ActiveCampaign vs MailerLite
Marketing Automation pricing comparison · 2026
ActiveCampaign pricing ranges from $15–$145/month, while MailerLite ranges from $0–$18/month. MailerLite is typically 87% more affordable, though your actual cost depends on tier and team size.
ActiveCampaign
ActiveCampaign is a marketing automation and email platform offering automation workflows,
verified 18d ago
$534
$11K
MailerLite
MailerLite is a budget-friendly email marketing platform designed for creators, small busi
verified 27d ago
$534
$11K
Verdict · Vendr median · year 1
MailerLite
saves
$10K
vs
ActiveCampaign
· 25 seats
Cheapest
$534
Spread
95%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$14K/yr
year 1 license · $49/seat
Advanced
$5.4K/yr
year 1 license · $18/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$11K/yr
Vendr · n=0 · limited data
avg 20% negotiated
↓ Lowest median
Median annual
$534/yr
Vendr · n=72
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
20 sourced facts
13 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ActiveCampaign pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ActiveCampaign and MailerLite both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ActiveCampaign | MailerLite |
|---|---|---|
| Starter | $15 /month | Free /month |
| Plus | $49 /month | $10 /month (1,000 subscribers) |
| Pro | $79 /month | $18 /month (1,000 subscribers) |
| Enterprise | $145 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ActiveCampaign
3 scenarios$180/year
Solo Marketer (1,000 contacts, Starter plan)
$588/year
Small Business (1,000 contacts, Plus plan)
$948/year
Growing Team (1,000 contacts, Pro plan)
MailerLite
2 scenarios$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
Market Intelligence
ActiveCampaign
- Median annual cost
- $10,548
- Average negotiated discount
- 20%
MailerLite
- Median annual cost
- $534
- Based on
- 72 deals