All HubSpot Email Marketing Plans & Pricing

Plan Monthly Annual Best For
HubSpot AEO
Marketing Hub Free
Marketing Hub Starter
Marketing Hub Professional
Marketing Hub Enterprise
View all features by plan (compare side-by-side)

HubSpot AEO

Marketing Hub Free

Marketing Hub Starter

Marketing Hub Professional

Marketing Hub Enterprise

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Cost calculator

What does HubSpot Email Marketing actually cost you?

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Tier
Billing
Your projected cost$1.3Kper month · $50/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across HubSpot Email Marketing's plans, annualized. Custom-priced tiers show a hatched bar.

HubSpot AEO$600/yr
Marketing Hub FreeCustom
Marketing Hub Starter$84/yr
Marketing Hub ProfessionalCustom
Marketing Hub EnterpriseCustom
Quick Answer
Last verified:
High confidence

HubSpot Email Marketing costs Free to $50 per mo as of July 2026, with 5 plans available including a free tier. Plans: HubSpot AEO at $50/mo, Marketing Hub Free (free), and Marketing Hub Starter at $7/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

HubSpot Email Marketing offers 5 pricing tiers: HubSpot AEO, Marketing Hub Free, Marketing Hub Starter, Marketing Hub Professional, Marketing Hub Enterprise. A free plan is available. Paid plans include HubSpot AEO at $50/mo, Marketing Hub Starter at $7/mo/seat.

Compared to other email marketing software, HubSpot Email Marketing is positioned at the budget-friendly price point.

  • 7 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.4 out of 5 from 14,855 reviews (as of Jul 2026)

How much does HubSpot Email Marketing cost?

HubSpot Email Marketing offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include HubSpot AEO at $50/mo, Marketing Hub Free (free), Marketing Hub Starter at $7/mo, Marketing Hub Professional (custom pricing), Marketing Hub Enterprise (custom pricing).

HubSpot Email Marketing Pricing Overview

HubSpot Email Marketing has 5 pricing plans, including a free tier. Paid plans range from $0 to $50/mo. The HubSpot AEO plan costs $50/mo. The Marketing Hub Free plan is free. The Marketing Hub Starter plan costs $7/mo. The Marketing Hub Professional plan requires contacting sales for a custom quote. The Marketing Hub Enterprise plan requires contacting sales for a custom quote.

HubSpot Email Marketing contracts auto-renew.

There are at least 7 documented hidden costs beyond HubSpot Email Marketing's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

HubSpot Email Marketing offers several plans to suit different needs. The Marketing Hub Free plan is available at no cost. Paid plans include Marketing Hub Starter, HubSpot AEO, and custom-priced options for Marketing Hub Professional and Marketing Hub Enterprise.

How HubSpot Email Marketing Pricing Compares

Compare HubSpot Email Marketing pricing against top alternatives in Email Marketing.

Compare HubSpot Email Marketing vs Alternatives

Before committing to HubSpot Email Marketing, compare pricing with these 3 alternatives in the same category.

All HubSpot Email Marketing alternatives & migration guides

What Companies Actually Pay for HubSpot Email Marketing

Review scores
Trustpilot 1.9out of 5 (959)
G2 4.4out of 5 (14,855)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Cost and Pricing StructureSteep Learning Curve and ComplexityMissing or Limited Advanced FeaturesClunky User Experience/Landing Page Builder

How HubSpot Email Marketing Pricing Compares

Software Starting Price Top Price
HubSpot Email Marketing Free $50/mo
AWeber Free $30/month
Campaign Monitor $13/month $171/month
Campaigner $14/user/month $649/user/month
Beefree Free $160/per month
Beehiiv Free $109/month

7 HubSpot Email Marketing Hidden Costs Beyond the List Price

Beyond the listed price, HubSpot Email Marketing has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Onboarding Fees (Professional) $3,000
    high 1 source
    industry "These fees cover implementation support, data migration assistance, and training, but HubSpot may not perform the actual onboarding themselves, instead assigning an account manager to guide the process."
  • Marketing Contact Overages (Starter) $40-$50 per month
    high 1 source
    industry "On the Starter plan, an extra 1,000 contacts can cost an additional $40-$50 per month."
  • Additional User Seats (Enterprise) $75 per month
    medium 1 source
    industry "Enterprise plan: Each additional user costs $75 per month (with an annual contract)."
  • Breeze Intelligence credits $30 per month
    low 1 source
    industry "Professional plan: Additional users cost $45-$50 per month (with an annual contract)."
  • Custom reports $200 per month
    low 1 source
    industry "Enterprise plan: Each additional user costs $75 per month (with an annual contract)."
  • API call volume increase $500 a month
    low 1 source
    industry "Professional plan: Additional users cost $45-$50 per month (with an annual contract)."
  • Workflows limit increase $200 per month
    low 1 source
    industry "Professional plan: Additional users cost $45-$50 per month (with an annual contract)."
Tip

Ask your HubSpot Email Marketing sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

HubSpot Email Marketing Contract Terms

HubSpot Email Marketing contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Based on 1 verified source

HubSpot Email Marketing Pricing FAQ

01 Is there a free plan available?

Yes, HubSpot Email Marketing offers a Marketing Hub Free plan at no cost.

02 What is the cheapest paid plan?

The cheapest paid plan is Marketing Hub Starter, priced at $7.0 per month per seat.

03 Are there custom pricing options?

Yes, Marketing Hub Professional and Marketing Hub Enterprise plans have custom pricing.

Is this pricing incorrect? — we'll verify and update it.