How to Negotiate Singular Pricing in 2026
What's negotiable on your Singular contract — and what isn't
Singular costs Free to $0.05 per conversion as of July 2026, with 3 plans available including a free tier. Plans: Free (free), and Growth at $0.05/conversion. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Singular offers 3 pricing tiers: Free, Growth, Enterprise. A free plan is available. Paid plans include Growth at $0.05/conversion.
Singular pricing negotiability depends on its billing model. Singular lists $0-$0.05/conversion across 3 tiers (Free, Growth, Enterprise). Its main lever is annual vs monthly billing. Verified from 1 sources by CostBench.
Negotiation Tactics
Leveraging Competitors
Mentioning competing offers to create urgency and pressure for better terms.
Source: https://rainsalestraining.com
Focusing on Value
Shifting the conversation from price to the unique value proposition and offering value-added features instead of just discounts.
Source: https://rainsalestraining.com
Bundling Requests
Combining multiple requests (e.g., for features or concessions) to streamline negotiations.
Source: https://frederickrealestateonline.com
Creating Urgency
Setting clear deadlines for responses or decisions to prompt quicker action from the vendor.
Source: https://frederickrealestateonline.com
Being Willing to Walk Away
Having a clear 'Best Alternative To a Negotiated Agreement' (BATNA) and being prepared to disengage if terms are not favorable.
Source: https://rainsalestraining.com
Understanding Motivations
Researching the vendor's motivations (e.g., need for quick sales, quarterly targets) to gain leverage.
Source: https://tomrcovello.com
Challenging Price
Directly asking for a better price and requiring justification for the quoted price.
Source: https://rainsalestraining.com
Avoiding 'Split the Difference'
Recognizing when a 'meet in the middle' offer is still unfair and pushing for more equitable concessions.
Source: https://rainsalestraining.com
Addressing 'Last-Minute Favors'
Being prepared for late requests for concessions and offering trades rather than simply giving in.
Source: https://improvado.io
Use These Alternatives as Leverage
Mentioning these alternatives during negotiation shows you've done your research and have real options:
Attribution App
Alternative to Singular in the same category
Bizible (Adobe Marketo Measure)
Alternative to Singular in the same category
CallRail
Alternative to Singular in the same category
What's Negotiable vs. Non-Negotiable
Usually Negotiable
| List price / per-user cost | High |
| Multi-year discount | High |
| Free months / extended trial | High |
| Premium support inclusion | Medium |
| Professional services fees | Medium |
| Payment terms (Net 60/90) | Medium |
| Price lock for renewals | Medium |
| Custom contract terms | Low |
Rarely Negotiable
- Core product features (available to all customers)
- Data security & compliance standards
- Basic SLA commitments
- Platform architecture or roadmap
Focus your negotiation energy on pricing, terms, and fees rather than trying to change core product features or compliance requirements.
Sample Negotiation Email
Subject: Singular Pricing Discussion - [Your Company Name] Hi [Sales Rep Name], We're evaluating Singular for [use case] and are impressed with the platform. We're ready to move forward, but need to align on pricing for our [X]-person team. Our budget for this category is $[amount], and we're comparing Singular with Attribution App. Given our readiness to commit to a multi-year contract, I'd like to discuss: • Discount for [2-3] year commitment • Fee waiver or credit • Fee waiver or credit • Price lock to prevent increases during contract term Can we schedule a call this week to finalize terms? Best, [Your Name]
Email Tips:
- Be specific: Mention exact user count and budget range
- Show alternatives: Name 1-2 competitors you're evaluating
- Bundle requests: Ask for multiple concessions at once
- Create urgency: Mention your timeline or decision deadline
Common Mistakes
- Accepting the first price offered
- Negotiating without competitive quotes
- Revealing your budget too early
- Signing at the beginning of a quarter
- Forgetting to negotiate renewal terms upfront
Frequently Asked Questions
01 Is Singular pricing negotiable?
Yes. Singular lists $0-$0.05/conversion across 3 tiers (Free, Growth, Enterprise). Leverage comes from deal size, contract length, and competing quotes.
02 When is the best time to negotiate with Singular?
End of quarter (March, June, September, December) and especially end of fiscal year. Sales reps are motivated to hit quotas and more willing to offer discounts to close deals.
03 What discounts can I expect from Singular?
We don't have verified Singular-specific discount data yet, so we won't quote a number. Singular lists $0-$0.05/conversion across 3 tiers (Free, Growth, Enterprise). Actual discounts depend on deal size, commitment length, and timing.
04 Should I use a procurement team or negotiate directly?
For deals over $50K annually, consider involving procurement or a buying group. They have experience negotiating software contracts and may get better terms. For smaller deals, negotiating directly works well.
05 What if Singular says the price is non-negotiable?
This is often a starting position. Ask to speak with a manager, mention you're evaluating competitors, or wait until quarter-end. If truly non-negotiable, negotiate on other terms like payment terms, support, or contract length.
Want the Full Negotiation Playbook?
Our comprehensive guide covers 12 proven tactics, email templates, timing strategies, and expert tips for negotiating any software contract.
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