Mixpanel vs Amplitude
pricing comparison · 2026 · Updated April 2026
Mixpanel pricing ranges from $0–$0/month, while Amplitude ranges from $0–$49/month. Mixpanel is typically 100% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Mixpanel and Amplitude are the two leading product analytics platforms, both designed to help teams understand user behavior through event tracking, funnels, retention analysis, and user segmentation. The choice between them has historically been nuanced: Mixpanel is generally considered stronger for real-time event analysis and flexible querying; Amplitude is often preferred for cohort analysis, behavioral targeting, and its more extensive experimentation features.
Both have strong free tiers suited for early-stage products, and both have undergone significant pricing changes in recent years. As of 2026, both offer generous free tiers competitive enough for startups to run on indefinitely.
Plan-by-Plan Pricing
| Plan | Mixpanel | Amplitude |
|---|---|---|
| Free | Free /month | Free /month |
| Growth | Free /month | $49 /month |
| Enterprise | Custom | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mixpanel
2 scenariosAmplitude
6 scenariosMarket Intelligence
Mixpanel
- Median annual cost
- $3,300
- Based on
- 24 deals
Amplitude
- Median annual cost
- $63,720
- Average negotiated discount
- 16%
- Based on
- 358 deals
Contract Terms
| Term | Mixpanel | Amplitude |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Not specified in sources |
| Minimum commitment | — | 1 year |
| Price escalation | Users report pricing increases as event volume grows, with costs scaling quickly beyond free tier limits | 8% annual uplift standard (can be reduced to 3-5% or removed with multi-year terms) |
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Our Verdict
Mixpanel and Amplitude are genuinely close — both are excellent product analytics platforms. Mixpanel's larger free tier and real-time event querying make it the better default for startups and data-intensive teams. Amplitude's $49/month Plus plan provides a lower-cost entry into paid features, and its native experimentation tools make it the stronger choice for growth teams running A/B tests. For most product teams, the decision will come down to which fits your existing stack and team preferences.
Frequently Asked Questions
01 Is Mixpanel or Amplitude better for startups?
Both have strong free tiers. Mixpanel's 20M events/month free tier is more generous for event-heavy applications. Amplitude's 10M monthly tracked users tier is simpler to reason about. Both are suitable for startups; evaluate based on your tracking volume and feature needs.
02 What's the difference between Mixpanel and Amplitude?
Both track user events and provide funnel, retention, and cohort analysis. Key differences: Amplitude has better-integrated experimentation (A/B testing) and stronger behavioral cohort targeting. Mixpanel has a more generous free tier and is often praised for its event exploration UX.
03 Can I use both Mixpanel and Amplitude?
Yes, though it adds instrumentation overhead. Some teams use Segment as a CDP to fan out events to both, avoiding duplicate instrumentation. More commonly, teams pick one as their source of truth.
04 How much does Mixpanel cost for 1M users?
Mixpanel Free covers up to 20M events/month at no cost — for most products, that covers millions of users depending on events-per-session. Growth pricing is custom; contact their sales team for a quote beyond the free tier.