Price checkPer mo
Family$50/moCouple$29/moIndividual$15/mo
See all 4 plans

All Aura (identity protection) Plans & Pricing

Plan Monthly Annual Best For
Family
Couple
Individual
Kids
View all features by plan (compare side-by-side)

Family

Couple

Individual

Kids

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Compare Aura (identity protection) with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Aura (identity protection) actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.3Kper month · $50/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Aura (identity protection)'s plans, annualized. Custom-priced tiers show a hatched bar.

Family$600/yr
Couple$348/yr
Individual$180/yr
Kids$156/yr
Quick Answer
Last verified:
High confidence

Aura (identity protection) costs $10 to $50 per mo as of July 2026, with 4 plans available. Plans: Family at $50/mo, Couple at $29/mo, Individual at $15/mo, and Kids at $13/mo. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Aura (identity protection) offers 4 pricing tiers: Family, Couple, Individual, Kids. Paid plans include Family at $50/mo, Couple at $29/mo, Individual at $15/mo.

Compared to other data removal & privacy protection software, Aura (identity protection) is positioned at the budget-friendly price point.

  • 2 documented hidden costs beyond list price
  • Contracts auto-renew — Aura offers a 14-day free trial and a 60-day money-back guarantee for annual plans purchased directly or via customer support.
Last verified: | Sources: 1 pricing pages and reviews

How much does Aura (identity protection) cost?

Aura (identity protection) pricing ranges from $10 to $50/mo across 4 plans. Plans include Family at $50/mo, Couple at $29/mo, Individual at $15/mo, Kids at $13/mo.

Aura (identity protection) Pricing Overview

Aura (identity protection) has 4 pricing plans ranging from $10 to $50/mo. The Family plan costs $50/mo. The Couple plan costs $29/mo. The Individual plan costs $15/mo. The Kids plan costs $13/mo.

Aura (identity protection) contracts auto-renew.

There are at least 2 documented hidden costs beyond Aura (identity protection)'s list price, including implementation, training, and add-on fees.

This pricing was last verified in June 12, 2026 from 1 independent source.

See Aura (identity protection) Plans

Aura offers identity protection plans for individuals, couples, families, and kids. Plans are available with monthly or annual billing options.

How Aura (identity protection) Pricing Compares

Compare Aura (identity protection) pricing against top alternatives in Data Removal & Privacy Protection.

Optery $0-$24.99/month View pricing → Incogni (Surfshark) $7.99-$22.99/month View pricing → Privacy Bee $8-$67/month View pricing →

Compare Aura (identity protection) vs Alternatives

Before committing to Aura (identity protection), compare pricing with these 3 alternatives in the same category.

VSOptery
Free

Users who want to see their data exposure before committing to a paid plan

Compare pricing
VSIncogni (Surfshark)
From $7.99/month

Compare pricing
VSPrivacy Bee
From $8/month

Compare pricing

All Aura (identity protection) alternatives & migration guides

What Companies Actually Pay for Aura (identity protection)

Review scores
Trustpilot 4.1out of 5 (1,100)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Difficulty with Cancellation and Billing IssuesUnderperforming "Extra" FeaturesCustomer Service IssuesAggressive Upselling and Price Transparency

How Aura (identity protection) Pricing Compares

Software Starting Price Top Price
Aura (identity protection) $10/mo $50/mo
Optery Free $24.99/month
Incogni (Surfshark) $7.99/month $22.99/month
Privacy Bee $8/month $67/month
Guardio Free $14.99/per member
MyDataRemoval $8.33/month $8.33/month

Browse all Data Removal & Privacy Protection pricing →

2 Aura (identity protection) Hidden Costs Beyond the List Price

Beyond the listed price, Aura (identity protection) has at least 2 documented hidden costs that can significantly increase total cost of ownership.

Watch for 2 hidden costs
  • Email Scam Protection $2/month
    low 1 source
    industry "For instance, T-Mobile customers partnering with Aura might encounter options like "Email Scam Protection for $2/month" and "Call Protection for $8/month," which would be additional to their base plan"
  • Price Increase Upon Renewal
    medium 1 source
    industry "Customers are typically notified via email in advance of their subscription renewal, with the renewal price provided in their account dashboard"
Tip

Ask your Aura (identity protection) sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

Aura (identity protection) Contract Terms

Aura (identity protection) contracts auto-renew. Changes require Aura offers a 14-day free trial and a 60-day money-back guarantee for annual plans purchased directly or via customer support.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Aura offers a 14-day free trial and a 60-day money-back guarantee for annual plans purchased directly or via customer support.
Minimum Commitment Aura offers discounts for customers who commit to an annual plan, with savings potentially up to 30% compared to monthly payments.
Based on 1 verified source

How to Negotiate Aura (identity protection) Pricing

Aura (identity protection) contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Negotiate Renewal Rates medium success

Negotiation for renewal rates is reportedly possible for some customers.

https://pcrisk.com
High success Medium Low / difficult

Full negotiation guide →

Aura (identity protection) Pricing FAQ

01 What is the cheapest Aura plan?

The Kids plan is the cheapest Aura plan at $10 per month when billed annually.

02 What are the monthly prices for Aura plans?

The Individual plan is $15 per month, the Couple plan is $29 per month, the Family plan is $50 per month, and the Kids plan is $13 per month.

03 What are the annual prices for Aura plans?

The Individual plan is $12 per month when billed annually, the Couple plan is $22 per month when billed annually, the Family plan is $32 per month when billed annually, and the Kids plan is $10 per month when billed annually.

Is this pricing incorrect? — we'll verify and update it.