Quick Answer
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MailerLite costs Free to $18 per month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified: | Sources: 4 pricing pages and reviews
+70% above list price
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MailerLite true cost runs 70% above the listed $0-$18/month price as of May 2026. For a 25-person team, expect ~$5,100 in year-one costs vs the $3,000 base license. Key hidden costs: pricing scales with subscriber count: 2,500 subscribers = $21-36/month, 10,000 subscribers = $50-90/month depending on plan, digital product sales incur payment processing fees (stripe/paypal standard rates of 2.9% + $0.30), sms marketing not included - requires integration with third-party services. Verified from 4 sources by CostBench.

Hidden Costs Breakdown

1

Pricing scales with subscriber count: 2,500 subscribers = $21-36/month, 10,000 subscribers = $50-90/month depending on plan

2

Digital product sales incur payment processing fees (Stripe/PayPal standard rates of 2.9% + $0.30)

3

SMS marketing not included - requires integration with third-party services

4

Advanced automation features (multiple triggers, complex conditions) only available on Advanced plan

5

Remove MailerLite branding requires Growing Business plan minimum ($10/month)

6

Free plan limited to 1 website and 1 site - unlimited sites require Growing Business

7

Priority support only on paid plans - free plan has 24/7 email support but slower response

8

Inactive subscribers still count toward your limit unless manually cleaned

Example: True Cost for 25 Users

License (25 × $10 × 12) $3,000/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$600/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total ~$5,100
That's roughly 1.7× the advertised license price. The median MailerLite contract is $534/yr across 72 Vendr purchases.
Now You Know the Real Cost — Try MailerLite Free