Mailchimp Pricing Calculator 2026

$45/month ($540/year) - Standard plan at 2,500 contact tier with 30,000 monthly sends

A small e-commerce business with 2,500 contacts sending weekly newsletters and automated welcome sequences on the Standard plan

$230/month ($2,760/year) - Standard plan at 25,000 contact tier with 300,000 monthly sends

A mid-size B2C company with 25,000 contacts using Standard plan for behavioral targeting, customer journeys, and send time optimization

$0/month

Business with under 500 contacts sending fewer than 1,000 emails per month, using basic templates and single-step automations with Mailchimp branding on all emails.

$13/month starting price

Business that has outgrown the free plan's 500-contact or 1,000-email limits and needs email scheduling or Mailchimp branding removal.

$20/month starting price

Business needing multi-step automations, A/B testing, and advanced audience segmentation for more sophisticated email marketing campaigns.

$350/month ($3,570/year)

Large organization requiring advanced features, priority support, and high-volume sending capacity with full platform access.

$350/month ($3,570/year) for Premium plan

Large organizations requiring advanced segmentation, multivariate testing, and dedicated support.

Upgrade from $0 to $13+/month; user reports of $64/month for ~2,500 contacts after cleaned contacts inflate billing tier

A user on the free plan who grows past 500 contacts or needs to remove Mailchimp branding, forcing an upgrade to Essentials.

$0/month

An individual, nonprofit, or micro-business with fewer than 500 active contacts and under 1,000 email sends per month. Covers basic campaigns, templates, single-step automations, forms, and landing pages. Note: unsubscribed and cleaned contacts count toward the 500-contact limit.

From $13/month

A small business that has exceeded the Free plan's contact or send limits, or needs email scheduling and multi-step automations. Essentials starts at $13/month and scales upward with contact count.

From $20/month

A marketing team running behavioral targeting, advanced segmentation, and multi-step customer journeys. Standard starts at $20/month, scaling with contacts. G2 reviewers at this level report using Mailchimp for automated welcome flows, drip campaigns, and audience segmentation across growing contact databases.

$350/month or $3,570/year

A large organization, agency, or high-volume sender managing advanced segmentation, multivariate testing, dedicated onboarding support, and multiple client audiences. One Trustpilot reviewer managing a 250,000-subscriber newsletter operates at this tier. Annual billing reduces effective monthly cost.

Starting at $20/month (Standard; scales up with contact count)

A nonprofit or mid-sized business using audience segmentation, multi-step automations, and campaign analytics.

$350/month or $3,570/year (Premium)

A marketing agency or large organization running advanced segmentation, multivariate testing, and requiring priority support.