Price checkMonthly
FreeFreeStandard$79/moGrowth$199/mo
See all 5 plans

All Smile.io Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Less than 200 monthly orders
  • Points program
  • Referral program
  • Basic features (some require paid plan)

Standard

  • 1,000 monthly orders
  • 2 integrations
  • 20 specialized reports
  • Points & referrals
  • Dedicated loyalty page
  • Embed on product pages
  • 2x points weekends
  • $20 per additional 100 orders

Growth

  • 2,500 monthly orders
  • Unlimited integrations
  • 25 specialized reports
  • VIP program
  • Loyalty Hub
  • Redeem at checkout
  • Performance benchmarks
  • $5 per additional 100 orders

Plus

  • 7,500 monthly orders
  • Unlimited integrations
  • 30+ specialized reports
  • Migration and launch plan
  • Quarterly program monitoring
  • Priority support
  • API access
  • Annual billing only

Enterprise

  • Unlimited monthly orders
  • Custom reports
  • Advanced security
  • 99.9% historical uptime
  • Custom API rate limits
  • Data warehouse sync
  • For retailers with $40M+ annual revenue
  • Annual billing only
Try Smile.io Free
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What does Smile.io actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$2.0Kper month · $79/unit × 25units
Year 1 license$24K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Smile.io's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Standard$948/yr
Growth$2.4K/yr
Plus$12K/yr
EnterpriseCustom
Quick Answer
Last verified:
Medium confidence

Smile.io costs Free to $999 per month as of July 2026, with 5 plans available including a free tier. Plans: Free (free), Standard at $79/month, Growth at $199/month, and Plus at $999/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Smile.io offers 5 pricing tiers: Free, Standard, Growth, Plus, Enterprise. A free plan is available. Paid plans include Standard at $79/user/month, Growth at $199/user/month, Plus at $999/user/month. The Standard plan is new stores building their first customer base.

Compared to other loyalty program software software, Smile.io is positioned at the premium price point.

  • 7 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.6 out of 5 from 443 reviews (as of Jul 2026)
Last verified: | Sources: 2 pricing pages and reviews

How much does Smile.io cost?

Smile.io offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Standard at $79/month, Growth at $199/month, Plus at $999/month, Enterprise (custom pricing).

Smile.io Pricing Overview

Smile.io has 5 pricing plans, including a free tier. Paid plans range from $0 to $999/month. The Free plan is free and is best for small stores starting loyalty programs. The Standard plan costs $79/month, best for new stores building their first customer base. The Growth plan costs $199/month, best for growing brands expanding customer loyalty. The Plus plan costs $999/month, best for large brands needing greater insights and control. The Enterprise plan requires contacting sales for a custom quote and is designed for enterprise retailers with $40m+ annual revenue.

Smile.io contracts auto-renew.

There are at least 7 documented hidden costs beyond Smile.io's list price, including implementation, training, and add-on fees.

This pricing was last verified in April 30, 2026 from 2 independent sources.

Try Smile.io Free

Smile.io pricing starts at $49/mo.

How Smile.io Pricing Compares

Compare Smile.io pricing against top alternatives in Loyalty Program Software.

Stamped Loyalty $49-$299/mo Compare → Marsello $60-$120/mo Compare → Yotpo Loyalty $0-$169/mo Compare →

Compare Smile.io vs Alternatives

Before committing to Smile.io, compare pricing with these 3 alternatives in the same category.

VSStamped Loyalty
From $49/mo

Growing e-commerce stores

Full comparison
VSMarsello
From $60/mo

Businesses launching quickly and cost-effectively

Full comparison
VSYotpo Loyalty
Free

Growing businesses

Full comparison

All Smile.io alternatives & migration guides

What Companies Actually Pay for Smile.io

Review scores
G2 4.6out of 5 (443)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Pricing and FlexibilityLimited CustomizationLimited Rewards System and FunctionalityConfusing Analytics

How Smile.io Pricing Compares

Software Starting Price Top Price
Smile.io Free $999/month
Marsello $60/month $120/month
LoyaltyLion $199/month $199/month
Stamped Loyalty $59/month $249/month
Yotpo Loyalty Free $169/month
Stamp Me $49/Month $199/Month

Detailed pricing comparisons:

Browse all Loyalty Program Software pricing →

7 Smile.io Hidden Costs Beyond the List Price

Beyond the listed price, Smile.io has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Order-Based Upgrades $79/month
    high 1 source
    industry "For example, a store on the Free plan (200 orders/month) processing 210 orders in a month would need to upgrade to the Standard plan at $79/month."
  • VIP Tiers $199/month
    high 1 source
    industry "VIP Tiers: This crucial loyalty mechanic, directly tied to increasing customer lifetime value, is only available starting from the Growth plan at $199/month."
  • Integrations $199/month
    high 1 source
    industry "To access unlimited integrations, businesses must upgrade to the Growth plan ($199/month) or higher."
  • API Access $999/month
    high 1 source
    industry "API Access: For custom integrations, headless commerce setups, or proprietary data pipelines, API access is required and is exclusively available on the Plus plan, which costs $999/month (billed annually)."
  • Advanced Analytics and Reporting $199/month
    medium 1 source
    industry "Advanced Analytics and Reporting: While basic analytics are available on lower plans, advanced analytics, performance benchmarks, and a wider range of pre-built reports (25+ to 30+) are reserved for the Growth ($199/month) and Plus ($999/month) plans."
  • Migration and Launch Plan
    high 1 source
    industry "Migration and Launch Plan: A dedicated migration and launch plan, along with quarterly program monitoring and priority support, are features of the Plus plan."
  • Lack of Customer-Facing Points Display
    critical 1 source
    industry "VIP Tiers: This crucial loyalty mechanic, directly tied to increasing customer lifetime value, is only available starting from the Growth plan at $199/month."
Tip

Ask your Smile.io sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Smile.io Contract Terms

Smile.io contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes

Smile.io Pricing FAQ

01 How much does Smile.io cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Smile.io have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Smile.io?

Key features include the items listed in the pricing tiers above.

04 Is Smile.io worth the price?

Value depends on your specific needs and use case. Compare features across plans.

Is this pricing incorrect? — we'll verify and update it.