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All Pendo Plans & Pricing

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Free
Base
Core
Ultimate
PREDICT
AGENT ANALYTICS
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Free

Base

Core

Ultimate

PREDICT

AGENT ANALYTICS

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Last verified:
High confidence

Pendo uses custom pricing as of July 2026 with 6 plans available. Contact Pendo directly for a personalized quote. The median contract is $78,500/year based on 5 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Pendo offers 6 pricing tiers: Free, Base, Core, Ultimate, PREDICT, AGENT ANALYTICS.

Compared to other session replay & heatmaps software, Pendo is positioned at the budget-friendly price point.

  • Median contract: $78,500/yr from 5 buyer reports Precise
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — 30–60 days before expiration
  • G2 rating: 4.4 out of 5 from 1,809 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Pendo cost?

Pendo uses custom pricing across 6 plans. Contact Pendo directly for a personalized quote. Plans include Free (free), Base (custom pricing), Core (custom pricing), Ultimate (custom pricing), PREDICT (custom pricing), AGENT ANALYTICS (custom pricing).

Pendo Pricing Overview

Pendo uses custom pricing — contact their sales team for a quote. The Free plan is free. The Base plan requires contacting sales for a custom quote. The Core plan requires contacting sales for a custom quote. The Ultimate plan requires contacting sales for a custom quote. The PREDICT plan requires contacting sales for a custom quote. The AGENT ANALYTICS plan requires contacting sales for a custom quote.

Pendo contracts auto-renew, requiring 30–60 days before expiration notice to cancel.

The median Pendo customer pays $78,500/year based on 5 verified purchases.

There are at least 6 documented hidden costs beyond Pendo's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Request Pendo Pricing

Pendo offers several pricing tiers to meet different user needs. The available plans include Free, Base, Core, Ultimate, PREDICT, and AGENT ANALYTICS. All plans are billed monthly.

Specific pricing details for each tier are not publicly available and require contacting the sales team.

How Pendo Pricing Compares

Compare Pendo pricing against top alternatives in Session Replay & Heatmaps.

Crazy Egg $0-$599/month View pricing → FullStory Free View pricing → Hotjar $0-$49/month View pricing →

Compare Pendo vs Alternatives

Before committing to Pendo, compare pricing with these 3 alternatives in the same category.

VSCrazy Egg
Free

Compare pricing
VSFullStory
Custom

Individuals and small teams

Compare pricing
VSHotjar
Free

Getting started

Compare pricing

All Pendo alternatives & migration guides

What Companies Actually Pay for Pendo

The median Pendo buyer pays $78,500/year based on 5 verified purchase transactions.

What companies actually pay $78,500/yr Median across 5 third-party buyer reports Precise
Review scores
TrustRadius 8.4out of 10 (256)
G2 4.4out of 5 (1,809)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Steep Learning Curve and Complex UI/UXLimitations in AnalyticsCumbersome Tagging ProcessMissing Features and Limitations
Source: aggregated from 5 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Pendo Pricing Compares

Software Starting Price Top Price
Pendo Custom Custom
Crazy Egg Free $599/month
FullStory Custom Custom
Hotjar Free $49/month
LogRocket $176/month $176/month
Lucky Orange $39/month $1049/month

Browse all Session Replay & Heatmaps pricing →

6 Pendo Hidden Costs Beyond the List Price

Beyond the listed price, Pendo has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Implementation and Onboarding Fees $5,000–$25,000+
    high 1 source
    industry "Internal Engineering Time: The setup and integration of Pendo can require significant internal engineering time, which is an indirect cost"
  • Add-on Modules $10,000–$50,000+ annually
    high 1 source
    industry "Add-on Modules: Features like Pendo Adopt, Pendo Feedback, and Pendo Resource Center are priced separately, each potentially adding $10,000–$50,000+ annually depending on MAU volume and tier"
  • Premium Support Packages 10–20%
    medium 1 source
    industry "Premium Support Packages: While standard support is included, premium or dedicated customer success managers (CSMs) or faster response times often add 10–20% of the annual license fees"
  • Overage Fees 30–50% higher
    high 1 source
    industry "Exceeding this cap can trigger per-user overage fees or require mid-term contract amendments at rates 30–50% higher than original pricing"
  • Internal Engineering Time
    medium 1 source
    industry "Internal Engineering Time: The setup and integration of Pendo can require significant internal engineering time, which is an indirect cost"
  • NPS Survey Branding
    low 1 source
    industry "NPS Survey Branding: NPS surveys may carry Pendo branding unless an extra fee is paid"
Tip

Ask your Pendo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry Vendr Verified buyer transactions TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 11 source citations total.

Pendo Contract Terms

Pendo contracts auto-renew. Changes require 30–60 days before expiration. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 30–60 days before expiration
Minimum Commitment annual commitments; one customer reported a mandatory 3-year commitment totaling $360,000
Price Escalation 5–10%, with some reports indicating increases as high as 20%
Based on 1 verified source

How to Negotiate Pendo Pricing

Pendo contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Negotiate Overage Fees high success

Overage costs, triggered by exceeding MAU limits, are highly negotiable.

https://productbridge.io
Opt for Multi-year Contracts high success

Committing to multi-year contracts (2–3 years) can yield 15–30% discounts compared to single-year agreements.

https://vendr.com
Negotiate Implementation Fees medium success

The default charge of $25,000 for 18 onboarding sessions may be negotiable if explicitly pushed back.

https://productbridge.io
High success Medium Low / difficult

Full negotiation guide →

Pendo Pricing FAQ

01 Does Pendo offer a free plan?

Pendo offers a Free plan, but it is not listed with specific pricing details.

02 What are the available pricing tiers for Pendo?

Pendo offers the following pricing tiers: Free, Base, Core, Ultimate, PREDICT, and AGENT ANALYTICS.

03 Is there an option for custom pricing?

Yes, all listed Pendo plans are marked as custom pricing.

Is this pricing incorrect? — we'll verify and update it.