Content Management System (CMS) pricing across 13 tracked products: entry-tier median $0, top-tier median $199. Cheapest: ButterCMS. Most premium: Webflow CMS. Updated October 2026.
Content Management System (CMS) pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; quote-only products are listed but left out of the medians.
Entry-tier median is $0, top-tier median $199 (products with published prices only).
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Adobe Experience Manager | Custom | Custom | Custom | month |
| ButterCMS | $0 | $224 | $359 | month |
| Contentful | $0 | $300 | $300 | month |
| Contentstack | Custom | Custom | Custom | month |
| Ghost | $15 | $29 | $199 | month |
| HubSpot CMS Hub | $0 | $7.00 | $7.00 | month |
| Prismic | $0 | $337 | $675 | month |
| Sanity CMS | $0 | $15 | $15 | month |
| Squarespace | $25 | $44 | $139 | month |
| Strapi | $0 | $225 | $450 | month |
| Webflow CMS | $0 | $25 | $2,500 | month |
| Wix | $0 | $39 | $172 | month |
| WordPress.com | $0 | $25 | $70 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier. Custom means the vendor publishes no list price (quote only); those rows are left out of the medians.
Across 13 tracked products, the entry-tier median is $0 and the top-tier median is $199. Individual products vary significantly — see the per-product table above.
ButterCMS has the lowest entry-tier price in our tracked set.
Webflow CMS has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.