Quick Answer
Last verified:
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Novu costs Free to $250 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Pro at $30/month, and Team at $250/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Novu offers 4 pricing tiers: Free, Pro, Team, Enterprise. A free plan is available. Paid plans include Pro at $30/month, Team at $250/month.

Last verified: | Sources: 1 pricing pages and reviews
Know Before You Buy — Try Novu Free

Novu lists $0-$250/month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: infrastructure costs (self-hosting), overage costs, third-party provider costs. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Infrastructure Costs (Self-hosting)

medium implementation

Self-hosting the open-source Novu Project incurs infrastructure costs, which might be approximately $5–$10 per month on platforms like Railway depending on usage and storage needs.

industry

Self-hosting on platforms like Railway might cost approximately $5–$10 per month, depending on usage and storage needs

2

Overage Costs

medium overage

For Pro and Team plans, usage above the included workflow runs is billed at an overage rate of $1.20 per 1,000 additional workflow runs.

industry

Overage Costs: For paid plans, usage above the included workflow runs rolls into on-demand pricing or is billed at a contract rate for Enterprise plans

3

Third-Party Provider Costs

high addon

Novu does not cover provider costs for individual messages, subscribers, or channels (e.g., email, SMS, push), which are separate costs incurred by the buyer.

industry

Provider Costs: Novu does not bill for individual messages, subscribers, or channels, nor does it cover provider costs (e.g., email, SMS, push)

4

Enterprise On-Premises Licensing

high implementation

Enterprise on-premises licensing is separate from Novu Cloud subscriptions, with pricing based on deployment size, support needs, and contract terms.

industry

Enterprise on-premises licensing is separate from Novu Cloud subscriptions, with pricing based on deployment size, support needs, and contract terms

Frequently Asked Questions

01 What hidden costs should I budget for with Novu?

Beyond the license fee, budget for: Infrastructure Costs (Self-hosting) ($5–$10 per month); Overage Costs ($1.20 per 1,000). Exact totals depend on your deployment size and negotiated terms.

02 Does Novu charge for implementation?

Novu implementation is not included in the license cost. Self-hosting the open-source Novu Project incurs infrastructure costs, which might be approximately $5–$10 per month on platforms like Railway depending on usage and storage needs.. Estimated impact: $5–$10 per month.

03 How much does Novu support cost?

Premium support pricing for Novu depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Novu?

For Pro and Team plans, usage above the included workflow runs is billed at an overage rate of $1.20 per 1,000 additional workflow runs. Estimated impact: $1.20 per 1,000.

05 What add-ons cost extra with Novu?

Add-on pricing for Novu varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try Novu Free

Check current Novu pricing

Prices and terms change; verify against the live pricing page.

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