Price checkMonthly
FreeFreeStarter$89/moPro$169/mo
See all 5 plans

All Yotpo Loyalty Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Basic reviews collection
  • On-site display
  • Content collection tools

Starter

  • Up to 500 orders per month
  • Beautiful on-site display
  • Powerful tools to collect and share content
  • SEO and brand awareness tools
  • Support Center Tutorials

Pro

  • Up to 500 orders per month
  • Everything in Starter
  • Seller ratings for shopper trust
  • AI-driven display features that convert
  • 24/7 Live Chat & Email Support

Premium

  • Custom order volume
  • Everything in Pro
  • AI tools for higher-quality reviews
  • Robust insights and performance metrics
  • Dedicated optimization strategist

Enterprise

  • Expedited time to market
  • Scale across markets and brands
  • Project management and scoping
  • Dedicated security and compliance
  • Enterprise Customer Success Manager
  • Priority access to Professional Services
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What does Yotpo Loyalty actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$2.2Kper month · $89/unit × 25units
Year 1 license$27K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Yotpo Loyalty's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$1.1K/yr
Pro$2.0K/yr
PremiumCustom
EnterpriseCustom
Quick Answer
Last verified:
Medium confidence

Yotpo Loyalty costs Free to $169 per month as of September 2026, with 5 plans available including a free tier. Plans: Free (free), Starter at $89/month, and Pro at $169/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Yotpo Loyalty offers 5 pricing tiers: Free, Starter, Pro, Premium, Enterprise. A free plan is available. Paid plans include Starter at $89/user/month, Pro at $169/user/month. The Starter plan is growing businesses maximizing review impact.

Compared to other loyalty program software software, Yotpo Loyalty is positioned at the mid-market price point.

  • 3 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does Yotpo Loyalty cost?

Yotpo Loyalty offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $89/month, Pro at $169/month, Premium (custom pricing), Enterprise (custom pricing).

Yotpo Loyalty Pricing Overview

Yotpo Loyalty has 5 pricing plans, including a free tier. Paid plans range from $0 to $169/month. The Free plan is free and is best for businesses just getting started with reviews. The Starter plan costs $89/month, best for growing businesses maximizing review impact. The Pro plan costs $169/month, best for established retailers optimizing on-site conversion. The Premium plan requires contacting sales for a custom quote and is designed for high-volume brands needing tailored ugc strategy. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises scaling ugc across markets.

There are at least 3 documented hidden costs beyond Yotpo Loyalty's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 22, 2026 from 2 independent sources.

Try Yotpo Loyalty Free

Yotpo Loyalty pricing starts at $0/month for the Free plan with basic loyalty features. For more functionality, the Starter plan runs $15/month and the Pro plan costs $169/month. Enterprise pricing is custom-quoted and requires contacting sales.

How Yotpo Loyalty Pricing Compares

Compare Yotpo Loyalty pricing against top alternatives in Loyalty Program Software.

LoyaltyLion $0-$199/user/mo Compare → Marsello $60-$120/user/mo Compare → Smile.io $0-$999/user/mo Compare →

Compare Yotpo Loyalty vs Alternatives

Before committing to Yotpo Loyalty, compare pricing with these 3 alternatives in the same category.

VSLoyaltyLion
Free

Brands exploring loyalty programs

Full comparison
VSMarsello
From $60/user/mo

Businesses launching quickly and cost-effectively

Full comparison
VSSmile.io
Free

Small stores starting loyalty programs

Full comparison

All Yotpo Loyalty alternatives & migration guides

What Companies Actually Pay for Yotpo Loyalty

Review scores
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Outlandish and ridiculous pricing structurePoor customer support and UXRequires qualification to do business with themExpensive compared to alternatives

How Yotpo Loyalty Pricing Compares

Software Starting Price Top Price
Yotpo Loyalty Free $169/month
Marsello $60/month $120/month
LoyaltyLion $199/varies $199/varies
Smile.io Free $999/month
Stamped Loyalty $299/month $798/month
Stamp Me $49/Month $199/Month

Detailed pricing comparisons:

Browse all Loyalty Program Software pricing →

3 Yotpo Loyalty Hidden Costs Beyond the List Price

Beyond the listed price, Yotpo Loyalty has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Email marketing volume-based charges $10-$20/month
    medium 1 source
    Reddit "I use Yotpo, it's FAR more economical, basically paying for number of emails but I sent out 7500 emails yesterday and it was like $10. I believe my monthly is around $20."
  • Premium features require significant price jump $150-$500/month
    high 1 source
    Reddit "They say on https://www.yotpo.com/pricing/ that In-line SEO is not available until you pick up the $499 per month plan. That's $5,988 per year."
  • Grandfathered pricing loss on upgrade 5-15% of license costs
    medium 1 source
    Reddit "I've had yotpo almost since they came out. I can't upgrade or I lose my grandfathered in pricing ($30/Mon). While I don't get every Bell and whistle I get many."
Tip

Ask your Yotpo Loyalty sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Yotpo Loyalty Contract Terms

Yotpo Loyalty contracts do not auto-renew and cannot be downgraded mid-term. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Not allowed
Price Escalation Historical evidence shows significant pricing increases over time. Free tier features have been moved to paid tiers, and premium features previously at $499/month may have different pricing now.
Note

Users report losing grandfathered pricing if they upgrade, suggesting downgrading may not restore previous rates

Based on 1 verified source

How to Negotiate Yotpo Loyalty Pricing

Yotpo Loyalty contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Evaluate free tier thoroughly before upgrading high success

Multiple users successfully operate on Yotpo's free tier for basic review functionality. Test the free plan extensively to ensure you actually need premium features before committing to paid plans, as downgrading may not be straightforward.

Multiple Reddit users across 2015-2024
Compare email marketing costs with standalone providers high success

For email marketing, Yotpo charges based on volume (approximately $10 per 7,500 emails). Calculate whether this pay-as-you-go model is more economical than Klaviyo or other dedicated email platforms for your sending volume.

Reddit comparison from July 2024
Lock in grandfathered pricing early medium success

Early adopters of Yotpo have reported being able to maintain legacy pricing (as low as $30/month) for years, though they lose access to newer features. If you're a new customer, consider starting on a paid plan early to potentially lock in current rates before future increases.

Reddit user reports from 2019
High success Medium Low / difficult

Full negotiation guide →

Yotpo Loyalty Price History

Pricing changes CostBench has tracked for Yotpo Loyalty, verified across 2 snapshots going back to 2026Q1.

  1. Yotpo Loyalty tier restructure

    Changed from 4 to 5 pricing tiers

  2. Yotpo Loyalty Starter increase

    Starter tier increased from $15 to $89/month

    +493.3%

  3. Yotpo Loyalty tier renamed

    "Enterprise" renamed to "Premium"

Price stable over 0.5 years

View Yotpo Loyalty's full price history →

Yotpo Loyalty Pricing FAQ

01 How much does Yotpo Loyalty cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Yotpo Loyalty have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Yotpo Loyalty?

Key features include the items listed in the pricing tiers above.

04 Is Yotpo Loyalty worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 How does Yotpo's pricing compare to alternatives?

Users describe Yotpo's pricing as "outlandish" and "ridiculous" compared to alternatives. For reviews, Judge.me and Stamped are frequently mentioned as more affordable options. For email marketing, users report Yotpo's pay-per-email model (around $10 per 7,500 emails) as more economical than Klaviyo's contact-based pricing, though Klaviyo offers more features.

06 What happens if I upgrade my Yotpo plan?

Users report that upgrading from grandfathered pricing results in permanent loss of legacy rates. If you're on an older, lower-priced plan, carefully evaluate whether new features justify the increased cost, as you won't be able to downgrade back to your original pricing.

07 Does Yotpo require a sales call to see pricing?

While current basic tier pricing is public (Free, $15/month Starter, $169/month Pro), historical reports indicate Enterprise pricing and premium features often require sales conversations. Users have complained about needing to "sit through an hour long conversation before they even told me" the price.

Is this pricing incorrect? — we'll verify and update it.