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Genie by Luma Labs costs $30 to $300 per month as of July 2026, with 5 plans available. Plans: Individual Plus at $30/month, Individual Pro at $90/month, and Individual Ultra at $300/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Genie by Luma Labs offers 5 pricing tiers: Individual Plus, Individual Pro, Individual Ultra, Team, Enterprise. Paid plans include Individual Plus at $30/month, Individual Pro at $90/month, Individual Ultra at $300/month.

Last verified: | Sources: 1 pricing pages and reviews
+0% above list price
Know Before You Buy — See Genie by Luma Labs Plans

Genie by Luma Labs's sourced hidden costs add +0% on top of a $1,080/yr base license (about $1,084/yr) as of July 2026. Key hidden costs: rapid credit exhaustion, no refunds for unsatisfactory output, top-up credit purchases. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Rapid Credit Exhaustion

high overage

Credits can deplete quickly, especially when generating high-resolution or HDR content, with a 5-second 1080p SDR clip costing 400 credits and HDR increasing the burn rate by 4x.

industry

For instance, a 5-second 1080p SDR (Standard Dynamic Range) clip can cost 400 credits, and enabling HDR can increase the credit burn rate by 4x, leading to a full 10,000-credit balance disappearing after just two to five short videos.

2

No Refunds for Unsatisfactory Output

medium overage

Luma AI does not restore credits for generations that are completed but deemed unsatisfactory by the user, meaning credits may be spent on unusable outputs without recourse.

industry

No Refunds for Unsatisfactory Output: Luma AI generally restores credits for technical failures but not for generations that are completed but deemed unsatisfactory by the user.

3

Top-up Credit Purchases

medium overage

If monthly credits are exhausted, users need to purchase additional "top-up" credit packs, which start at $4 for 1,200 credits.

industry

Lite Plan: A legacy plan mentioned in some documentation, priced at $9.99/month for web and $12.99/month for iOS, providing 3,200 monthly credits.

4

Separate API Pricing

low addon

The Luma Agents API has separate pricing, with a "Pay-as-you-go" option having no minimum spend and "Provisioned Throughput" having a minimum commitment of 8 units.

industry

A "Pay-as-you-go" option has no minimum spend, while "Provisioned Throughput" for production workloads has a minimum commitment of 8 units, with longer commitments offering discounts.

Year-1 Cost

Annual license ($90/mo × 12) $1,080/yr
Top-up Credit Purchases ($4 for 1,200 credits) +$4
Estimated Year-1 Total $1,084
That's +0% on top of the base license, summed from the sourced hidden costs above.

Frequently Asked Questions

01 What hidden costs should I budget for with Genie by Luma Labs?

Beyond the license fee, budget for: Top-up Credit Purchases ($4 for 1,200 credits). For a typical deployment that works out to roughly +0% on top of the base license ($1,080/yr → $1,084/yr).

02 Does Genie by Luma Labs charge for implementation?

Implementation costs for Genie by Luma Labs vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Genie by Luma Labs support cost?

Premium support pricing for Genie by Luma Labs depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Genie by Luma Labs?

Credits can deplete quickly, especially when generating high-resolution or HDR content, with a 5-second 1080p SDR clip costing 400 credits and HDR increasing the burn rate by 4x..

05 What add-ons cost extra with Genie by Luma Labs?

Add-on pricing for Genie by Luma Labs varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — See Genie by Luma Labs Plans

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