Price checkMonthly
Free (Microsoft Account)FreeMicrosoft 365 Personal$9.99/moMicrosoft 365 Family$12.99/mo
See all 4 plans

All Bing Image Creator Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free (Microsoft Account)

  • Unlimited image generations at standard speed
  • 25 weekly fast-generation boosts
  • 4 image variations per prompt
  • Powered by DALL-E 3
  • Requires a free Microsoft Account

Microsoft 365 Personal

  • Includes enhanced image creation via Microsoft Designer
  • 100 daily image generation boosts
  • Priority access during peak hours
  • Full Microsoft 365 app suite (Word, Excel, PowerPoint)
  • 1 TB OneDrive cloud storage

Microsoft 365 Family

  • Up to 6 users covered under one plan
  • Enhanced image creation with 100 daily boosts per user
  • Priority image generation access
  • Full Microsoft 365 app suite for each user
  • 1 TB OneDrive per user

Microsoft 365 Premium

  • All Microsoft 365 Personal features
  • Enhanced image creation with 100 daily boosts
  • Advanced Copilot AI features across Microsoft apps
  • Priority access and faster generation speeds
  • Microsoft Defender and advanced security features
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What does Bing Image Creator actually cost you?

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Tier
Billing
Your projected cost$249.75per month · $9.99/unit × 25units
Year 1 license$3.0K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Bing Image Creator's plans, annualized. Custom-priced tiers show a hatched bar.

Free (Microsoft Account)Custom
Microsoft 365 Personal$119.88/yr
Microsoft 365 Family$155.88/yr
Microsoft 365 Premium$239.88/yr
Real-world benchmark

Buyers actually pay a median of $1.1K/yr for Bing Image Creator contracts (Vendr deal flow, n=48). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Bing Image Creator costs Free to $19.99 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (Microsoft Account) (free), Microsoft 365 Personal at $9.99/month, Microsoft 365 Family at $12.99/month, and Microsoft 365 Premium at $19.99/month. The median contract is $1,094/year based on 48 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Bing Image Creator offers 4 pricing tiers: Free (Microsoft Account), Microsoft 365 Personal, Microsoft 365 Family, Microsoft 365 Premium. A free plan is available. Paid plans include Microsoft 365 Personal at $9.99/user/month, Microsoft 365 Family at $12.99/month, Microsoft 365 Premium at $19.99/user/month. The Microsoft 365 Personal plan is individual users who want faster image generation alongside microsoft 365 apps.

Compared to other ai image generators software, Bing Image Creator is positioned at the budget-friendly price point.

  • Median contract: $1,094/yr from 48 purchases Directional
  • 8 documented hidden costs beyond list price
  • Contracts auto-renew — typically range from 30 to 90 days, but some enterprise agreements may require 180+ days
  • G2 rating: 4.3 out of 5 from 24 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Bing Image Creator cost?

Bing Image Creator offers a free plan with 3 paid tiers from $9.99 to $19.99/month. Plans include Free (Microsoft Account) (free), Microsoft 365 Personal at $9.99/month, Microsoft 365 Family at $12.99/month, Microsoft 365 Premium at $19.99/month.

Bing Image Creator Pricing Overview

Bing Image Creator has 4 pricing plans, including a free tier. Paid plans range from $0 to $19.99/month. The Free (Microsoft Account) plan is free and is best for casual users who need occasional ai image generation at no cost. The Microsoft 365 Personal plan costs $9.99/month, best for individual users who want faster image generation alongside microsoft 365 apps. The Microsoft 365 Family plan costs $12.99/month, best for households or small groups wanting microsoft 365 benefits and enhanced image creation. The Microsoft 365 Premium plan costs $19.99/month, best for power users who want the full microsoft 365 and copilot ai experience.

Bing Image Creator contracts auto-renew.

The median Bing Image Creator customer pays $1,094/year based on 48 verified purchases.

There are at least 8 documented hidden costs beyond Bing Image Creator's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 9, 2026 from 1 independent source.

Try Bing Image Creator Free

Bing Image Creator is free to use as of 2026. The free tier requires only a Microsoft account and includes unlimited image generations powered by DALL-E 3, with 25 weekly fast-generation boosts. Enhanced image creation with 100 daily boosts is included with Microsoft 365 plans starting at $9.99/month (Personal), $12.99/month (Family), and $19.99/month (Premium).

There is no standalone paid subscription for Bing Image Creator. If you want faster, priority-access image generation beyond the free weekly boosts, the benefit is bundled into Microsoft 365 plans rather than sold separately. The Free tier continues to generate images after weekly boosts are exhausted — at standard (slower) speed, still at no cost.

For most casual and moderate users, the free tier covers all practical needs. Upgrading to a Microsoft 365 plan makes sense when you already use Microsoft Office apps and want the added image-generation capacity as part of a broader productivity suite.

How Bing Image Creator Pricing Compares

Compare Bing Image Creator pricing against top alternatives in AI Image Generators.

DALL-E 3 $0.018-$0.12/image or subscription Compare → Flux $0.04-$0.06/per image Compare → Ideogram $0.03-$0.09/per image Compare →

Compare Bing Image Creator vs Alternatives

Before committing to Bing Image Creator, compare pricing with these 3 alternatives in the same category.

VSDALL-E 3
From $0.018/image or subscription

Standard image generation

Full comparison
VSFlux
From $0.04/per image

Commercial applications needing high quality

Full comparison
VSIdeogram
From $0.03/per image

Developers needing images with readable text

Full comparison

All Bing Image Creator alternatives & migration guides

What Companies Actually Pay for Bing Image Creator

The median Bing Image Creator buyer pays $1,094/year based on 48 verified purchase transactions.

What companies actually pay $1,094/yr Median across 48 community cost mentions Directional
Review scores
Trustpilot 1.08out of 5 (24)
G2 4.3out of 5 (24)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Poor search result quality compared to GoogleUnwanted installation and inability to removeAI hallucinations and identity misrepresentationOutdated and incorrect business information in search index
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 48 distinct user reports. Indicative only — not contract-grade data.

How Bing Image Creator Pricing Compares

Software Starting Price Top Price
Bing Image Creator Free $19.99/month
Adobe Firefly Free $199.99/month
Canva AI Free $20/month
Craiyon Free $70/month
DALL-E 3 $0.018/image or subscription $0.12/image or subscription
Dream by WOMBO Free $14.98/user/month

Detailed pricing comparisons:

Browse all AI Image Generators pricing →

8 Bing Image Creator Hidden Costs Beyond the List Price

Beyond the listed price, Bing Image Creator has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Compute Tax 8% to 15%
    high 1 source
    industry "This means the sticker price of a single AI render can be as low as 8% to 15% of the actual all-in cost, once factors like review cycles, re-renders, style drift, and compliance remediation are included."
  • Bing Image Creator Limitations
    medium 1 source
    industry "For Bing Image Creator specifically, while it is free to use with a Microsoft account, the hidden costs manifest as time spent in queues and limitations on "Boosts" (15 free boosts per day for faster generation, after which generation slows signif..."
  • Data Preparation & Quality Management
    medium 1 source
    industry "Other operational hidden costs for enterprises deploying generative AI include data preparation and ongoing quality management, compliance, governance, audit overhead, "shadow AI" spend across teams, technical debt from AI-generated code, and ongo..."
  • Compliance, Governance & Audit Overhead
    medium 1 source
    industry "Other operational hidden costs for enterprises deploying generative AI include data preparation and ongoing quality management, compliance, governance, audit overhead, "shadow AI" spend across teams, technical debt from AI-generated code, and ongo..."
  • Shadow AI Spend
    medium 1 source
    industry "Other operational hidden costs for enterprises deploying generative AI include data preparation and ongoing quality management, compliance, governance, audit overhead, "shadow AI" spend across teams, technical debt from AI-generated code, and ongo..."
  • Technical Debt from AI-Generated Code
    medium 1 source
    industry "Other operational hidden costs for enterprises deploying generative AI include data preparation and ongoing quality management, compliance, governance, audit overhead, "shadow AI" spend across teams, technical debt from AI-generated code, and ongo..."
  • Ongoing Maintenance & Model Management
    medium 1 source
    industry "Other operational hidden costs for enterprises deploying generative AI include data preparation and ongoing quality management, compliance, governance, audit overhead, "shadow AI" spend across teams, technical debt from AI-generated code, and ongo..."
  • Rising Computing Costs 89%
    critical 1 source
    industry "IBM research indicates that computing costs are projected to rise by 89% between 2023 and 2025, with generative AI being the primary driver, leading 70% of executives to cancel or postpone at least one GenAI initiative due to cost concerns."
Tip

Ask your Bing Image Creator sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 10 source citations total.

Bing Image Creator Contract Terms

Bing Image Creator contracts auto-renew. Changes require typically range from 30 to 90 days, but some enterprise agreements may require 180+ days. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice typically range from 30 to 90 days, but some enterprise agreements may require 180+ days
Minimum Commitment median cheapest paid plan of $12 per month to an average most expensive public plan of $118.58 per month
Based on 1 verified source

Bing Image Creator Price History

Pricing changes CostBench has tracked for Bing Image Creator, verified across 2 snapshots going back to 2026Q2.

  1. Bing Image Creator tier restructure

    Changed from 3 to 4 pricing tiers

  2. Bing Image Creator tier renamed

    "Free" renamed to "Free (Microsoft Account)"

  3. Bing Image Creator tier renamed

    "Microsoft Rewards" renamed to "Microsoft 365 Personal"

  4. Bing Image Creator tier renamed

    "Microsoft Copilot Pro" renamed to "Microsoft 365 Family"

View Bing Image Creator's full price history →

Bing Image Creator Pricing FAQ

01 How much does Bing Image Creator cost?

Bing Image Creator is free with a Microsoft account. You get unlimited image generations at standard speed plus 25 fast-generation boosts per week at no charge. Enhanced image creation with 100 daily boosts is included with Microsoft 365 Personal ($9.99/month), Family ($12.99/month), and Premium ($19.99/month) plans.

02 Is there a free plan for Bing Image Creator?

Yes. Bing Image Creator is free for anyone with a Microsoft account. The free tier includes unlimited image generations using DALL-E 3, with 25 weekly boosts for faster processing. After weekly boosts are used, generation continues at standard speed at no cost.

03 What is the cheapest paid plan that includes enhanced Bing Image Creator?

The cheapest option with enhanced image creation (100 daily boosts and priority access) is Microsoft 365 Personal at $9.99/month. This also includes the full Microsoft 365 app suite and 1 TB OneDrive storage.

04 Does Bing Image Creator have a standalone subscription?

No. There is no standalone paid plan for Bing Image Creator. Enhanced image creation capabilities are bundled into Microsoft 365 Personal ($9.99/month), Family ($12.99/month), and Premium ($19.99/month) plans. The free tier remains available to all Microsoft account holders.

05 How does Bing Image Creator pricing compare to Midjourney?

Bing Image Creator is free for standard use, while Midjourney starts at around $10/month with no permanent free tier. If you need only occasional AI image generation, Bing Image Creator's free tier is a cost-effective alternative. Midjourney generally offers more stylistic control and higher-quality outputs for professional creative work.

06 Is Bing Image Creator free to use?

Yes, Bing Image Creator is free with a Microsoft account. The Free (Microsoft Account) plan provides DALL-E 3 image generation with 25 weekly boost credits for faster generation. After boost credits are used, generation continues at standard (slower) speed at no charge.

07 Do I need a Microsoft 365 subscription to use Bing Image Creator?

No. Bing Image Creator is available free with just a Microsoft account. Microsoft 365 Personal ($9.99/mo), Microsoft 365 Family ($12.99/mo), and Microsoft 365 Premium ($19.99/mo) plans include access but are not required for image generation.

08 What are boost credits in Bing Image Creator?

Boost credits enable faster image generation in Bing Image Creator. Free (Microsoft Account) users receive 25 boost credits per week. Once boost credits are exhausted, image generation still works but at standard (slower) speed — you are not locked out or charged.

Is this pricing incorrect? — we'll verify and update it.