Price checkMonthly
FreeFreeComfort$12/moPower$25/mo
See all 4 plans

All MailerLite Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Up to 250 subscribers
  • 2,500 monthly emails
  • 2 user seats
  • Drag & drop editor
  • Visual automation builder
  • Websites & landing pages (1 each)
  • Signup forms (limit 3)
  • Sell digital products (1)
  • 100+ integrations including Claude and ChatGPT
  • Campaign A/B testing
  • 24/7 email & chat support for first 14 days

Comfort

  • 5,000 monthly emails
  • 3 user seats
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
  • 24/7 email support

Power

  • Unlimited monthly emails
  • Unlimited user seats
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • 15% off Google Workspace
  • Dedicated IP
  • 24/7 live chat & email support

Enterprise

  • Custom sending volume
  • Unlimited user seats
  • Priority support
  • Onboarding consultation and training
  • Dedicated success manager
  • Dedicated IP
  • Account audit and performance improvements
  • Deliverability support
Try MailerLite Free
Compare MailerLite with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does MailerLite actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$300per month · $12/unit × 25units
Year 1 license$3.6K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across MailerLite's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Comfort$144/yr
Power$300/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $534/yr for MailerLite contracts (Vendr deal flow, n=72). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

MailerLite costs Free to $25 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Comfort at $12/month, and Power at $25/month. Enterprise pricing is available on request. The median contract is $534/year based on 72 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

MailerLite offers 4 pricing tiers: Free, Comfort, Power, Enterprise. A free plan is available. Paid plans include Comfort at $12/month (500 subscribers), Power at $25/month (500 subscribers). The Comfort plan is growing marketers needing automation, personalization, and branding removal.

Compared to other marketing automation software, MailerLite is positioned at the budget-friendly price point.

  • Median contract: $534/yr from 72 purchases Directional
  • 8 documented hidden costs beyond list price
Last verified: | Sources: 5 pricing pages and reviews

How much does MailerLite cost?

MailerLite offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Comfort at $12/month, Power at $25/month, Enterprise (custom pricing).

MailerLite Pricing Overview

MailerLite has 4 pricing plans, including a free tier. Paid plans range from $0 to $25/month. The Free plan is free and is best for creators and small businesses just starting email marketing. The Comfort plan costs $12/month, best for growing marketers needing automation, personalization, and branding removal. The Power plan costs $25/month, best for power users needing unlimited sending, automations, and a dedicated ip. The Enterprise plan requires contacting sales for a custom quote and is designed for businesses with over 200k subscribers needing custom volume and dedicated support.

The median MailerLite customer pays $534/year based on 72 verified purchases.

There are at least 8 documented hidden costs beyond MailerLite's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 3, 2026 from 5 independent sources.

Try MailerLite Free

MailerLite is a budget-friendly email marketing platform designed for creators, small businesses, and agencies who want powerful features without complex pricing. Founded in 2010 and serving over 1.5 million users globally, MailerLite differentiates itself through an intuitive drag-and-drop editor, generous Free tier, and transparent pricing across Comfort, Power, and Enterprise plans.

How MailerLite Pricing Compares

Compare MailerLite pricing against top alternatives in Marketing Automation.

Brevo $0-65+/mo Compare → Mailchimp $0-350+/mo Compare → ConvertKit $0-79+/mo Compare →

Compare MailerLite vs Alternatives

Before committing to MailerLite, compare pricing with these 3 alternatives in the same category.

VSBrevo
Free

Teams wanting free unlimited contacts

Full comparison
VSMailchimp
Free

Teams wanting stronger brand recognition and templates

Full comparison
VSConvertKit
Free

Creators wanting subscriber-focused features

Full comparison

All MailerLite alternatives & migration guides

What Companies Actually Pay for MailerLite

The median MailerLite buyer pays $534/year based on 72 verified purchase transactions.

What companies actually pay $534/yr Median across 72 community cost mentions Directional
Review scores
TrustRadius 9.3out of 10 (173)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Editor works better in Chrome than SafariSegmentation features could go deeper - lacks time engaged metricsManual automation creation required for ecommerce products
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 72 distinct user reports. Indicative only — not contract-grade data.

MailerLite Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Creator (2,500 Subscribers) $21 Year 1 total
$252/year
Total $21

Newsletter creator sending weekly emails with occasional product launches

Small Business (10,000 Subscribers) $90 Year 1 total
$1,080/year
Total $90

E-commerce shop with automation workflows, pop-ups, and Facebook integration

How MailerLite Pricing Compares

Software Starting Price Top Price
MailerLite Free $25/month
ActiveCampaign $15/month $145/month
Birch $49/month $1799/month
Blaze AI $79/user/month $5999/user/month
Brevo $9/month $499/month
ConvertKit Free $189/month

Detailed pricing comparisons:

Browse all Marketing Automation pricing →

8 MailerLite Hidden Costs Beyond the List Price

Beyond the listed price, MailerLite has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Pricing scales with subscriber count: 2,500 subscribers = $21-36/month, 10,000 subscribers = $50-90/month depending on plan
  • Digital product sales incur payment processing fees (Stripe/PayPal standard rates of 2.9% + $0.30)
  • SMS marketing not included - requires integration with third-party services
  • Advanced automation features (multiple triggers, complex conditions) only available on Advanced plan
  • Remove MailerLite branding requires Growing Business plan minimum ($10/month)
  • Free plan limited to 1 website and 1 site - unlimited sites require Growing Business
  • Priority support only on paid plans - free plan has 24/7 email support but slower response
  • Inactive subscribers still count toward your limit unless manually cleaned
Tip

Ask your MailerLite sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

How to Negotiate MailerLite Pricing

MailerLite contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Free Plan Up to 1,000 Subscribers — Validate Before Paying high success

MailerLite's free plan supports 1,000 subscribers and 12,000 emails/month with automation. Run your entire email program for free until you hit 1,000 subscribers — then negotiate paid pricing with demonstrated open rates and engagement data.

MailerLite pricing page
Annual Billing Saves 30% vs Monthly high success

MailerLite Comfort plan at $10.80/month annual vs $12/month monthly — a 10% savings. Power at $22.50/month annual vs $25/month monthly — 10% savings. Annual billing is the highest standard discount available without any negotiation.

MailerLite pricing page
Trim Inactive Subscribers Before Each Billing Cycle high success

MailerLite charges by total subscriber count. Remove unconfirmed, unsubscribed, and 6+ month inactive contacts before renewal to stay in a lower pricing tier. Moving from 2,500 to 1,000 subscribers saves $6/month (25%) with no vendor negotiation.

MailerLite pricing page
High success Medium Low / difficult

Full negotiation guide →

MailerLite Price History

Pricing changes CostBench has tracked for MailerLite, verified across 2 snapshots going back to 2026Q1.

  1. MailerLite price increase

    Highest tier increased from $18 to $25/month

    +38.89%

  2. MailerLite tier restructure

    Changed from 3 to 4 pricing tiers

  3. MailerLite tier renamed

    "Growing Business" renamed to "Comfort"

  4. MailerLite tier renamed

    "Advanced" renamed to "Power"

Price increased 39% over 0.5 years

View MailerLite's full price history →

MailerLite Pricing FAQ

01 How much does MailerLite cost?

MailerLite offers a free plan for up to 1,000 subscribers (12,000 emails/month). Paid plans start at $10.8/month for Growing Business and $22.5/month for Advanced at 1,000 subscribers. Pricing scales with subscriber count: 2,500 subscribers costs $21-36/month, 10,000 subscribers costs $50-90/month depending on features.

02 Is MailerLite free?

Yes, MailerLite offers a permanent free plan for up to 1,000 subscribers with 12,000 emails per month. The free tier includes email automation, landing pages, websites, and 24/7 support - far more generous than most competitors. You only need a paid plan when exceeding 1,000 subscribers or needing advanced features.

03 How does MailerLite pricing scale?

MailerLite pricing is based solely on subscriber count. At 1,000 subscribers: Free ($0), Growing Business ($10), Advanced ($18). At 10,000 subscribers: Growing Business ($50), Advanced ($90). At 50,000 subscribers: Growing Business ($220), Advanced ($350). Pricing increases in tiers as your list grows.

04 What's the difference between Growing Business and Advanced?

Growing Business ($10.8/month at 1,000 subs) includes unlimited emails, digital product sales, and removes MailerLite branding. Advanced ($22.5/month) adds Facebook integration, custom HTML editor, promotion pop-ups, multiple automation triggers, and dynamic content. Choose Advanced if you need sophisticated automation or pop-ups.

05 Is MailerLite cheaper than Mailchimp?

Yes, significantly. For 2,500 subscribers: MailerLite costs $21-36/month vs Mailchimp's $45-65/month. For 10,000 subscribers: MailerLite costs $50-90/month vs Mailchimp's $100-120/month. MailerLite's free tier (1,000 subs) is double Mailchimp's (500 subs), and MailerLite includes unlimited sending on all paid plans.

06 Does MailerLite charge for unsubscribed contacts?

No, MailerLite does not count unsubscribed contacts toward your subscriber limit. Only active subscribers count, which is more generous than competitors like Mailchimp that count all contacts. However, you should periodically clean inactive subscribers to optimize deliverability.

07 Does MailerLite offer annual billing discounts?

Yes, MailerLite offers a 10% discount for annual prepayment. For example, Comfort at 500 subscribers costs $12/month monthly or $10.80/month ($129.60/year) annually. Power costs $25/month monthly or $22.50/month ($270/year) annually. Savings percentage stays consistent across paid subscriber tiers.

08 What's included in MailerLite's free plan?

MailerLite Free includes: 1,000 subscribers, 12,000 emails/month, email automation, drag-and-drop editor, landing pages, 1 website, pop-ups, forms, basic reporting, and 24/7 email support. Limitations: MailerLite branding on emails, cannot sell digital products, limited to 1 website. It's one of the most generous free email marketing plans available.

09 Does MailerLite charge per contact or per email sent?

MailerLite charges based on the number of subscribers (contacts) in your account, not the number of emails sent. All paid plans include unlimited email sends, making it cost-effective for businesses that email frequently.

10 Is MailerLite good for small businesses?

Yes, MailerLite is highly recommended for small businesses, consultants, service providers, and coaches. Users consistently praise its ease of use, modern interface, affordable pricing, and responsive customer support.

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