ConvertKit vs MailerLite: $33 vs $10/mo (2026)
Compare / ConvertKit vs MailerLite
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25 seats

ConvertKit vs MailerLite

Marketing Automation pricing comparison · 2026 · Updated April 2026

ConvertKit pricing ranges from $0–$66/month, while MailerLite ranges from $0–$18/month. MailerLite is typically 70% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit MailerLite pricing
Free plan limits → Discount programs →
Compare
2 products · Marketing Automation
Side-by-side · live
ConvertKit
ConvertKit is an email marketing platform built specifically for creators - bloggers, podc
verified 27d ago
$534 $1.2K
View pricing →
MailerLite
MailerLite is a budget-friendly email marketing platform designed for creators, small busi
verified 27d ago
$534 $1.2K
View pricing →
Verdict · Vendr median · year 1
MailerLite saves $630 vs ConvertKit · 25 seats
Cheapest $534
Spread 54%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$20K/yr
year 1 license · $66/seat
Advanced
$5.4K/yr
year 1 license · $18/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=142
↓ Lowest median
Median annual
$534/yr
Vendr · n=72
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 27 sourced facts
21 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence High confidence
Sources 2 sourced facts
Vendr median · 1 review platform
Last verified 3w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Manual Downgrade Required
    10-30% of license costs
    2 sources
  • Unexpected price increases without adequate notice
    50% of license costs
    2 sources
  • Account suspension and termination without warning
    $500-$5,000
    3 sources
  • Confusing and inconsistent pricing display
    15-25% of license costs
    1 source
  • Difficult account cancellation and deletion process
    $100-$500
    3 sources
No hidden costs documented
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.6/5 (38)
Trustpilot
2/5 (23)
Best for
New creators building their first email list
Watch out
Automatic plan upgrades without automatic downgrades
TrustRadius
9.3/5 (173)
Best for
Creators and small businesses just starting email marketing
Watch out
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Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit ConvertKit pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit MailerLite pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

ConvertKit

$0–$66
/month
3 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

MailerLite

$0–$18
/month
3 plans · Free tier
Full pricing breakdown →

Comparing ConvertKit and MailerLite for Marketing Automation solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.

Plan-by-Plan Pricing

Plan ConvertKit MailerLite
Newsletter Free /month Free /month
Creator $33 /month $10 /month (1,000 subscribers)
Pro $66 /month $18 /month (1,000 subscribers)

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

ConvertKit

3 scenarios
$0/month ($0/year)
New Creator (Under 10,000 Subscribers)
on the Newsletter plan
$33/month ($396/year)
Growing Creator on Creator Plan
on monthly billing or $390/year ($32.50/month effective) with annual billing
$66/month ($792/year)
Professional Creator or Team on Pro
on monthly billing or $790/year ($65.83/month effective) with annual billing

MailerLite

2 scenarios
$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced

Market Intelligence

ConvertKit

Median annual cost
$1,164
Based on
142 deals

MailerLite

Median annual cost
$534
Based on
72 deals

Continue researching

ConvertKit

MailerLite

Our Verdict

Choose ConvertKit if you need more pricing options with 4 available tiers. Choose MailerLite if their platform better fits your specific requirements.

Frequently Asked Questions

01 Which is cheaper: ConvertKit or MailerLite?

Both platforms offer custom pricing that varies based on company size, features needed, and contract terms. Request quotes from both vendors to compare at your specific usage level.

02 How does ConvertKit pricing compare to MailerLite?

ConvertKit offers 4 pricing tiers starting with Newsletter, while MailerLite has 3 tiers beginning with Free. ConvertKit's median price is around $29 while MailerLite's is $10.

03 Which is better for small businesses: ConvertKit or MailerLite?

Both platforms typically target mid-market and enterprise customers with custom pricing. Small businesses should request quotes from both and compare feature-to-price ratios based on their specific needs.

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