portals, membership sites, or internal dashboards. Its Basic plan at $59/month connects to your existing data sources, with Professional at $167/month for advanced integrations and Business at $323/month for production apps — a category of product that Leadpages simply does not address.
Frequently Asked Questions
01 Is Leadpages cheaper than Softr?
Yes, Leadpages Standard at $37/month (annual) is cheaper than Softr Basic at $59/month. However, they build entirely different things. Leadpages builds landing pages for lead capture. Softr builds business applications from data sources. Choosing between them should be based on what you need to build, not just price.
02 Can Leadpages build business apps like Softr?
No. Leadpages is specifically designed for landing pages, pop-ups, and alert bars. It does not support user authentication, database connections, or app-building functionality. If you need a client portal or internal tool, Softr is the appropriate choice.
03 Can Softr build landing pages like Leadpages?
Softr can create simple web pages, but it lacks the conversion-optimization features that make Leadpages effective — templates sorted by conversion rate, Leadmeter scoring, built-in A/B testing, and native sales/payment processing. For marketing landing pages, Leadpages is the better tool.
04 Which platform has a free plan?
Softr offers a free-forever plan with unlimited apps, unlimited collaborators, and a custom domain (limited to 10 app users with Softr branding). Leadpages offers a 14-day free trial but no permanent free plan — after the trial, you must pay $37/month (annual) minimum.
05 What hidden costs should I watch for?
With Leadpages, beware of aggressive auto-renewal charges ($444-$888+ for annual plans) and the strict no-refund policy. The Standard plan also limits you to 5 landing pages. With Softr, watch for branding removal requiring the $167/month Professional plan, per-user overages at $10/month per 10 users, and SQL/API access locked behind the $323/month Business plan.