Price checkMonthly
BasicFreeStarter$59/moGrowth$397/mo
See all 4 plans

All Tavus Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Basic

  • 25 minutes of AI conversational video/month
  • 5 minutes of AI Video Generation/month
  • Access to 25 stock replicas
  • Support for 30+ languages
  • Whitelabeled APIs
  • 1 concurrent stream
  • Best-effort support

Starter

  • Everything in Basic
  • 3 Custom Replica trainings/month
  • 100 minutes of AI conversational video/month
  • 10 minutes of AI Video Generation/month
  • Pay-as-you-go with no overage limit ($0.37/min CVI, $1/min video gen, $65/replica)
  • Up to 3 concurrent streams
  • Standard support

Growth

  • Everything in Starter
  • 7 Custom Replica trainings/month
  • 1250 minutes of AI conversational video/month
  • 100 minutes of AI Video Generation/month
  • Access to 100+ stock replicas
  • Conversation recordings ($0.03/min)
  • Up to 15 concurrent streams
  • Pay-as-you-go overage ($0.32/min CVI, $0.90/min video gen, $40/replica)
  • Priority support

Enterprise

  • Everything in Growth
  • 100% white-labeled experience
  • Scaling discounts on all usage
  • Custom concurrency limits
  • Dedicated technical support and private Slack channel
  • Enterprise-grade security and compliance
  • Guaranteed SLAs for speed and compute
  • Faster boot times
  • Bespoke development and integration
Try Tavus Free
Compare Tavus with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Tavus actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.5Kper month · $59/unit × 25units
Year 1 license$18K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Tavus's plans, annualized. Custom-priced tiers show a hatched bar.

BasicCustom
Starter$708/yr
Growth$4.8K/yr
EnterpriseCustom
Quick Answer
Last verified:
Estimate

Tavus costs Free to $397 per month as of July 2026, with 4 plans available including a free tier. Plans: Basic (free), Starter at $59/month, and Growth at $397/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Tavus offers 4 pricing tiers: Basic, Starter, Growth, Enterprise. A free plan is available. Paid plans include Starter at $59/user/month, Growth at $397/user/month. The Starter plan is individuals, startups, and businesses needing flexibility.

Compared to other ai video generators software, Tavus is positioned at the premium price point.

  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — Users can cancel their subscription by accessing the "Change/Cancel Membership" section in their "Billing Portal/Account Settings" page.
Last verified: | Sources: 1 pricing pages and reviews

How much does Tavus cost?

Tavus offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Basic (free), Starter at $59/month, Growth at $397/month, Enterprise (custom pricing).

Tavus Pricing Overview

Tavus has 4 pricing plans, including a free tier. Paid plans range from $0 to $397/month. The Basic plan is free and is best for product development individuals testing the platform. The Starter plan costs $59/month, best for individuals, startups, and businesses needing flexibility. The Growth plan costs $397/month, best for teams building and productionizing ai conversations. The Enterprise plan requires contacting sales for a custom quote and is designed for high-volume businesses with enterprise needs.

Tavus contracts auto-renew.

There are at least 5 documented hidden costs beyond Tavus's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 7, 2026 from 1 independent source.

Try Tavus Free

Tavus is an AI video personalization platform offering text-to-video replicas and conversational video APIs. Free tier with 25 minutes; paid plans start at $39/month (Hobbyist) and scale to custom enterprise contracts.

How Tavus Pricing Compares

Compare Tavus pricing against top alternatives in AI Video Generators.

Colossyan $0-$88/month Compare → D-ID $0-$108/month Compare → Descript $0-$65/month Compare →

Compare Tavus vs Alternatives

Before committing to Tavus, compare pricing with these 3 alternatives in the same category.

VSColossyan
Free

General use

Full comparison
VSD-ID
Free

Testing

Full comparison
VSDescript
Free

Testing Descript before subscribing

Full comparison

All Tavus alternatives & migration guides

What Companies Actually Pay for Tavus

Review scores
Trustpilot 4.3out of 5 (2,495)
Third-party review aggregates, as of Jun 2026
Top pricing complaints
High Cost and Unmet PromisesPoor Quality and Technical IssuesRobotic AI VoiceSetup Time and Learning Curve

How Tavus Pricing Compares

Software Starting Price Top Price
Tavus Free $397/month
Captions Free $69.99/month
Colossyan Free $88/month
D-ID Free $108/month
Descript Free $65/month
Google Veo Free $99.99/month

Detailed pricing comparisons:

Browse all AI Video Generators pricing →

5 Tavus Hidden Costs Beyond the List Price

Beyond the listed price, Tavus has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Pay-as-you-go Credit System
    medium 1 source
    industry "While Tavus aims for transparent pricing, several factors can contribute to higher-than-expected overall costs, particularly for enterprise buyers: * Pay-as-you-go Credit System: The variable nature of usage-based credits for video generation and ..."
  • Data Preparation
    high 1 source
    industry "Data Preparation: This is often cited as a significant hidden cost in AI projects, requiring substantial effort and expense to ensure data readiness."
  • Compute Overages
    high 1 source
    industry "Compute Overages: When usage exceeds contracted limits, vendor overage pricing can be significantly higher than the base rate."
  • Change Management and Training
    medium 1 source
    industry "Change Management and Training: Costs associated with training users and managing organizational change are often underestimated, despite skills gaps being a major barrier to integration."
  • Onboarding and Technical Issues $1,200
    critical 1 source
    industry "Onboarding and Technical Issues: One user reported an initial payment of "$1,200 initially" for "about 500 videos including the onboarding" and described the onboarding process as a "nightmare" due to technical issues and bugs, leading to a long c..."
Tip

Ask your Tavus sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Tavus Contract Terms

Tavus contracts auto-renew. Changes require Users can cancel their subscription by accessing the "Change/Cancel Membership" section in their "Billing Portal/Account Settings" page.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Users can cancel their subscription by accessing the "Change/Cancel Membership" section in their "Billing Portal/Account Settings" page.
Based on 1 verified source

How to Negotiate Tavus Pricing

Tavus contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Custom Agreements medium success

The enterprise tier allows for custom agreements.

https://eesel.ai
High success Medium Low / difficult

Full negotiation guide →

Tavus Pricing FAQ

01 How does Tavus pricing work?

Tavus prices by conversational video minutes plus replicas. Free includes 25 minutes. Hobbyist is $39/month for 100 minutes, Business $189/month for 500+, Enterprise custom for high-volume API usage.

02 What's a Tavus 'replica'?

A replica is a custom AI clone of a real person trained from a short video. Personal replicas are included on Starter and above; the Growth plan supports multiple replicas for team use.

03 Is Tavus suitable for production sales outreach?

The Growth plan ($397/mo) is designed for production usage with watermark removal and higher concurrency. Enterprise is recommended for >500 minutes/month or strict compliance needs.

Is this pricing incorrect? — we'll verify and update it.