Mailchimp vs Outgrow
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while Outgrow ranges from $0–$720/month. Mailchimp is typically 75% more affordable, though your actual cost depends on tier and team size.
Mailchimp
Mailchimp is one of the world's most popular email marketing and marketing automation plat
verified 18d ago
$4.3K
$6.0K
Outgrow
Outgrow is an interactive content platform that enables marketers to create quizzes, calcu
verified 11w ago
$4.3K
$6.0K
Verdict · list-price math · year 1
Mailchimp
saves
$7.5K
vs
Outgrow
· 25 seats
Cheapest
$6.0K
Spread
56%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Standard
$6.0K/yr
year 1 license · $20/seat
Freelancer Pro
$14K/yr
year 1 license · $45/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$4.3K/yr
Vendr · n=0 · limited data
avg 41% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
26 sourced facts
22 hidden-cost · 2 contract · 2 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
15 sourced facts
10 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
2mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Mailchimp
Outgrow
Auto-renewal
Yes
Yes
Cancellation
✓
Can pause or cancel at any time (monthly plans); pausing prevents charges
No notification provided
Commitment
✓
None for monthly plans; Premium annual plan available
—
Price escalation
No published escalation schedule, but users report prices have increased significantly since Intuit acquisition; contact-based pricing means costs rise automatically as list grows
Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade
✓
Yes
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Outgrow pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Mailchimp and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Outgrow |
|---|---|---|
| Free | Free /month | Free /per month |
| Essentials | $13 /month | $22 /per month |
| Standard | $20 /month | $45 /per month |
| Premium | $350 /month | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mailchimp
8 scenarios$45/month ($540/year)
Small Business (2,500 Contacts)
Standard plan at 2,500 contact tier with 30,000 monthly sends
$230/month ($2,760/year)
Growing Business (25,000 Contacts)
Standard plan at 25,000 contact tier with 300,000 monthly sends
$0/month
Micro Business on Free Plan
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Contract Terms
| Term | Mailchimp | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Can pause or cancel at any time (monthly plans); pausing prevents charges | No notification provided |
| Minimum commitment | None for monthly plans; Premium annual plan available | — |
| Price escalation | No published escalation schedule, but users report prices have increased significantly since Intuit acquisition; contact-based pricing means costs rise automatically as list grows | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |
| Can downgrade | Yes | — |