Price checkMonthly
Starter$25/moGrowth$50/moScale$110/mo
See all 3 plans

All Later Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Starter

  • 1 social set (8 profiles total)
  • 1 user
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits/month)
  • Platform analytics (up to 3 months)
  • Link in Bio
  • Basic customer support

Growth

  • 2 social sets (16 profiles total)
  • 2 users
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits/month)
  • Platform analytics (up to 1 year)
  • Social inbox + internal/external collaboration & approvals
  • Extra social sets $11.25/mo each, extra users $3.75/mo each

Scale

  • 6 social sets (48 profiles total)
  • 4 users
  • Unlimited posts
  • AI content tools (100 AI credits/month)
  • Platform analytics (up to 2 years)
  • Custom analytics, competitive benchmarking, brand health & mentions
  • Priority support
Explore Later
Compare Later with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Later actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$625per month · $25/unit × 25units
Year 1 license$7.5K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Later's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$300/yr
Growth$600/yr
Scale$1.3K/yr
Real-world benchmark

Buyers actually pay a median of $839/yr for Later contracts (Vendr deal flow, n=533). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Later costs $25 to $110 per month as of July 2026, with 3 plans available. Plans: Starter at $25/month, Growth at $50/month, and Scale at $110/month. The median contract is $839/year based on 533 verified purchases.

Explore Later

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Later offers 3 pricing tiers: Starter, Growth, Scale. Paid plans include Starter at $25/user/month, Growth at $50/user/month, Scale at $110/user/month. The Growth plan is growing teams needing collaboration and approvals.

Compared to other social media management software, Later is positioned at the mid-market price point.

  • Median contract: $839/yr from 533 purchases Directional
  • 5 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does Later cost?

Later pricing ranges from $25 to $110/month across 3 plans. Plans include Starter at $25/month, Growth at $50/month, Scale at $110/month.

Later Pricing Overview

Later has 3 pricing plans ranging from $25 to $110/month. The Starter plan costs $25/month, best for casual scheduling for individuals. The Growth plan costs $50/month, best for growing teams needing collaboration and approvals. The Scale plan costs $110/month, best for enterprise-level analytics without the enterprise contract.

The median Later customer pays $839/year based on 533 verified purchases.

There are at least 5 documented hidden costs beyond Later's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 2, 2026 from 2 independent sources.

Explore Later

Later pricing starts at $25/month for the Starter plan, which provides core social media scheduling and management features. For growing teams needing collaboration and approvals, the Growth plan runs $50/month, while the Scale plan at $110/month offers enterprise-level analytics without the enterprise contract. Users consistently praise Later's competitive pricing compared to other social media management tools.

How Later Pricing Compares

Compare Later pricing against top alternatives in Social Media Management.

Brandwatch $800-$5000/user/mo Compare → Buffer $0-$10/user/mo Compare → Hootsuite $0-$399/user/mo Compare →

Compare Later vs Alternatives

Before committing to Later, compare pricing with these 3 alternatives in the same category.

VSBrandwatch
From $800/user/mo

Researchers and analysts

Full comparison
VSBuffer
Free

Individual creators testing the platform

Full comparison
VSHootsuite
Free

Trial users

Full comparison

All Later alternatives & migration guides

What Companies Actually Pay for Later

The median Later buyer pays $839/year based on 533 verified purchase transactions.

What companies actually pay $839/yr Median across 533 community cost mentions Directional
Review scores
TrustRadius 7.7out of 10 (108)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Analytics could be more in-depthLimited messaging and inbox capabilitiesCannot schedule posts to Facebook GroupsWould like ability to copy posts more easily
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 533 distinct user reports. Indicative only — not contract-grade data.

How Later Pricing Compares

Software Starting Price Top Price
Later $25/month $110/month
Agorapulse $79/user/month $199/user/month
Brand24 $199/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $399/month

Detailed pricing comparisons:

Browse all Social Media Management pricing →

5 Later Hidden Costs Beyond the List Price

Beyond the listed price, Later has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Additional social sets beyond plan limits
  • User-generated content rights management
  • Advanced analytics and reporting
  • Link in bio customization features
  • Priority customer support
Tip

Ask your Later sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 1 source citations total.

Later Price History

Pricing changes CostBench has tracked for Later, verified across 2 snapshots going back to 2026Q1.

  1. Later price increase

    Highest tier increased from $80 to $110/month

    +37.5%

  2. Later Growth increase

    Growth tier increased from $45 to $50/month

    +11.1%

  3. Later tier renamed

    "Advanced" renamed to "Scale"

Price increased 38% over 0.5 years

View Later's full price history →

Later Pricing FAQ

01 How much does Later cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Later have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Later?

Key features include the items listed in the pricing tiers above.

04 Is Later worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 What social media platforms does Later support?

Later supports Instagram, Twitter, Facebook, and Pinterest for scheduling and planning content.

06 Is Later good for small businesses?

Yes, Later is frequently praised as a great starter social media manager for small businesses. Reviews highlight its user-friendly interface and lower price point that fits small business budgets better than many alternatives.

07 What are Later's key features?

Later's most praised features include: scheduling and aesthetically planning posts with visual calendar, hashtag research and suggestions, best time to post data based on analytics, link in bio functionality, and multi-platform support. Users find it very user-friendly and easy to synch social channels.

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