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FreeFreePlus$99/moAdvanced$249/mo
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All Cloudinary Plans & Pricing

Plan Monthly Annual Best For
Free
Plus
Advanced
Enterprise
Free
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Free

Plus

Advanced

Enterprise

Free

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What does Cloudinary actually cost you?

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Tier
Billing
Your projected cost$2.5Kper month · $99/unit × 25units
Year 1 license$30K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Cloudinary's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Plus$1.2K/yr
Advanced$3.0K/yr
EnterpriseCustom
FreeCustom
Quick Answer
Last verified:
High confidence

Cloudinary costs Free to $249 per month as of July 2026, with 5 plans available including a free tier. Plans: Free (free), Plus at $99/month, Advanced at $249/month, and Free (free). Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Cloudinary offers 5 pricing tiers: Free, Plus, Advanced, Enterprise, Free. A free plan is available. Paid plans include Plus at $99/Per month, Advanced at $249/Per month.

Compared to other digital asset management (dam) software, Cloudinary is positioned at the mid-market price point.

  • 8 documented hidden costs beyond list price
  • Contracts auto-renew — at the end of the current billing cycle
  • G2 rating: 4.7 out of 5 from 217 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Cloudinary cost?

Cloudinary offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Plus at $99/month, Advanced at $249/month, Enterprise (custom pricing), Free (free).

Cloudinary Pricing Overview

Cloudinary has 5 pricing plans, including a free tier. Paid plans range from $0 to $249/month. The Free plan is free. The Plus plan costs $99/month. The Advanced plan costs $249/month. The Enterprise plan requires contacting sales for a custom quote. The Free plan is free.

Cloudinary contracts auto-renew, with a often locking buyers in for a year minimum commitment, requiring at the end of the current billing cycle notice to cancel.

There are at least 8 documented hidden costs beyond Cloudinary's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Try Cloudinary Free

Cloudinary offers several pricing tiers to accommodate different needs. The Free tier is available at no cost. Paid plans include Plus and Advanced, with monthly and annual pricing options.

How Cloudinary Pricing Compares

Compare Cloudinary pricing against top alternatives in Digital Asset Management (DAM).

Razuna $0-$499/month View pricing → Brandfolder Custom pricing View pricing → Filecamp $29-$89/Per Month View pricing →

Compare Cloudinary vs Alternatives

Before committing to Cloudinary, compare pricing with these 3 alternatives in the same category.

VSRazuna
Free

Compare pricing
VSBrandfolder
Custom

Compare pricing
VSFilecamp
From $29/Per Month

Compare pricing

All Cloudinary alternatives & migration guides

What Companies Actually Pay for Cloudinary

Review scores
TrustRadius 9.1out of 10 (23)
G2 4.7out of 5 (217)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Poor NavigationExpensiveUsability Issues/Complex UILearning Curve

How Cloudinary Pricing Compares

Software Starting Price Top Price
Cloudinary Free $249/month
Razuna Free $499/month
Brandfolder Custom Custom
Lytho (formerly IntelligenceBank) Custom Custom
Pics.io $100/mo $800/mo
Filecamp $29/Per Month $89/Per Month

Browse all Digital Asset Management (DAM) pricing →

8 Cloudinary Hidden Costs Beyond the List Price

Beyond the listed price, Cloudinary has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Overage Fees 20–40%
    critical 1 source
    industry "For fixed-tier plans (Free, Plus, Advanced), exceeding credit limits can result in account suspension or blocking of new uploads, rather than automatic overage charges, posing a significant operational risk."
  • Premium Support and SLAs $500–$2,000+ per month
    high 1 source
    industry "For fixed-tier plans (Free, Plus, Advanced), exceeding credit limits can result in account suspension or blocking of new uploads, rather than automatic overage charges, posing a significant operational risk."
  • Advanced Video Features
    medium 1 source
    industry "For fixed-tier plans (Free, Plus, Advanced), exceeding credit limits can result in account suspension or blocking of new uploads, rather than automatic overage charges, posing a significant operational risk."
  • AI and Automation Add-ons $200–$1,000+ per month
    medium 1 source
    industry "AI and Automation Add-ons: Services such as auto-tagging and background removal can add $200–$1,000+ per month, depending on usage."
  • Professional Services $2,000 to $20,000+
    high 1 source
    industry "Professional Services: Implementation and migration services can range from $2,000 to $20,000+, depending on complexity."
  • Setup/Onboarding Fees
    medium 1 source
    industry "Setup Fees or Onboarding Costs: These may apply for initial setup, training, and configuration, and buyers should clarify if they are included in their plan or billed separately."
  • Custom Integrations/API Usage
    medium 1 source
    industry "Custom Integrations or API Usage: Extensive API usage or custom integrations can lead to additional fees, especially if syncing media across platforms or using API-based image transformations."
  • Opaque Credit Math/Account Suspension
    critical 1 source
    industry "Opaque Credit Math and Account Suspension: Cloudinary's pricing is based on a single credit system for transformations, storage, and bandwidth, making it difficult to predict unit costs, particularly for video."
Tip

Ask your Cloudinary sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry Vendr Verified buyer transactions TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 12 source citations total.

Cloudinary Contract Terms

Cloudinary contracts auto-renew. Changes require at the end of the current billing cycle. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice at the end of the current billing cycle
Minimum Commitment often locking buyers in for a year
Based on 1 verified source

How to Negotiate Cloudinary Pricing

Cloudinary contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Timing high success

Negotiating 60–90 days before renewal or a decision deadline allows ample time for competitive evaluations and multiple negotiation rounds.

https://vendr.com
Leverage Fiscal Periods high success

Cloudinary sales teams may be more flexible on pricing and terms towards the end of their fiscal quarter or year due to quota pressure.

https://vendr.com
Competitive Evaluations high success

Actively evaluating alternatives such as Imgix, Fastly, or Cloudflare can create leverage and help secure additional discounts.

https://vendr.com
High success Medium Low / difficult

Full negotiation guide →

Cloudinary Pricing FAQ

01 What is the cheapest paid plan?

The Plus plan is the cheapest paid plan, costing $99.0 per month.

02 Are there discounts for annual billing?

Yes, the Plus plan is $89.0 per month when billed annually, and the Advanced plan is $224.0 per month when billed annually.

03 Is there a custom pricing option?

Yes, the Enterprise tier offers custom pricing.

Is this pricing incorrect? — we'll verify and update it.