Price checkPer User
Salesforce Starter$25/User/moMarketing Cloud Next Growth EditionCustomMarketing Cloud Next Advanced EditionCustom
See all 10 plans

All Salesforce Marketing Cloud Plans & Pricing

Plan Monthly Annual Best For
Salesforce Starter
Marketing Cloud Next Growth Edition
Marketing Cloud Next Advanced Edition
Salesforce Personalization
Marketing Intelligence
Loyalty Management
Account Engagement+
Engagement+
Intelligence+
Personalization+
View all features by plan (compare side-by-side)

Salesforce Starter

Marketing Cloud Next Growth Edition

Marketing Cloud Next Advanced Edition

Salesforce Personalization

Marketing Intelligence

Loyalty Management

Account Engagement+

Engagement+

Intelligence+

Personalization+

See Salesforce Marketing Cloud Plans
Compare Salesforce Marketing Cloud with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Salesforce Marketing Cloud actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$625per month · $25/seat × 25seats
Year 1 license$7.5K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Salesforce Marketing Cloud's plans, annualized. Custom-priced tiers show a hatched bar.

Salesforce Starter$300/yr
Marketing Cloud Next Growth EditionCustom
Marketing Cloud Next Advanced EditionCustom
Salesforce PersonalizationCustom
Marketing IntelligenceCustom
Loyalty ManagementCustom
Account Engagement+Custom
Engagement+Custom
Intelligence+Custom
Personalization+Custom
Quick Answer
Last verified:
High confidence

Salesforce Marketing Cloud costs $25 to $20K per User/Month as of July 2026, with 10 plans available. Plan: Salesforce Starter at $25/User/Month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Salesforce Marketing Cloud offers 10 pricing tiers: Salesforce Starter, Marketing Cloud Next Growth Edition, Marketing Cloud Next Advanced Edition, Salesforce Personalization, Marketing Intelligence, Loyalty Management, Account Engagement+, Engagement+, Intelligence+, Personalization+. Paid plans include Salesforce Starter at $25/User/Month.

Compared to other marketing automation software, Salesforce Marketing Cloud is positioned at the premium price point.

  • 5 documented hidden costs beyond list price
  • G2 rating: 4 out of 5 from 4,460 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Salesforce Marketing Cloud cost?

Salesforce Marketing Cloud pricing ranges from $25 to $20000/User/Month across 10 plans. Plans include Salesforce Starter at $25/User/Month, Marketing Cloud Next Growth Edition (custom pricing), Marketing Cloud Next Advanced Edition (custom pricing), Salesforce Personalization (custom pricing), Marketing Intelligence (custom pricing), Loyalty Management (custom pricing), Account Engagement+ (custom pricing), Engagement+ (custom pricing), Intelligence+ (custom pricing), Personalization+ (custom pricing).

Salesforce Marketing Cloud Pricing Overview

Salesforce Marketing Cloud has 10 pricing plans ranging from $25 to $20,000/User/Month. The Salesforce Starter plan costs $25/User/Month. The Marketing Cloud Next Growth Edition plan requires contacting sales for a custom quote. The Marketing Cloud Next Advanced Edition plan requires contacting sales for a custom quote. The Salesforce Personalization plan requires contacting sales for a custom quote. The Marketing Intelligence plan requires contacting sales for a custom quote. The Loyalty Management plan requires contacting sales for a custom quote. The Account Engagement+ plan requires contacting sales for a custom quote. The Engagement+ plan requires contacting sales for a custom quote. The Intelligence+ plan requires contacting sales for a custom quote. The Personalization+ plan requires contacting sales for a custom quote.

There are at least 5 documented hidden costs beyond Salesforce Marketing Cloud's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

See Salesforce Marketing Cloud Plans

Salesforce Marketing Cloud offers various editions with different pricing structures. Some plans are priced per user per month, while others are priced per organization per month on an annual basis.

How Salesforce Marketing Cloud Pricing Compares

Compare Salesforce Marketing Cloud pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/month View pricing → Birch $49-$1799/month View pricing → Blaze AI $79-$5999/user/month View pricing →

Compare Salesforce Marketing Cloud vs Alternatives

Before committing to Salesforce Marketing Cloud, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/month

Small businesses getting started with email marketing

Compare pricing
VSBirch
From $49/month

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VSBlaze AI
From $79/user/month

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All Salesforce Marketing Cloud alternatives & migration guides

What Companies Actually Pay for Salesforce Marketing Cloud

Review scores
TrustRadius 7.7out of 10 (91)
G2 4out of 5 (4,460)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Complexity and Steep Learning CurveHigh Pricing and Additional CostsTechnical Setup and DependencyFragmented User Interface (UI)

How Salesforce Marketing Cloud Pricing Compares

Software Starting Price Top Price
Salesforce Marketing Cloud $25/User/Month $20000/User/Month
ActiveCampaign $15/month $145/month
Brevo $9/month $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $5999/user/month
ConvertKit Free $189/month

Browse all Marketing Automation pricing →

5 Salesforce Marketing Cloud Hidden Costs Beyond the List Price

Beyond the listed price, Salesforce Marketing Cloud has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Initial Setup and Configuration 2 to 3 times the annual license fee
    high 1 source
    industry "Overall, implementation spend is often 2 to 3 times the annual license fee"
  • Consulting and Partner Fees 40-60% of the total project cost
    high 1 source
    industry "Consulting and development typically represent 40-60% of the total project cost"
  • Data Migration $5,000 to $60,000
    high 1 source
    industry "Hidden data cleanup work can push first-year costs 30-50% above original estimates"
  • Integration Costs $2,000-$5,000 to $15,000–$40,000+
    medium 1 source
    industry "Simple, single integrations might cost $2,000-$5,000, while complex ERP or financial system integrations can reach $15,000–$40,000+"
  • Contact Volume Overage
    medium 1 source
    industry "Add-ons and Overage Charges: * Contact Volume: Salesforce bills based on active subscribers, not just sending lists, and unsubscribed records or suppression lists can count towards your tier"
Tip

Ask your Salesforce Marketing Cloud sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 5 source citations total.

Salesforce Marketing Cloud Pricing FAQ

01 What is the cheapest plan available?

The Salesforce Starter plan is available at $25 per user per month.

02 Are there annual pricing options?

Yes, Marketing Cloud Next Growth Edition is $1500 per org per month billed annually, Marketing Cloud Next Advanced Edition is $3250 per org per month billed annually, Salesforce Personalization is $8000 per org per month billed annually, Marketing Intelligence is $10000 per org per month billed annually, Loyalty Management is $20000 per org per month billed annually, Account Engagement+ is $1250 per org per month billed annually, Engagement+ is $2000 per org per month billed annually, Intelligence+ is $11000 per org per month billed annually, and Personalization+ is $15000 per org per month billed annually.

03 Does Salesforce Marketing Cloud offer a free trial or plan?

The provided information does not indicate a free plan or trial.

Is this pricing incorrect? — we'll verify and update it.