ActiveCampaign vs HubSpot CRM
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while HubSpot CRM ranges from $0–$150/user/month. HubSpot CRM is typically 24% more affordable, though your actual cost depends on tier and team size.
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 18d ago
$11K
$26K
HubSpot CRM
HubSpot CRM pricing ranges from free to $150 per seat per month as of March 2026.
verified 18d ago
$11K
$26K
Verdict · Vendr median · year 1
ActiveCampaign
saves
$16K
vs
HubSpot
· 25 seats
Cheapest
$11K
Spread
60%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$14K/yr
year 1 license · $49/seat
Professional
$30K/yr
year 1 license · $100/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$11K/yr
Vendr · n=0 · limited data
avg 20% negotiated
Median annual
$26K/yr
Vendr · n=804
avg 18% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
18 sourced facts
12 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
ActiveCampaign
HubSpot
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; refund window is 30 days from charge
Must provide notice before annual renewal; difficult to cancel mid-contract
Commitment
✓
Monthly or annual billing available
1 year
Price escalation
Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years.
—
Can downgrade
✓
Yes
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Starter | $15 /month | Free /user/month |
| Plus | $49 /month | $20 /seat/month |
| Pro | $79 /month | $100 /seat/month |
| Enterprise | $145 /month | $150 /seat/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Contract Terms
| Term | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; refund window is 30 days from charge | Must provide notice before annual renewal; difficult to cancel mid-contract |
| Minimum commitment | Monthly or annual billing available | 1 year |
| Price escalation | Year-over-year price increases of 25-35% reported by multiple long-term customers. One user documented costs rising from $2,700 to $4,700 over three years. | — |
| Can downgrade | Yes | No |