Price checkMonthly
GrowthCustomGrowth$1000/moGrowth Upgrade Package 1Custom
See all 11 plans

All Unify Plans & Pricing

Plan Monthly Annual Best For
Growth
Growth
Growth Upgrade Package 1
Growth Upgrade Package 1
Growth Upgrade Package 2
Growth Upgrade Package 2
Pro
Pro Upgrade Package 1
Pro Upgrade Package 2
Enterprise
Enterprise Upgrade Package 1
View all features by plan (compare side-by-side)

Growth

Growth

Growth Upgrade Package 1

Growth Upgrade Package 1

Growth Upgrade Package 2

Growth Upgrade Package 2

Pro

Pro Upgrade Package 1

Pro Upgrade Package 2

Enterprise

Enterprise Upgrade Package 1

See Unify Plans
Compare Unify with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Unify actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$25Kper month · $1000/unit × 25units
Year 1 license$300K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Unify's plans, annualized. Custom-priced tiers show a hatched bar.

GrowthCustom
Growth$12K/yr
Growth Upgrade Package 1Custom
Growth Upgrade Package 1Custom
Growth Upgrade Package 2Custom
Growth Upgrade Package 2Custom
ProCustom
Pro Upgrade Package 1Custom
Pro Upgrade Package 2Custom
EnterpriseCustom
Enterprise Upgrade Package 1Custom
Quick Answer
Last verified:
High confidence

Unify costs $1K to $1.7K per month as of July 2026, with 11 plans available. Plan: Growth at $1000/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Unify offers 11 pricing tiers: Growth, Growth, Growth Upgrade Package 1, Growth Upgrade Package 1, Growth Upgrade Package 2, Growth Upgrade Package 2, Pro, Pro Upgrade Package 1, Pro Upgrade Package 2, Enterprise, Enterprise Upgrade Package 1. Paid plans include Growth at $1000/month.

Compared to other customer data platforms software, Unify is positioned at the premium price point.

  • 11 documented hidden costs beyond list price
  • Contracts auto-renew — 60 to 90 days, and sometimes up to 120 days, before the contract's expiry date
  • G2 rating: 4.7 out of 5 from 43 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Unify cost?

Unify pricing starts at $1000/month across 11 plans, with enterprise pricing available on request. Plans include Growth (custom pricing), Growth at $1000/month, Growth Upgrade Package 1 (custom pricing), Growth Upgrade Package 1 (custom pricing), Growth Upgrade Package 2 (custom pricing), Growth Upgrade Package 2 (custom pricing), Pro (custom pricing), Pro Upgrade Package 1 (custom pricing), Pro Upgrade Package 2 (custom pricing), Enterprise (custom pricing), Enterprise Upgrade Package 1 (custom pricing).

Unify Pricing Overview

Unify has 11 pricing plans ranging from $1,000 to $1,740/month. The Growth plan requires contacting sales for a custom quote. The Growth plan costs $1,000/month. The Growth Upgrade Package 1 plan requires contacting sales for a custom quote. The Growth Upgrade Package 1 plan requires contacting sales for a custom quote. The Growth Upgrade Package 2 plan requires contacting sales for a custom quote. The Growth Upgrade Package 2 plan requires contacting sales for a custom quote. The Pro plan requires contacting sales for a custom quote. The Pro Upgrade Package 1 plan requires contacting sales for a custom quote. The Pro Upgrade Package 2 plan requires contacting sales for a custom quote. The Enterprise plan requires contacting sales for a custom quote. The Enterprise Upgrade Package 1 plan requires contacting sales for a custom quote.

Unify contracts auto-renew, with a multi-year minimum commitment, and annual price increases of 3-8%.

There are at least 11 documented hidden costs beyond Unify's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

See Unify Plans

Unify pricing starts at $1,000/month or $1,740/year for the Growth plan. Growth Upgrade Packages are available at $1,240/year (Package 1) and $1,480/year (Package 2) for additional capabilities. Pro and Enterprise plans are custom-quoted — contact Unify directly for pricing on higher tiers.

How Unify Pricing Compares

Compare Unify pricing against top alternatives in Customer Data Platforms.

Bloomreach Custom pricing View pricing → BlueConic $100000-$200000/year (custom pricing) View pricing → mParticle Usage-based View pricing →

Compare Unify vs Alternatives

Before committing to Unify, compare pricing with these 3 alternatives in the same category.

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Custom

Mid-market to enterprise ecommerce brands

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VSBlueConic
From $100000/year (custom pricing)

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VSmParticle
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All Unify alternatives & migration guides

What Companies Actually Pay for Unify

Review scores
G2 4.7out of 5 (43)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Challenging learning curve, especially for new team members and when using advanced features without assistance.Significant integration issues, particularly with tools like Salesforce, leading to workflow complications.Limited features, such as missing A/B testing and multi-channel outbound capabilities.Outdated prospecting, with the platform finding profiles of individuals who left companies years ago.

How Unify Pricing Compares

Software Starting Price Top Price
Unify $1000/month $1740/month
Bloomreach Custom Custom
BlueConic $100000/year (custom pricing) $200000/year (custom pricing)
mParticle Custom Custom
RudderStack Free $220/month
Segment CDP Custom Custom

Browse all Customer Data Platforms pricing →

11 Unify Hidden Costs Beyond the List Price

Beyond the listed price, Unify has at least 11 documented hidden costs that can significantly increase total cost of ownership.

Watch for 11 hidden costs
  • Professional Services and Implementation 1 to 2 times the annual software fees, $75,000 to $250,000, $20,000 to $75,000
    high 1 source
    industry "Enterprise CDP solutions can range from $100,000 to $300,000 annually, with some complex global implementations exceeding $1 million"
  • Enterprise-wide User Training $10,000 to $30,000
    medium 1 source
    industry "Strategy consulting can add another $20,000 to $75,000, and enterprise-wide user training may cost $10,000 to $30,000"
  • Ongoing Support and Management 15-25% of the annual software costs, $25,000 to $100,000 annually
    high 1 source
    industry "Enterprise CDP solutions can range from $100,000 to $300,000 annually, with some complex global implementations exceeding $1 million"
  • Internal Platform Administration $80,000 to $150,000 per year
    high 1 source
    industry "Internal platform administration often requires 1-2 full-time employees (FTEs) at $80,000 to $150,000 per year"
  • Data Migration and Integration
    high 1 source
    industry "Data Quality and Governance: CDPs expose existing data flaws, and addressing issues like duplicate records or inconsistent formats can lead to "data debt" and require additional resources"
  • Custom API Work for Integrations
    medium 1 source
    industry "Custom API work for integrations outside of built-in connectors can be costly"
  • Premium Connector and Integration Fees $500 to $2,000 per connector per month
    medium 1 source
    industry "These can range from $500 to $2,000 per connector per month if numerous integrations are needed"
  • Customization and Development $10,000 to $50,000
    medium 1 source
    industry "Customization and Development: Custom features or dashboards tailored to specific business needs can add $10,000 to $50,000, depending on complexity"
  • Data Quality and Governance Remediation
    high 1 source
    industry "Data Quality and Governance: CDPs expose existing data flaws, and addressing issues like duplicate records or inconsistent formats can lead to "data debt" and require additional resources"
  • Compliance and Data Governance Tools
    medium 1 source
    industry "Compliance and data governance tools, including consent management and audit trails, may also incur extra charges if not bundled into the base platform"
  • Total Cost of Ownership (TCO) 2 to 5 times the license cost, $100,000 to $300,000 annually, exceeding $1 million
    critical 1 source
    industry "Enterprise CDP solutions can range from $100,000 to $300,000 annually, with some complex global implementations exceeding $1 million"
Tip

Ask your Unify sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 12 source citations total.

Unify Contract Terms

Unify contracts auto-renew. Changes require 60 to 90 days, and sometimes up to 120 days, before the contract's expiry date. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 60 to 90 days, and sometimes up to 120 days, before the contract's expiry date
Minimum Commitment multi-year
Price Escalation 3-8%
Based on 1 verified source

Unify Pricing FAQ

01 What is the cheapest paid plan?

The Growth plan starts at $1000.0 per month.

02 What are the annual pricing options for the Growth plan?

The Growth plan has an annual option at $1740.0 per month, and Growth Upgrade Package 1 is available at $1240.0 per month annually. Growth Upgrade Package 1 also has a total annual price of $19500.0.

03 Are there custom pricing options?

Yes, Unify offers custom pricing for Pro, Pro Upgrade Package 1, Pro Upgrade Package 2, Enterprise, and Enterprise Upgrade Package 1.

04 How much does Unify cost?

Unify's Growth plan is priced at $1,000/month or $1,740/year. Upgrade packages for the Growth tier are available at $1,240/year (Package 1) and $1,480/year (Package 2). Pro and Enterprise plans are custom-priced — contact Unify for a quote.

05 Does Unify offer a free plan or trial?

No free plan is available for Unify. Prospective customers should contact Unify directly to inquire about any trial options.

06 What is the difference between Growth, Pro, and Enterprise plans?

The Growth plan starts at $1,000/month or $1,740/year with optional upgrade packages. Pro and Enterprise plans are custom-priced and likely include additional capabilities, higher usage limits, or dedicated support — contact Unify for details.

Is this pricing incorrect? — we'll verify and update it.