Price checkMonthly
StarterCustomPublic CloudCustomDedicated CloudCustom
See all 3 plans

All Applitools Plans & Pricing

Plan Monthly Annual Best For
Starter
Public Cloud
Dedicated Cloud
View all features by plan (compare side-by-side)

Starter

Public Cloud

Dedicated Cloud

Request Applitools Pricing
Compare Applitools with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Quick Answer
Last verified:
High confidence

Applitools uses custom pricing as of July 2026 with 3 plans available. Contact Applitools directly for a personalized quote. The median contract is $50,600/year based on 4 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Applitools offers 3 pricing tiers: Starter, Public Cloud, Dedicated Cloud.

Compared to other browser testing software, Applitools is positioned at the budget-friendly price point.

  • Median contract: $50,600/yr from 4 buyer reports Precise
  • 8 documented hidden costs beyond list price
  • Contracts auto-renew — ninety (90) days prior to the expiration of the then-current renewal term
  • G2 rating: 4.4 out of 5 from 68 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Applitools cost?

Applitools uses custom pricing across 3 plans. Contact Applitools directly for a personalized quote. Plans include Starter (custom pricing), Public Cloud (custom pricing), Dedicated Cloud (custom pricing).

Applitools Pricing Overview

Applitools uses custom pricing — contact their sales team for a quote. The Starter plan requires contacting sales for a custom quote. The Public Cloud plan requires contacting sales for a custom quote. The Dedicated Cloud plan requires contacting sales for a custom quote.

Applitools contracts auto-renew, with a an annual contract, with no month-to-month option minimum commitment.

The median Applitools customer pays $50,600/year based on 4 verified purchases.

There are at least 8 documented hidden costs beyond Applitools's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Request Applitools Pricing

Applitools offers three plans: Starter, Public Cloud, and Dedicated Cloud. All plans are available with custom pricing.

Contact Applitools directly for specific pricing details for each tier.

How Applitools Pricing Compares

Compare Applitools pricing against top alternatives in Browser Testing.

BrowserStack $19-$449/month View pricing → Cypress Cloud $0-$267/month View pricing → LambdaTest $0-$299/month View pricing →

Compare Applitools vs Alternatives

Before committing to Applitools, compare pricing with these 3 alternatives in the same category.

VSBrowserStack
From $19/month

Manual testers and QA teams

Compare pricing
VSCypress Cloud
Free

Teams starting with Cypress

Compare pricing
VSLambdaTest
Free

Individual developers evaluating the platform

Compare pricing

All Applitools alternatives & migration guides

What Companies Actually Pay for Applitools

The median Applitools buyer pays $50,600/year based on 4 verified purchase transactions.

What companies actually pay $50,600/yr Median across 4 third-party buyer reports Precise
Review scores
G2 4.4out of 5 (68)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Initial setup can be confusing, especially for new users.Creating and managing baselines can be time-consuming.Occasional false positives for minor pixel differences.Complexity in learning and advanced setup.
Source: aggregated from 4 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Applitools Pricing Compares

Software Starting Price Top Price
Applitools Custom Custom
BrowserStack $19/month $449/month
Cypress Cloud Free $267/month
LambdaTest Free $299/month
Playwright Custom Custom
Sauce Labs $39/month $199/month

Browse all Browser Testing pricing →

8 Applitools Hidden Costs Beyond the List Price

Beyond the listed price, Applitools has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Checkpoint Overages $0.03–$0.05 per checkpoint
    high 1 source
    industry "Default overage rates can be 2–3 times higher than the effective per-checkpoint rate in the base plan, typically ranging from $0.03–$0.05 per checkpoint."
  • Professional Services and Implementation $5,000 and $25,000+
    medium 1 source
    industry "Applitools' pricing is primarily based on "Test Units" or "checkpoints," which are visual verifications at a specific configuration (browser, viewport, region)."
  • Ultrafast Grid Fees
    low 1 source
    industry "Ultrafast Grid Fees: Access to the cross-browser testing grid may incur separate per-checkpoint or per-browser charges, particularly in lower-tier plans."
  • Training and Onboarding
    low 1 source
    industry "Training and Onboarding: Formal training sessions, workshops, or certification programs may carry additional fees, especially for enterprise customers."
  • Reviewer Time
    medium 1 source
    industry "This human effort should be budgeted as part of the total cost."
  • Baseline Drift Maintenance
    medium 1 source
    industry "Baseline Drift Maintenance: Baselines need regular maintenance to prevent the accumulation of intentional changes that could mask future regressions, consuming engineering time."
  • SDK Integration
    medium 1 source
    industry "SDK Integration: Integrating Applitools with existing frameworks might require refactoring legacy code, adding unexpected costs to the initial implementation phase."
  • On-premises Deployment Surcharge
    medium 1 source
    industry "On-premises Deployment Surcharge: For Enterprise plans, installing the Eyes server within a company's own network is an optional add-on that costs more due to remote upgrade and maintenance overhead."
Tip

Ask your Applitools sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry Vendr Verified buyer transactions G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 11 source citations total.

Applitools Contract Terms

Applitools contracts auto-renew. Changes require ninety (90) days prior to the expiration of the then-current renewal term. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice ninety (90) days prior to the expiration of the then-current renewal term
Minimum Commitment an annual contract, with no month-to-month option
Based on 1 verified source

How to Negotiate Applitools Pricing

Applitools contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Early Contract Review medium success

Review price escalation clauses well before renewal (ideally 90+ days out) to create negotiation time.

https://vendr.com
High success Medium Low / difficult

Full negotiation guide →

Applitools Pricing FAQ

01 Is there a free plan available?

Applitools does not offer a free plan.

02 What are the available pricing tiers?

Applitools offers Starter, Public Cloud, and Dedicated Cloud plans.

03 How can I get pricing information?

All Applitools plans, including Starter, Public Cloud, and Dedicated Cloud, have custom pricing. You will need to contact Applitools directly for a quote.

Is this pricing incorrect? — we'll verify and update it.