Quick Answer
Last verified:
Medium confidence

Convert costs $299 to $599 per month as of July 2026, with 3 plans available. Plans: Growth at $399/month, and Pro at $599/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Convert offers 3 pricing tiers: Growth, Pro, Enterprise. Paid plans include Growth at $399/month, Pro at $599/month. The Pro plan is organizations committed to testing.

Last verified: | Sources: 1 pricing pages and reviews
+8%–+15% above list price
Know Before You Buy — See Convert Plans

Convert's sourced hidden costs add +8%–+15% on top of a $4,788/yr base license (about $5,187–$5,487/yr) as of July 2026. Key hidden costs: overage fees, taxes (vat/gst), developer resources. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Overage Fees

medium overage

Exceeding the 'tested users' limit on a plan incurs additional costs, such as $399 for an extra 100,000 tested visitors on the Growth plan or $699 for an additional 250,000 visitors on the Pro plan.

industry

Developer Resources: While Convert offers a Visual Editor for creating experiments without developer involvement, advanced edits or custom implementations may require coding expertise, potentially leading to additional internal or external development costs.

2

Taxes (VAT/GST)

medium compliance

Listed prices for Convert Experiences plans exclude taxes such as VAT/GST, which are calculated based on the billing location and applied at checkout or on the invoice.

industry

Taxes: Listed prices for Convert Experiences plans exclude taxes such as VAT/GST, which are calculated based on the billing location and applied at checkout or on the invoice.

3

Developer Resources

medium implementation

While Convert offers a Visual Editor, advanced edits or custom implementations may require coding expertise, potentially leading to additional internal or external development costs.

industry

Developer Resources: While Convert offers a Visual Editor for creating experiments without developer involvement, advanced edits or custom implementations may require coding expertise, potentially leading to additional internal or external development costs.

4

Migration Costs

medium migration

Convert offers 'FREE VWO Migration' for its Growth and Enterprise plans, suggesting that migrating from other platforms can otherwise be a cost factor for buyers.

industry

Migration Costs (potentially avoided): Convert offers "FREE VWO Migration" for its Growth and Enterprise plans, suggesting that migrating from other platforms can otherwise be a cost factor for buyers.

5

General A/B Testing Pitfalls

high implementation

Broader hidden costs associated with A/B testing in general include the time investment, lost conversions from underperforming variations, and potential site performance issues.

industry

Migration Costs (potentially avoided): Convert offers "FREE VWO Migration" for its Growth and Enterprise plans, suggesting that migrating from other platforms can otherwise be a cost factor for buyers.

Year-1 Cost

Annual license ($399/mo × 12) $4,788/yr
Overage Fees ($399 or $699) +$399–$699
Estimated Year-1 Total $5,187–$5,487
That's +8%–+15% on top of the base license, summed from the sourced hidden costs above. The median Convert contract is $564/yr across 255 Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with Convert?

Beyond the license fee, budget for: Overage Fees ($399 or $699). For a typical deployment that works out to roughly +8%–+15% on top of the base license ($4,788/yr → $5,187–$5,487/yr).

02 Does Convert charge for implementation?

Convert implementation is not included in the license cost. While Convert offers a Visual Editor, advanced edits or custom implementations may require coding expertise, potentially leading to additional internal or external development costs..

03 How much does Convert support cost?

Premium support pricing for Convert depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Convert?

Exceeding the 'tested users' limit on a plan incurs additional costs, such as $399 for an extra 100,000 tested visitors on the Growth plan or $699 for an additional 250,000 visitors on the Pro plan.. Estimated impact: $399 or $699.

05 What add-ons cost extra with Convert?

Add-on pricing for Convert varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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