Price checkPer mo
HubSpot AEO$50/moFreeFreeStarter$7/mo
See all 5 plans

All HubSpot Marketing Hub Plans & Pricing

Plan Monthly Annual Best For
HubSpot AEO
Free
Starter
Professional
Enterprise
View all features by plan (compare side-by-side)

HubSpot AEO

Free

Starter

Professional

Enterprise

Try HubSpot Marketing Hub Free
Compare HubSpot Marketing Hub with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does HubSpot Marketing Hub actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.3Kper month · $50/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across HubSpot Marketing Hub's plans, annualized. Custom-priced tiers show a hatched bar.

HubSpot AEO$600/yr
FreeCustom
Starter$84/yr
Professional$9.6K/yr
Enterprise$43K/yr
Quick Answer
Last verified:
High confidence

HubSpot Marketing Hub costs Free to $3.6K per mo as of July 2026, with 5 plans available including a free tier. Plans: HubSpot AEO at $50/mo, Free (free), Starter at $7/mo, Professional at $800/mo, and Enterprise at $3600/mo. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

HubSpot Marketing Hub offers 5 pricing tiers: HubSpot AEO, Free, Starter, Professional, Enterprise. A free plan is available. Paid plans include HubSpot AEO at $50/mo, Starter at $7/mo/seat, Professional at $800/mo.

Compared to other marketing automation software, HubSpot Marketing Hub is positioned at the mid-market price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.4 out of 5 from 14,821 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub offers a free plan with 4 paid tiers from $7 to $3600/mo. Plans include HubSpot AEO at $50/mo, Free (free), Starter at $7/mo, Professional at $800/mo, Enterprise at $3600/mo.

HubSpot Marketing Hub Pricing Overview

HubSpot Marketing Hub has 5 pricing plans, including a free tier. Paid plans range from $0 to $3,600/mo. The HubSpot AEO plan costs $50/mo. The Free plan is free. The Starter plan costs $7/mo. The Professional plan costs $800/mo. The Enterprise plan costs $3,600/mo.

HubSpot Marketing Hub contracts auto-renew.

There are at least 6 documented hidden costs beyond HubSpot Marketing Hub's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Try HubSpot Marketing Hub Free

HubSpot Marketing Hub offers several pricing tiers to suit different needs. Plans include Free, Starter, HubSpot AEO, Professional, and Enterprise.

Pricing is available on a monthly basis.

How HubSpot Marketing Hub Pricing Compares

Compare HubSpot Marketing Hub pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/month View pricing → Birch $49-$1799/month View pricing → Blaze AI $79-$5999/user/month View pricing →

Compare HubSpot Marketing Hub vs Alternatives

Before committing to HubSpot Marketing Hub, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/month

Small businesses getting started with email marketing

Compare pricing
VSBirch
From $49/month

Compare pricing
VSBlaze AI
From $79/user/month

Compare pricing

All HubSpot Marketing Hub alternatives & migration guides

What Companies Actually Pay for HubSpot Marketing Hub

Review scores
G2 4.4out of 5 (14,821)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
the cost of advanced features and higher tiers as a significant drawbacka learning curve for advanced customizationlimitations in features on cheaper plansthe best options are often available only with expensive packages

How HubSpot Marketing Hub Pricing Compares

Software Starting Price Top Price
HubSpot Marketing Hub Free $3600/mo
ActiveCampaign $15/month $145/month
Brevo $9/month $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $5999/user/month
ConvertKit Free $189/month

Browse all Marketing Automation pricing →

6 HubSpot Marketing Hub Hidden Costs Beyond the List Price

Beyond the listed price, HubSpot Marketing Hub has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Mandatory Onboarding Fee (Professional) $3,000
    critical 1 source
    industry "These fees are often required even if a team has internal marketing operations expertise and does not fully utilize the onboarding services"
  • Implementation Partner/Agency Costs $5,000 to $25,000
    high 1 source
    industry "Implementation Partner/Agency Costs: While HubSpot's onboarding covers initial setup guidance, it's often described as a coaching service rather than a full implementation service"
  • Contact Volume Overage Charges $1,200–$2,400/month
    high 1 source
    industry "Contact Volume and Overage Charges: The cost of Marketing Hub is primarily driven by the number of "marketing contacts" (contacts you email or include in automated workflows)"
  • Additional User Seats $75/month per user
    medium 1 source
    industry "Additional seats for Professional plans are typically $45/month per user, and for Enterprise plans, they are $75/month per user"
  • Usage-Based Add-ons
    medium 1 source
    industry "These include marketing SMS, high-volume email sends, extra API calls, custom reports, and Breeze Intelligence credits, with fees depending on usage"
  • Internal Resource Costs €5,200
    medium 1 source
    industry "These include marketing SMS, high-volume email sends, extra API calls, custom reports, and Breeze Intelligence credits, with fees depending on usage"
Tip

Ask your HubSpot Marketing Hub sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

HubSpot Marketing Hub Contract Terms

HubSpot Marketing Hub contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment Professional and Enterprise subscriptions typically require an annual commitment, while Starter plans can have either a monthly or annual commitment.
Based on 1 verified source

HubSpot Marketing Hub Pricing FAQ

01 Is there a free plan available?

Yes, HubSpot Marketing Hub offers a Free plan at $0.0 per month.

02 What is the cheapest paid plan?

The cheapest paid plan is Starter, priced at $7.0 per month per seat.

03 What are the monthly prices for the paid plans?

The paid plans have the following monthly prices: HubSpot AEO at $50.0, Starter at $7.0 per month per seat, Professional at $800.0, and Enterprise at $3600.0.

Is this pricing incorrect? — we'll verify and update it.