Price checkMonthly
FREEFreeESSENTIAL$12/moPREMIUM$30/mo
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All Leonardo AI API Plans & Pricing

Plan Monthly Annual Best For
FREE
ESSENTIAL
PREMIUM
ULTIMATE
STARTER
GROWTH
NEED A CUSTOM PLAN?
API CUSTOM
View all features by plan (compare side-by-side)

FREE

ESSENTIAL

PREMIUM

ULTIMATE

STARTER

GROWTH

NEED A CUSTOM PLAN?

API CUSTOM

Try Leonardo AI API Free
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What does Leonardo AI API actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$300per month · $12/unit × 25units
Year 1 license$3.6K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Leonardo AI API's plans, annualized. Custom-priced tiers show a hatched bar.

FREECustom
ESSENTIAL$144/yr
PREMIUM$360/yr
ULTIMATE$720/yr
STARTER$864/yr
GROWTH$1.7K/yr
NEED A CUSTOM PLAN?Custom
API CUSTOMCustom
Quick Answer
Last verified:
High confidence

Leonardo AI API costs Free to $144 per month as of July 2026, with 8 plans available including a free tier. Plans: FREE (free), ESSENTIAL at $12/month, PREMIUM at $30/month, ULTIMATE at $60/month, STARTER at $72/month, and GROWTH at $144/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Leonardo AI API offers 8 pricing tiers: FREE, ESSENTIAL, PREMIUM, ULTIMATE, STARTER, GROWTH, NEED A CUSTOM PLAN?, API CUSTOM. A free plan is available. Paid plans include ESSENTIAL at $12/month, PREMIUM at $30/month, ULTIMATE at $60/month.

Compared to other ai media apis software, Leonardo AI API is positioned at the mid-market price point.

  • 3 documented hidden costs beyond list price
  • G2 rating: 4.5 out of 5 from 34 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Leonardo AI API cost?

Leonardo AI API offers 8 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include FREE (free), ESSENTIAL at $12/month, PREMIUM at $30/month, ULTIMATE at $60/month, STARTER at $72/month, GROWTH at $144/month, NEED A CUSTOM PLAN? (custom pricing), API CUSTOM (custom pricing).

Leonardo AI API Pricing Overview

Leonardo AI API has 8 pricing plans, including a free tier. Paid plans range from $0 to $144/month. The FREE plan is free. The ESSENTIAL plan costs $12/month. The PREMIUM plan costs $30/month. The ULTIMATE plan costs $60/month. The STARTER plan costs $72/month. The GROWTH plan costs $144/month. The NEED A CUSTOM PLAN? plan requires contacting sales for a custom quote. The API CUSTOM plan requires contacting sales for a custom quote.

There are at least 3 documented hidden costs beyond Leonardo AI API's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

Try Leonardo AI API Free

Leonardo AI API offers multiple pricing tiers to suit different needs. The plans range from a free option to paid tiers with increasing monthly costs. Custom plans are also available for specific requirements.

How Leonardo AI API Pricing Compares

Compare Leonardo AI API pricing against top alternatives in AI Media APIs.

Black Forest Labs (Flux) $0.001-$0.1/per image View pricing → Kling API $0.084-$0.42/per second of video View pricing → Stability AI API $0.025-$0.08/per image View pricing →

Compare Leonardo AI API vs Alternatives

Before committing to Leonardo AI API, compare pricing with these 3 alternatives in the same category.

VSBlack Forest Labs (Flux)
From $0.001/per image

Developers generating images with Flux

Compare pricing
VSKling API
From $0.084/per second of video

Developers using standard-quality Kling video generation

Compare pricing
VSStability AI API
From $0.025/per image

Developers using Stable Diffusion models

Compare pricing

All Leonardo AI API alternatives & migration guides

What Companies Actually Pay for Leonardo AI API

Review scores
Trustpilot 4.6out of 5 (1,331)
G2 4.5out of 5 (34)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Credit System and PricingImage Quality and ConsistencyText GenerationUser Interface (UI) and Editing Tools

How Leonardo AI API Pricing Compares

Software Starting Price Top Price
Leonardo AI API Free $144/month
Black Forest Labs (Flux) $0.001/per image $0.1/per image
Kling API $0.084/per second of video $0.42/per second of video
Stability AI API $0.025/per image $0.08/per image
WaveSpeedAI $0.005/per image / per second $0.15/per image / per second
Fal.ai $0.02/month $2.1/month

Browse all AI Media APIs pricing →

3 Leonardo AI API Hidden Costs Beyond the List Price

Beyond the listed price, Leonardo AI API has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Premium Model Token Consumption
    high 1 source
    industry "Token Consumption for Premium Models: While "unlimited" generation is offered on some individual plans for Leonardo's first-party models (like Lucid Origin and Phoenix), premium third-party models (e.g."
  • Failed Generation Costs
    high 1 source
    industry "This means users pay for attempts that do not yield a usable output, leading to a "retry tax" that can significantly increase the actual cost per successful image or video."
  • Non-Transparent Per-Unit Rate
    medium 1 source
    industry "API Pricing Calculator: Leonardo AI provides a calculator to estimate the cost of API requests based on selected models and features, helping users manage their spend."
Tip

Ask your Leonardo AI API sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

How to Negotiate Leonardo AI API Pricing

Leonardo AI API contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Inquire about custom plans high success

Contact the Leonardo AI team and provide information on anticipated monthly image/video generation volume and usage patterns to discuss custom plans for higher concurrency, volume discounts, or dedicated support.

https://leonardo.ai
High success Medium Low / difficult

Full negotiation guide →

Leonardo AI API Pricing FAQ

01 Is there a free plan available?

Yes, Leonardo AI API offers a FREE plan at $0.0 per month.

02 What is the cheapest paid plan?

The ESSENTIAL plan is the cheapest paid option at $12.0 per month.

03 Are there custom pricing options?

Yes, Leonardo AI API offers custom plans under the names NEED A CUSTOM PLAN? and API CUSTOM.

Is this pricing incorrect? — we'll verify and update it.