Smile.io vs Marsello Pricing (2026)
Compare / Smile.io vs Marsello
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Team size
25 seats

Smile.io vs Marsello

Loyalty Program Software pricing comparison · 2026

Smile.io pricing ranges from $0–$999/month, while Marsello ranges from $60–$120/month. Marsello is typically 82% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Smile.io pricing
Free plan limits → Discount programs →
Visit Marsello pricing
Free plan limits → Discount programs →
Compare
2 products · Loyalty Program Software
Side-by-side · live
Smile.io
Smile.
verified 21d ago
$36K $60K
View pricing →
Marsello
Marsello pricing starts at $60/month for the Loyalty Launch plan.
verified 23d ago
$36K $60K
View pricing →
Verdict · list-price math · year 1
Marsello saves $24K vs Smile.io · 25 seats
Cheapest $36K
Spread 40%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$60K/yr
year 1 license · $199/seat
Loyalty Accelerate
$36K/yr
year 1 license · $120/seat
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources No structured sources
Last verified 3w ago
Confidence Medium confidence
Sources No structured sources
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
No hidden costs documented
No hidden costs documented
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Small stores starting loyalty programs
No public ratings yet
Best for
Businesses launching quickly and cost-effectively
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Smile.io pricing
Free plan limits → Discount programs →
Visit Marsello pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Loyalty Program Software

Smile.io

$0–$999
/month
5 plans · Free tier
Full pricing breakdown →
VS
Loyalty Program Software

Marsello

$60–$120
/month
3 plans
Full pricing breakdown →

Smile.io and Marsello both operate in the loyalty program software category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Smile.io Marsello
Free Free /user/month $60 /month
Standard $79 /user/month $120 /month
Growth $199 /user/month Custom
Plus $999 /user/month —
Enterprise Custom —

Continue researching

Smile.io

Marsello

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